PeekAnalytics social audience reports @hkotadia

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PeekAnalytics is an enterprise-class social audience measurement platform that provides rich consumer insights to marketers allowing them to better identify and qualify social audiences, and target content to create highly converting social initiatives. What Nielsen® did for television and radio audiences and ComScore® did for web traffic audiences – PeekAnalytics does for social audiences.

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PeekAnalytics social audience reports @hkotadia

  1. 1. Social Audience Report Key Metrics: @HKotadia | Mar - 24 - 2012 Total Followers Total Followers @HKotadia has 6,766 total followers and weve mapped the digital footprints of every 6,766 one of them. We then segment the audience into Consumers, Businesses, Private, and Unknown (which is a mix of anonymous and spam). Identified Audience Identified Audience Is the percentage of the audience that could be identified as Consumers, Businesses or Private accounts; the higher the ratio the healthier the audience. 4,086 60% Consumers are defined as individuals who are publicly identifiable, determined byHarish Kotadia Ph.D. over 30 factors.@HKotadia | Mar 18 2009 Social Pull Social PullBig Data, Predictive Analytics, Social CRM and Pull is an audience-based metric that measures an audiences transparency, levelCRM. Work for Infosys (NASDAQ: INFY). Views of social participation and their total consumer reach, as compared to the averageand opinion expressed are my own. 147x social audience. In calculating a Pull score, we value quality above mere quantity and include active and passive audience members. The more transparent, active and connected the audience the larger the social Pull. Social Audience Breakdown Tweets 14,453 Insights: Followers 6,776 @HKotadia has a average consumer ratio compared Following 2,773 to other accounts. AUDIENCE BREAKDOWN
  2. 2. Audience Crossover Insights: @HKotadia and @HKotadia-friends share 0 followers. Audience Crossover Audience Reach InsightsHarish Kotadia Ph.D. Insights:@HKotadia | Mar 18 2009 On average each of @HKotadia fans/followers can potentially reachBig Data, Predictive Analytics, Social CRM and 20,522 peopleCRM. Work for Infosys (NASDAQ: INFY). Viewsand opinion expressed are my own. Average Network Size Tweets 14,453 Insights: - 41% of @HKotadias Followers 6,776 consumer audience have 501 - 5k connections. Following 2,773 Network Size Breakdown
  3. 3. Audience Social Insights Insights: @HKotadias 3424 consumer audience is active on atleast 21,464 social profiles and/or blogs. Social Media Use Insights: 47% of @HKotadias consumer audience hasHarish Kotadia Ph.D. been matched to a Facebook profile.@HKotadia | Mar 18 2009 @HKotadias consumer audience uses Quora more than the average.Big Data, Predictive Analytics, Social CRM andCRM. Work for Infosys (NASDAQ: INFY). Viewsand opinion expressed are my own. Social Memberships Tweets 14,453 Insights: Followers 6,776 33% of @HKotadias consumer audience have Following 2,773 been identified as a Blogger. Online Activities
  4. 4. Audience Demographics Insights Insights: @HKotadias audience is 71% male and 29% female.Harish Kotadia Ph.D. GENDER@HKotadia | Mar 18 2009Big Data, Predictive Analytics, Social CRM andCRM. Work for Infosys (NASDAQ: INFY). Viewsand opinion expressed are my own. Insights: 37% of @HKotadias audience is between 36 - 45. Tweets 14,453 Followers 6,776 Following 2,773 AGE RANGE
  5. 5. Audience Demographics Insights Insights: Compared to the average, @HKotadias female audience is more in the age range of 36 - 45. AGE BY GENDERHarish Kotadia Ph.D. FEMALE@HKotadia | Mar 18 2009Big Data, Predictive Analytics, Social CRM andCRM. Work for Infosys (NASDAQ: INFY). Viewsand opinion expressed are my own. Insights: Compared to the average, @HKotadias male audience is more in the age range of 46 - 55. Tweets 14,453 Followers 6,776 AGE BY GENDER Following 2,773 MALE
  6. 6. Audience Geographic Insights Insights: @HKotadia has more people from Dallas, Texas, USA than average. TOP 10 CITIESHarish Kotadia Ph.D.@HKotadia | Mar 18 2009Big Data, Predictive Analytics, Social CRM andCRM. Work for Infosys (NASDAQ: INFY). Viewsand opinion expressed are my own. Insights: @HKotadia has more people from Georgia, USA than average. Tweets 14,453 Followers 6,776 Following 2,773 STATES
  7. 7. Audience Geographic Insights Insights: @HKotadia has more people from USA than average. COUNTRYHarish Kotadia Ph.D.@HKotadia | Mar 18 2009Big Data, Predictive Analytics, Social CRM andCRM. Work for Infosys (NASDAQ: INFY). Viewsand opinion expressed are my own. Tweets 14,453 Followers 6,776 Following 2,773
  8. 8. Audience Interests Insights Insights: Compared to the averge audience, @HKotadias top three interests are Business, Technology, and Politics. INTERESTHarish Kotadia Ph.D. AFFINITY@HKotadia | Mar 18 2009Big Data, Predictive Analytics, Social CRM andCRM. Work for Infosys (NASDAQ: INFY). Viewsand opinion expressed are my own. Tweets 14,453 Followers 6,776 Audience Education Insights Following 2,773 Insights: @HKotadias followers attended state colleges more than average. EDUCATION TYPE
  9. 9. Audience Career Insights Insights: @HKotadiasconsumer audience has a high level of income compared to the average. INCOME LEVEL Insights: Compare to average audience @HKotadias top three industries are Hardware, Software, and Technology.Harish Kotadia Ph.D.@HKotadia | Mar 18 2009Big Data, Predictive Analytics, Social CRM andCRM. Work for Infosys (NASDAQ: INFY). Viewsand opinion expressed are my own. Tweets 14,453 INDUSTRY Followers 6,776 Following 2,773

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