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PeekAnalytics Social Audience Report @time inc
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PeekAnalytics Social Audience Report @time inc

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  • 1. 1 time_inc @ time_inc | Jan 07 2009 Time Inc. is one of the largest branded media companies in the world with influential brands such as TIME, PEOPLE, SPORTS ILLUSTRATED and Real Simple. Tweets 2,081 Followers 5,500 Following 314 @time_inc Follower Report Key Metrics: @time_inc | October - 1 - 2012 Total Followers 5,500 @time_inc has 5,500 Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull 38x Pull is a good measure of how influential @time_inc 's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is gauged by how well connected @time_inc 's followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide. Identified Audience IDENTIFIED AUDIENCE
  • 2. 2 time_inc @ time_inc | Jan 07 2009 Time Inc. is one of the largest branded media companies in the world with influential brands such as TIME, PEOPLE, SPORTS ILLUSTRATED and Real Simple. Tweets 2,081 Followers 5,500 Following 314 Audience Reach Insights AVERAGE NETWORK SIZE Insights : - On average, each of time_inc's followers has 3,807 connections across all social media platforms. Therefore, time_inc can potentially indirectly reach 6,689,076 (1,757 x 3,807) people. Audience Demographics SEX Insights : -*Statistics based on 80% of time_inc's followers, whose sex we were able to determine. AGE RANGE Insights : - 35% time_inc's audience is between 26 - 35. - *Statistics based on 17% of time_inc's followers, whose age we were able to determine by identifying through social profile or public records data.
  • 3. 3 time_inc @ time_inc | Jan 07 2009 Time Inc. is one of the largest branded media companies in the world with influential brands such as TIME, PEOPLE, SPORTS ILLUSTRATED and Real Simple. Tweets 2,081 Followers 5,500 Following 314 Audience Demographics [continued] FEMALE FOLLOWERS BY AGE Insights : - Compared to the average time_inc's female followers tend to be more in the 36 - 45 age range. MALE FOLLOWERS BY AGE Insights : - Compared to the average time_inc's male followers tend to be more in the 46 - 55 age range. Audience Geographic Insights TOP 5 CITIES Insights : - time_inc has a higher percentage of followers from New York, New York than the typical Twitter user.
  • 4. 4 time_inc @ time_inc | Jan 07 2009 Time Inc. is one of the largest branded media companies in the world with influential brands such as TIME, PEOPLE, SPORTS ILLUSTRATED and Real Simple. Tweets 2,081 Followers 5,500 Following 314 Audience Geographic Insights [continued] TOP 5 STATES/PROVINCES Insights : - time_inc has a higher percentage of followers from New York than the typical Twitter user. TOP 5 COUNTRIES Insights : - time_inc has a higher percentage of followers from USA than the typical Twitter user.
  • 5. 5 time_inc @ time_inc | Jan 07 2009 Time Inc. is one of the largest branded media companies in the world with influential brands such as TIME, PEOPLE, SPORTS ILLUSTRATED and Real Simple. Tweets 2,081 Followers 5,500 Following 314 Audience Interests Insights INTEREST AFFINITY Insights : - Compared to the average audience, time_inc's audience's top three interests are Politics, Food, and Sci-Fi/Fantasy.
  • 6. 6 time_inc @ time_inc | Jan 07 2009 Time Inc. is one of the largest branded media companies in the world with influential brands such as TIME, PEOPLE, SPORTS ILLUSTRATED and Real Simple. Tweets 2,081 Followers 5,500 Following 314 Audience Career Insights INCOME LEVEL Insights : - time_inc's consumer audience has a medium level of income compared to the average. INDUSTRY Insights : - Compared to the average audience time_inc's top three industries are Media, Entertainment, and Fashion.
  • 7. 7 time_inc @ time_inc | Jan 07 2009 Time Inc. is one of the largest branded media companies in the world with influential brands such as TIME, PEOPLE, SPORTS ILLUSTRATED and Real Simple. Tweets 2,081 Followers 5,500 Following 314 Audience Education Insights EDUCATION TYPE Insights : - time_inc's followers attend College/University schools more than the average Twitter audience. Audience Social Media Usage SOCIAL MEDIA USE Insights : - time_inc's consumer audience is active on at least 5,471 social profiles and/or blogs. SOCIAL MEMBERSHIPS Insights : - 78% of time_inc's followers have Facebook profiles. - time_inc's has more followers who use LinkedIn than does the typical Twitter user.
  • 8. 8 time_inc @ time_inc | Jan 07 2009 Time Inc. is one of the largest branded media companies in the world with influential brands such as TIME, PEOPLE, SPORTS ILLUSTRATED and Real Simple. Tweets 2,081 Followers 5,500 Following 314 Audience Social Media Usage [continued] ONLINE ACTIVITIES Insights : - 17% of time_inc's consumer audience has been identified as a Blogger.

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