PeekAnalytics Social Audience Reports @timarmstrongaol

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PeekAnalytics Social Audience Reports @timarmstrongaol

  1. 1. 1 timarmstrongaol @ timarmstrongaol | Jan 04 2010 Tweets 31 Followers 2,459 Following 19 @timarmstrongaol Follower Report Key Metrics: @timarmstrongaol | September - 22 - 2012 Total Followers 2,437 @timarmstrongaol has 2,437 Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull 31x Pull is a good measure of how influential @timarmstrongaol 's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is gauged by how well connected @timarmstrongaol 's followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide. Identified Audience IDENTIFIED AUDIENCE
  2. 2. 2 timarmstrongaol @ timarmstrongaol | Jan 04 2010 Tweets 31 Followers 2,459 Following 19 Audience Reach Insights AVERAGE NETWORK SIZE Insights : - On average, each of timarmstrongaol's followers has 6,403 connections across all social media platforms. Therefore, timarmstrongaol can potentially indirectly reach 5,346,883 (835 x 6,403) people. Audience Demographics SEX Insights : -*Statistics based on 86% of timarmstrongaol's followers, whose sex we were able to determine. AGE RANGE Insights : - 39% timarmstrongaol's audience is between 26 - 35. - *Statistics based on 19% of timarmstrongaol's followers, whose age we were able to determine by identifying through social profile or public records data.
  3. 3. 3 timarmstrongaol @ timarmstrongaol | Jan 04 2010 Tweets 31 Followers 2,459 Following 19 Audience Demographics [continued] FEMALE FOLLOWERS BY AGE Insights : - Compared to the average timarmstrongaol's female followers tend to be more in the 26 - 35 age range. MALE FOLLOWERS BY AGE Insights : - Compared to the average timarmstrongaol's male followers tend to be more in the 36 - 45 age range. Audience Geographic Insights TOP 5 CITIES Insights : - timarmstrongaol has a higher percentage of followers from New York, New York than the typical Twitter user.
  4. 4. 4 timarmstrongaol @ timarmstrongaol | Jan 04 2010 Tweets 31 Followers 2,459 Following 19 Audience Geographic Insights [continued] TOP 5 STATES/PROVINCES Insights : - timarmstrongaol has a higher percentage of followers from New York than the typical Twitter user. TOP 5 COUNTRIES Insights : - timarmstrongaol has a higher percentage of followers from USA than the typical Twitter user.
  5. 5. 5 timarmstrongaol @ timarmstrongaol | Jan 04 2010 Tweets 31 Followers 2,459 Following 19 Audience Interests Insights INTEREST AFFINITY Insights : - Compared to the average audience, timarmstrongaol's audience's top three interests are Politics, Business, and Food.
  6. 6. 6 timarmstrongaol @ timarmstrongaol | Jan 04 2010 Tweets 31 Followers 2,459 Following 19 Audience Career Insights INCOME LEVEL Insights : - timarmstrongaol's consumer audience has a high level of income compared to the average. INDUSTRY Insights : - Compared to the average audience timarmstrongaol's top three industries are Internet, Technology, and Media. Audience Education Insights EDUCATION TYPE Insights : - timarmstrongaol's followers attend Ivy League schools more than the average Twitter audience.
  7. 7. 7 timarmstrongaol @ timarmstrongaol | Jan 04 2010 Tweets 31 Followers 2,459 Following 19 Audience Social Media Usage SOCIAL MEDIA USE Insights : - timarmstrongaol's consumer audience is active on at least 2,896 social profiles and/or blogs. SOCIAL MEMBERSHIPS Insights : - 81% of timarmstrongaol's followers have Facebook profiles. - timarmstrongaol's has more followers who use Quora than does the typical Twitter user. ONLINE ACTIVITIES Insights : - 23% of timarmstrongaol's consumer audience has been identified as a *Geo Location.

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