PeekAnalytics social audience report for @vitaminwater
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PeekAnalytics social audience report for @vitaminwater

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@vitaminwater has 22,076 total followers and we've mapped the digital footprints of every one of them. We then segment the audience into Consumers, Businesses, Private, and Unknown (which is a mix of ...

@vitaminwater has 22,076 total followers and we've mapped the digital footprints of every one of them. We then segment the audience into Consumers, Businesses, Private, and Unknown (which is a mix of anonymous and spam).


PeekAnalytics delivers enterprise-class social audience measurement solutions that provide rich consumer insights to marketers. Get powerfully simple social audience metrics from data aggregated from over 60 social sites to better target content, qualify social audiences, engage valuable consumers, and create highly converting social initiatives for your brand.

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    PeekAnalytics social audience report for @vitaminwater PeekAnalytics social audience report for @vitaminwater Presentation Transcript

    • Social Audience Report Key Metrics: @vitaminwater | Apr - 04 - 2012 Total Followers Total Followers @vitaminwater has 22,076 total followers and weve mapped the digital footprints of 22,076 every one of them. We then segment the audience into Consumers, Businesses, Private, and Unknown (which is a mix of anonymous and spam). Identified Audience Identified Audience Is the percentage of the audience that could be identified as Consumers, Businesses or Private accounts; the higher the ratio the healthier the audience. 10,374 47% Consumers are defined as individuals who are publicly identifiable, determined byVitaminwater® over 30 factors.@vitaminwater | Jul 15 2009 Social Pull Social Pullhydration for every occasion. Pull is an audience-based metric that measures an audiences transparency, level of social participation and their total consumer reach, as compared to the average 110x social audience. In calculating a Pull score, we value quality above mere quantity and include active and passive audience members. The more transparent, active and connected the audience the larger the social Pull. Social Audience Breakdown Tweets 4,313 Insights: Followers 22,076 @vitaminwater has a low consumer ratio compared Following 8,815 to other accounts. AUDIENCE BREAKDOWN
    • Audience Crossover Insights: @vitaminwater and @vitaminwater-friends share 6,205 followers. Audience Crossover Audience Reach InsightsVitaminwater® Insights:@vitaminwater | Jul 15 2009 On average each of @vitaminwater fans/followers canhydration for every occasion. potentially reach 7,585 people Average Network Size Tweets 4,313 Insights: - 65% of Followers 22,076 @vitaminwaters consumer audience have 1- 500 connections. Following 8,815 Network Size Breakdown
    • Audience Social Insights Insights: @vitaminwaters 7028 consumer audience is active on atleast 20,494 social profiles and/or blogs. Social Media Use Insights: 27% of @vitaminwaters consumer audience hasVitaminwater® been matched to a Facebook profile.@vitaminwater | Jul 15 2009 @vitaminwaters consumer audience uses foursquare more than thehydration for every occasion. average. Social Memberships Tweets 4,313 Insights: Followers 22,076 17% of @vitaminwaters consumer audience have Following 8,815 been identified as a Geo Location. Online Activities
    • Audience Demographics Insights Insights: @vitaminwaters audience is 52% male and 48% female.Vitaminwater® GENDER@vitaminwater | Jul 15 2009hydration for every occasion. Insights: 38% of @vitaminwaters audience is between 26 - 35. Tweets 4,313 Followers 22,076 Following 8,815 AGE RANGE
    • Audience Demographics Insights Insights: Compared to the average, @vitaminwaters female audience is more in the age range of 36 - 45. AGE BY GENDERVitaminwater® FEMALE@vitaminwater | Jul 15 2009hydration for every occasion. Insights: Compared to the average, @vitaminwaters male audience is more in the age range of 26 - 35. Tweets 4,313 Followers 22,076 AGE BY GENDER Following 8,815 MALE
    • Audience Geographic Insights Insights: @vitaminwater has more people from New York, New York, USA than average. TOP 10 CITIESVitaminwater®@vitaminwater | Jul 15 2009hydration for every occasion. Insights: @vitaminwater has more people from Georgia, USA than average. Tweets 4,313 Followers 22,076 Following 8,815 STATES
    • Audience Geographic Insights Insights: @vitaminwater has more people from USA than average. COUNTRYVitaminwater®@vitaminwater | Jul 15 2009hydration for every occasion. Tweets 4,313 Followers 22,076 Following 8,815
    • Audience Interests Insights Insights: Compared to the averge audience, @vitaminwaters top three interests are Fashion, Music, and Sport. INTERESTVitaminwater® AFFINITY@vitaminwater | Jul 15 2009hydration for every occasion. Tweets 4,313 Followers 22,076 Audience Education Insights Following 8,815 Insights: @vitaminwaters followers attended Ivy League colleges more than average. EDUCATION TYPE
    • Audience Career Insights Insights: @vitaminwaters consumer audience has a high level of income compared to the average. INCOME LEVEL Insights: Compare to average audience @vitaminwaters top three industries are Media, Food/Beverage,Vitaminwater® and Music.@vitaminwater | Jul 15 2009hydration for every occasion. Tweets 4,313 INDUSTRY Followers 22,076 Following 8,815