PeekAnalytics Social Audience Reports @colinkinsella

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PeekAnalytics Social Audience Reports @colinkinsella

  1. 1. 1 colinkinsella @ colinkinsella | Jul 01 2008 CEO Digitas NA Tweets 771 Followers 756 Following 287 @colinkinsella Follower Report Key Metrics: @colinkinsella | October - 1 - 2012 Total Followers 755 @colinkinsella has 755 Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull 8x Pull is a good measure of how influential @colinkinsella 's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is gauged by how well connected @colinkinsella 's followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide. Identified Audience IDENTIFIED AUDIENCE
  2. 2. 2 colinkinsella @ colinkinsella | Jul 01 2008 CEO Digitas NA Tweets 771 Followers 756 Following 287 Audience Reach Insights AVERAGE NETWORK SIZE Insights : - On average, each of colinkinsella's followers has 3,263 connections across all social media platforms. Therefore, colinkinsella can potentially indirectly reach 1,461,676 (448 x 3,263) people. Audience Demographics SEX Insights : -*Statistics based on 87% of colinkinsella's followers, whose sex we were able to determine. AGE RANGE Insights : - 33% colinkinsella's audience is between 36 - 45. - *Statistics based on 20% of colinkinsella's followers, whose age we were able to determine by identifying through social profile or public records data.
  3. 3. 3 colinkinsella @ colinkinsella | Jul 01 2008 CEO Digitas NA Tweets 771 Followers 756 Following 287 Audience Demographics [continued] FEMALE FOLLOWERS BY AGE Insights : - Compared to the average colinkinsella's female followers tend to be more in the 46 - 55 age range. MALE FOLLOWERS BY AGE Insights : - Compared to the average colinkinsella's male followers tend to be more in the 46 - 55 age range. Audience Geographic Insights TOP 5 CITIES Insights : - colinkinsella has a higher percentage of followers from Chicago, Illinois than the typical Twitter user.
  4. 4. 4 colinkinsella @ colinkinsella | Jul 01 2008 CEO Digitas NA Tweets 771 Followers 756 Following 287 Audience Geographic Insights [continued] TOP 5 STATES/PROVINCES Insights : - colinkinsella has a higher percentage of followers from Illinois than the typical Twitter user. TOP 5 COUNTRIES Insights : - colinkinsella has a higher percentage of followers from USA than the typical Twitter user.
  5. 5. 5 colinkinsella @ colinkinsella | Jul 01 2008 CEO Digitas NA Tweets 771 Followers 756 Following 287 Audience Interests Insights INTEREST AFFINITY Insights : - Compared to the average audience, colinkinsella's audience's top three interests are Business, Education, and Politics.
  6. 6. 6 colinkinsella @ colinkinsella | Jul 01 2008 CEO Digitas NA Tweets 771 Followers 756 Following 287 Audience Career Insights INCOME LEVEL Insights : - colinkinsella's consumer audience has a high level of income compared to the average. INDUSTRY Insights : Audience Education Insights EDUCATION TYPE Insights : - colinkinsella's followers attend College/University schools more than the average Twitter audience.
  7. 7. 7 colinkinsella @ colinkinsella | Jul 01 2008 CEO Digitas NA Tweets 771 Followers 756 Following 287 Audience Social Media Usage SOCIAL MEDIA USE Insights : - colinkinsella's consumer audience is active on at least 1,726 social profiles and/or blogs. SOCIAL MEMBERSHIPS Insights : - 84% of colinkinsella's followers have Facebook profiles. - colinkinsella's has more followers who use Foursquare than does the typical Twitter user. ONLINE ACTIVITIES Insights : - 35% of colinkinsella's consumer audience has been identified as a *Geo Location.

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