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PeekAnalytics Social Audience Report @tychob17
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PeekAnalytics Social Audience Report @tychob17

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  • 1. 1 tychob17 @ tychob17 | Jun 25 2009 Journalist covering automotive marketing, CPG, sports marketing, sponsorships, partnerships, divorces, rapprochements, movers and shakers. Tweets 227 Followers 165 Following 20 @tychob17 Follower Report Key Metrics: @tychob17 | October - 1 - 2012 Total Followers 165 @tychob17 has 165 Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull 1.6x Pull is a good measure of how influential @tychob17 's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is gauged by how well connected @tychob17 's followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide. Identified Audience IDENTIFIED AUDIENCE
  • 2. 2 tychob17 @ tychob17 | Jun 25 2009 Journalist covering automotive marketing, CPG, sports marketing, sponsorships, partnerships, divorces, rapprochements, movers and shakers. Tweets 227 Followers 165 Following 20 Audience Reach Insights AVERAGE NETWORK SIZE Insights : - On average, each of tychob17's followers has 3,593 connections across all social media platforms. Therefore, tychob17 can potentially indirectly reach 280,236 (78 x 3,593) people. Audience Demographics SEX Insights : -*Statistics based on 82% of tychob17's followers, whose sex we were able to determine. AGE RANGE Insights : - 43% tychob17's audience is between 26 - 35. - *Statistics based on 28% of tychob17's followers, whose age we were able to determine by identifying through social profile or public records data.
  • 3. 3 tychob17 @ tychob17 | Jun 25 2009 Journalist covering automotive marketing, CPG, sports marketing, sponsorships, partnerships, divorces, rapprochements, movers and shakers. Tweets 227 Followers 165 Following 20 Audience Demographics [continued] FEMALE FOLLOWERS BY AGE Insights : - Compared to the average tychob17's female followers tend to be more in the 36 - 45 age range. MALE FOLLOWERS BY AGE Insights : - Compared to the average tychob17's male followers tend to be more in the 26 - 35 age range. Audience Geographic Insights TOP 5 CITIES Insights : - tychob17 has a higher percentage of followers from Brooklyn, New York than the typical Twitter user.
  • 4. 4 tychob17 @ tychob17 | Jun 25 2009 Journalist covering automotive marketing, CPG, sports marketing, sponsorships, partnerships, divorces, rapprochements, movers and shakers. Tweets 227 Followers 165 Following 20 Audience Geographic Insights [continued] TOP 5 STATES/PROVINCES Insights : - tychob17 has a higher percentage of followers from New York than the typical Twitter user. TOP 5 COUNTRIES Insights : - tychob17 has a higher percentage of followers from USA than the typical Twitter user. Audience Interests Insights INTEREST AFFINITY Insights :
  • 5. 5 tychob17 @ tychob17 | Jun 25 2009 Journalist covering automotive marketing, CPG, sports marketing, sponsorships, partnerships, divorces, rapprochements, movers and shakers. Tweets 227 Followers 165 Following 20 Audience Career Insights INCOME LEVEL Insights : - tychob17's consumer audience has a medium level of income compared to the average. INDUSTRY Insights : Audience Education Insights EDUCATION TYPE Insights : - tychob17's followers attend schools less than the average Twitter audience.
  • 6. 6 tychob17 @ tychob17 | Jun 25 2009 Journalist covering automotive marketing, CPG, sports marketing, sponsorships, partnerships, divorces, rapprochements, movers and shakers. Tweets 227 Followers 165 Following 20 Audience Social Media Usage SOCIAL MEDIA USE Insights : - tychob17's consumer audience is active on at least 305 social profiles and/or blogs. SOCIAL MEMBERSHIPS Insights : - 82% of tychob17's followers have Facebook profiles. - tychob17's has more followers who use Quora than does the typical Twitter user. ONLINE ACTIVITIES Insights : - 33% of tychob17's consumer audience has been identified as a *Geo Location.