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PeekAnalytics Social Audience Reports @blipp

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PeekAnalytics Social Audience Reports @blipp PeekAnalytics Social Audience Reports @blipp Presentation Transcript

  • @blipp Follower Report Key Metrics: @blipp | October - 1 - 2012 @blipp has 1,238 Twitter followers and weve classified the ones we could into Consumer, Business, and Total Followers Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and 1,238 spam accounts, which we do not factor into our audience metrics. Pull is a good measure of how influential @blipp s audience is, compared to the average Twitter account - Social Pull 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is 8x gauged by how well connected @blipp s followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able toblipp spread your message far and wide.@ blipp | Jan 21 2009Now parked at the intersection of advertising andpop culture. Identified Audience Tweets 184 Followers 1,237 Following 381 IDENTIFIED AUDIENCE 1
  • Audience Reach Insights Insights : - On average, each of blipps followers has 2,258 connections across all social media platforms. Therefore, blipp can potentially indirectly reach 1,442,985 (639 x 2,258) people. AVERAGE NETWORK SIZE Audience Demographicsblipp Insights : -*Statistics based on 87%@ blipp | Jan 21 2009 of blipps followers, whose sex we were able to determine.Now parked at the intersection of advertising andpop culture. SEX Insights : Tweets 184 - 33% blipps audience is between 36 - 45. Followers 1,237 - *Statistics based on 21% of blipps followers, whose Following 381 age we were able to determine by identifying through social profile or public records data. AGE RANGE 2
  • Audience Demographics [continued] Insights : - Compared to the average blipps female followers tend to be more in the 46 - 55 age range. FEMALE FOLLOWERS BY AGE Insights : - Compared to the average blipps male followers tendblipp to be more in the 46 - 55 age range.@ blipp | Jan 21 2009Now parked at the intersection of advertising andpop culture. MALE FOLLOWERS BY AGE Audience Geographic Insights Insights : Tweets 184 - blipp has a higher percentage of followers Followers 1,237 from New York, New York than the typical Twitter Following 381 user. TOP 5 CITIES 3
  • Audience Geographic Insights [continued] Insights : - blipp has a higher percentage of followers from New York than the typical Twitter user. TOP 5 STATES/PROVINCES Insights : - blipp has a higher percentage of followersblipp from USA than the typical Twitter user.@ blipp | Jan 21 2009Now parked at the intersection of advertising andpop culture. TOP 5 COUNTRIES Tweets 184 Followers 1,237 Following 381 4
  • Audience Interests Insights Insights : - Compared to the average audience, blipps audiences top three interests are Business, Food, and Literature.blipp@ blipp | Jan 21 2009 INTEREST AFFINITYNow parked at the intersection of advertising andpop culture. Tweets 184 Followers 1,237 Following 381 5
  • Audience Career Insights Insights : - blipps consumer audience has a high level of income compared to the average. INCOME LEVEL Insights : - Compared to the average audience blipps top threeblipp industries are Marketing/PR, Real Estate,@ blipp | Jan 21 2009 and Insurance.Now parked at the intersection of advertising andpop culture. INDUSTRY Audience Education Insights Insights : Tweets 184 - blipps followers attend Ivy League schools more Followers 1,237 than the average Twitter audience. Following 381 EDUCATION TYPE 6
  • Audience Social Media Usage Insights : - blipps consumer audience is active on at least 2,276 social profiles and/or blogs. SOCIAL MEDIA USE Insights : - 80% of blipps followers have Facebook profiles.blipp - blipps has more followers who use Quora than does@ blipp | Jan 21 2009 the typical Twitter user.Now parked at the intersection of advertising andpop culture. SOCIAL MEMBERSHIPS Insights : - 26% of blipps consumer audience has been identified as a *Geo Tweets 184 Location. Followers 1,237 Following 381 ONLINE ACTIVITIES 7