PeekAnalytics Social Audience Reports @digitas

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PeekAnalytics Social Audience Reports @digitas

  1. 1. 1 digitas @ digitas | Mar 29 2007 A top global integrated brand agency, with digital at the core. Tweets 5,957 Followers 31,992 Following 2,973 @digitas Follower Report Key Metrics: @digitas | July - 14 - 2012 Total Followers 29,875 @digitas has 29,875 Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull 149x Pull is a good measure of how influential @digitas 's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is gauged by how well connected @digitas 's followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide. Identified Audience IDENTIFIED AUDIENCE
  2. 2. 2 digitas @ digitas | Mar 29 2007 A top global integrated brand agency, with digital at the core. Tweets 5,957 Followers 31,992 Following 2,973 Audience Reach Insights AVERAGE NETWORK SIZE Insights : - On average, each of digitas's followers has 1,760 connections across all social media platforms. Therefore, digitas can potentially indirectly reach 25,405,819 (14,438 x 1,760) people. Audience Demographics SEX Insights : -*Statistics based on 83% of digitas's followers, whose sex we were able to determine. AGE RANGE Insights : - 40% digitas's audience is between 26 - 35. - *Statistics based on 17% of digitas's followers, whose age we were able to determine by identifying through social profile or public records data.
  3. 3. 3 digitas @ digitas | Mar 29 2007 A top global integrated brand agency, with digital at the core. Tweets 5,957 Followers 31,992 Following 2,973 Audience Demographics [continued] FEMALE FOLLOWERS BY AGE Insights : - Compared to the average digitas's female followers tend to be more in the 36 - 45 age range. MALE FOLLOWERS BY AGE Insights : - Compared to the average digitas's male followers tend to be more in the 36 - 45 age range. Audience Geographic Insights TOP 5 CITIES Insights : - digitas has a higher percentage of followers from Chicago, Illinois than the typical Twitter user.
  4. 4. 4 digitas @ digitas | Mar 29 2007 A top global integrated brand agency, with digital at the core. Tweets 5,957 Followers 31,992 Following 2,973 Audience Geographic Insights [continued] TOP 5 STATES/PROVINCES Insights : - digitas has a higher percentage of followers from Illinois than the typical Twitter user. TOP 5 COUNTRIES Insights : - digitas has a higher percentage of followers from USA than the typical Twitter user.
  5. 5. 5 digitas @ digitas | Mar 29 2007 A top global integrated brand agency, with digital at the core. Tweets 5,957 Followers 31,992 Following 2,973 Audience Interests Insights INTEREST AFFINITY Insights : - Compared to the average audience, digitas's audience's top three interests are Business, Fashion, and Education.
  6. 6. 6 digitas @ digitas | Mar 29 2007 A top global integrated brand agency, with digital at the core. Tweets 5,957 Followers 31,992 Following 2,973 Audience Career Insights INCOME LEVEL Insights : - digitas's consumer audience has a high level of income compared to the average. INDUSTRY Insights : - Compared to the average audience digitas's top three industries are Marketing/PR, Media, and Music.
  7. 7. 7 digitas @ digitas | Mar 29 2007 A top global integrated brand agency, with digital at the core. Tweets 5,957 Followers 31,992 Following 2,973 Audience Education Insights EDUCATION TYPE Insights : - digitas's followers attend College/University schools more than the average Twitter audience. Audience Social Media Usage SOCIAL MEDIA USE Insights : - digitas's consumer audience is active on at least 52,080 social profiles and/or blogs. SOCIAL MEMBERSHIPS Insights : - 81% of digitas's followers have Facebook profiles. - digitas's has more followers who use Quora than does the typical Twitter user.
  8. 8. 8 digitas @ digitas | Mar 29 2007 A top global integrated brand agency, with digital at the core. Tweets 5,957 Followers 31,992 Following 2,973 Audience Social Media Usage [continued] ONLINE ACTIVITIES Insights : - 28% of digitas's consumer audience has been identified as a *Geo Location.

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