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PeekAnalytics Social Audience Reports @macys
PeekAnalytics Social Audience Reports @macys
PeekAnalytics Social Audience Reports @macys
PeekAnalytics Social Audience Reports @macys
PeekAnalytics Social Audience Reports @macys
PeekAnalytics Social Audience Reports @macys
PeekAnalytics Social Audience Reports @macys
PeekAnalytics Social Audience Reports @macys
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PeekAnalytics Social Audience Reports @macys

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  • 1. 1 macys @ macys | Jun 25 2009 The Magic of Macy’s. Follow us for inside information about must-have fashion and exciting events from your favorite store. Customer Care: social@macys.com Tweets 11,927 Followers 123,279 Following 1,079 @macys Follower Report Key Metrics: @macys | June - 9 - 2012 Total Followers 106,680 @macys has 106,680 Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull 183x Pull is a good measure of how influential @macys 's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is gauged by how well connected @macys 's followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide. Identified Audience IDENTIFIED AUDIENCE
  • 2. 2 macys @ macys | Jun 25 2009 The Magic of Macy’s. Follow us for inside information about must-have fashion and exciting events from your favorite store. Customer Care: social@macys.com Tweets 11,927 Followers 123,279 Following 1,079 Audience Reach Insights AVERAGE NETWORK SIZE Insights : - On average, each of macys's followers has 1,117 connections across all social media platforms. Therefore, macys can potentially indirectly reach 31,192,918 (27,914 x 1,117) people. Audience Demographics SEX Insights : -*Statistics based on 83% of macys's followers, whose sex we were able to determine. AGE RANGE Insights : - 34% macys's audience is between 26 - 35. - *Statistics based on 12% of macys's followers, whose age we were able to determine by identifying through social profile or public records data.
  • 3. 3 macys @ macys | Jun 25 2009 The Magic of Macy’s. Follow us for inside information about must-have fashion and exciting events from your favorite store. Customer Care: social@macys.com Tweets 11,927 Followers 123,279 Following 1,079 Audience Demographics [continued] FEMALE FOLLOWERS BY AGE Insights : - Compared to the average macys's female followers tend to be more in the 36 - 45 age range. MALE FOLLOWERS BY AGE Insights : - Compared to the average macys's male followers tend to be more in the 46 - 55 age range. Audience Geographic Insights TOP 5 CITIES Insights : - macys has a higher percentage of followers from New York, New York than the typical Twitter user.
  • 4. 4 macys @ macys | Jun 25 2009 The Magic of Macy’s. Follow us for inside information about must-have fashion and exciting events from your favorite store. Customer Care: social@macys.com Tweets 11,927 Followers 123,279 Following 1,079 Audience Geographic Insights [continued] TOP 5 STATES/PROVINCES Insights : - macys has a higher percentage of followers from Florida than the typical Twitter user. TOP 5 COUNTRIES Insights : - macys has a higher percentage of followers from USA than the typical Twitter user.
  • 5. 5 macys @ macys | Jun 25 2009 The Magic of Macy’s. Follow us for inside information about must-have fashion and exciting events from your favorite store. Customer Care: social@macys.com Tweets 11,927 Followers 123,279 Following 1,079 Audience Interests Insights INTEREST AFFINITY Insights : - Compared to the average audience, macys's audience's top three interests are Fashion, Cooking, and Art.
  • 6. 6 macys @ macys | Jun 25 2009 The Magic of Macy’s. Follow us for inside information about must-have fashion and exciting events from your favorite store. Customer Care: social@macys.com Tweets 11,927 Followers 123,279 Following 1,079 Audience Career Insights INCOME LEVEL Insights : - macys's consumer audience has a medium level of income compared to the average. INDUSTRY Insights : - Compared to the average audience macys's top three industries are Fashion, Marketing/PR, and Entertainment.
  • 7. 7 macys @ macys | Jun 25 2009 The Magic of Macy’s. Follow us for inside information about must-have fashion and exciting events from your favorite store. Customer Care: social@macys.com Tweets 11,927 Followers 123,279 Following 1,079 Audience Education Insights EDUCATION TYPE Insights : - macys's followers attend Community College schools more than the average Twitter audience. Audience Social Media Usage SOCIAL MEDIA USE Insights : - macys's consumer audience is active on at least 78,333 social profiles and/or blogs. SOCIAL MEMBERSHIPS Insights : - 76% of macys's followers have Facebook profiles. - macys's has more followers who use Foursquare than does the typical Twitter user.
  • 8. 8 macys @ macys | Jun 25 2009 The Magic of Macy’s. Follow us for inside information about must-have fashion and exciting events from your favorite store. Customer Care: social@macys.com Tweets 11,927 Followers 123,279 Following 1,079 Audience Social Media Usage [continued] ONLINE ACTIVITIES Insights : - 12% of macys's consumer audience has been identified as a *Geo Location.

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