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PeekAnalytics Social Audience Reports @targetcasttalks

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PeekAnalytics Social Audience Reports @targetcasttalks PeekAnalytics Social Audience Reports @targetcasttalks Presentation Transcript

  • @targetcasttalks Follower Report Key Metrics: @targetcasttalks | October - 1 - 2012 @targetcasttalks has 725 Twitter followers and weve classified the ones we could into Consumer, Total Followers Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of 725 anonymous and spam accounts, which we do not factor into our audience metrics. Pull is a good measure of how influential @targetcasttalks s audience is, compared to the average Twitter Social Pull account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this 23x calculation, is gauged by how well connected @targetcasttalks s followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience,targetcasttalks and are thus better able to spread your message far and wide.@ targetcasttalks | Apr 27 2010Built For Strong Independent Brands Identified Audience Tweets 2,319 Followers 725 Following 2,000 IDENTIFIED AUDIENCE 1
  • Audience Reach Insights Insights : - On average, each of targetcasttalkss followers has 13,803 connections across all social media platforms. Therefore, targetcasttalks can potentially indirectly reach 4,140,750 (300 x 13,803) AVERAGE people. NETWORK SIZE Audience Demographicstargetcasttalks Insights : -*Statistics based on 86%@ targetcasttalks | Apr 27 2010 of targetcasttalkss followers, whose sex we were able to determine.Built For Strong Independent Brands SEX Insights : Tweets 2,319 - 34% targetcasttalkss audience is between 36 - Followers 725 45. - *Statistics based on 21% Following 2,000 of targetcasttalkss followers, whose age we were able to determine by identifying through social AGE RANGE profile or public records data. 2
  • Audience Demographics [continued] Insights : - Compared to the average targetcasttalkss female followers tend to be more in the 46 - 55 age range. FEMALE FOLLOWERS BY AGE Insights : - Compared to the average targetcasttalkss maletargetcasttalks followers tend to be more in the 46 - 55 age range.@ targetcasttalks | Apr 27 2010Built For Strong Independent Brands MALE FOLLOWERS BY AGE Audience Geographic Insights Insights : Tweets 2,319 - targetcasttalks has a higher percentage of Followers 725 followers from New York, New York than the typical Following 2,000 Twitter user. TOP 5 CITIES 3
  • Audience Geographic Insights [continued] Insights : - targetcasttalks has a higher percentage of followers from New York than the typical Twitter user. TOP 5 STATES/PROVINCES Insights : - targetcasttalks has a higher percentage oftargetcasttalks followers from USA than the typical Twitter user.@ targetcasttalks | Apr 27 2010Built For Strong Independent Brands TOP 5 COUNTRIES Tweets 2,319 Followers 725 Following 2,000 4
  • Audience Interests Insights Insights : - Compared to the average audience, targetcasttalkss audiences top three interests are Business, Politics, and Technology.targetcasttalks@ targetcasttalks | Apr 27 2010 INTEREST AFFINITYBuilt For Strong Independent Brands Tweets 2,319 Followers 725 Following 2,000 5
  • Audience Career Insights Insights : - targetcasttalkss consumer audience has a medium level of income compared to the average. INCOME LEVEL Insights :targetcasttalks@ targetcasttalks | Apr 27 2010Built For Strong Independent Brands INDUSTRY Audience Education Insights Insights : Tweets 2,319 - targetcasttalkss followers attend College/University Followers 725 schools more than the average Twitter audience. Following 2,000 EDUCATION TYPE 6
  • Audience Social Media Usage Insights : - targetcasttalkss consumer audience is active on at least 1,114 social profiles and/or blogs. SOCIAL MEDIA USE Insights : - 82% of targetcasttalkss followers have Facebooktargetcasttalks profiles. - targetcasttalkss has@ targetcasttalks | Apr 27 2010 more followers who use Quora than does the typical Twitter user.Built For Strong Independent Brands SOCIAL MEMBERSHIPS Insights : - 28% of targetcasttalkss consumer audience has been identified as a *Geo Tweets 2,319 Location. Followers 725 Following 2,000 ONLINE ACTIVITIES 7