PeekAnalytics social audience report @strynatka
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PeekAnalytics social audience report @strynatka

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@Strynatka has 788 total followers and we've mapped the digital footprints of every one of them. ...

@Strynatka has 788 total followers and we've mapped the digital footprints of every one of them.


PeekAnalytics is an enterprise-class social audience measurement platform that provides rich consumer insights to marketers allowing them to better identify and qualify social audiences, and target content to create highly converting social initiatives. What Nielsen® did for television and radio audiences and ComScore® did for web traffic audiences – PeekAnalytics does for social audiences.

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PeekAnalytics social audience report @strynatka PeekAnalytics social audience report @strynatka Presentation Transcript

  • Social Audience Report Key Metrics: @Strynatka | Mar - 24 - 2012 Total Followers Total Followers @Strynatka has 788 total followers and weve mapped the digital footprints of every 788 one of them. We then segment the audience into Consumers, Businesses, Private, and Unknown (which is a mix of anonymous and spam). Identified Audience Identified Audience Is the percentage of the audience that could be identified as Consumers, Businesses or Private accounts; the higher the ratio the healthier the audience. 578 73% Consumers are defined as individuals who are publicly identifiable, determined byRyan Strynatka over 30 factors.@Strynatka | Nov 17 2008 Social Pull Social PullVP of Product Management @ Radian6. Newly Pull is an audience-based metric that measures an audiences transparency, levelrepatriated Canadian, product management and of social participation and their total consumer reach, as compared to the averagemarketing professional, avid traveler. 14x social audience. In calculating a Pull score, we value quality above mere quantity and include active and passive audience members. The more transparent, active and connected the audience the larger the social Pull. Social Audience Breakdown Tweets 482 Insights: Followers 788 @Strynatka has a high consumer ratio compared Following 673 to other accounts. AUDIENCE BREAKDOWN
  • Audience Crossover Insights: @Strynatka and @Strynatka-friends share 648 followers. Audience Crossover Audience Reach InsightsRyan Strynatka Insights:@Strynatka | Nov 17 2008 On average each of @Strynatka fans/followers canVP of Product Management @ Radian6. Newly potentially reach 12,552repatriated Canadian, product management and peoplemarketing professional, avid traveler. Average Network Size Tweets 482 Insights: - 44% of @Strynatkas Followers 788 consumer audience have 501 - 5k connections. Following 673 Network Size Breakdown
  • Audience Social Insights Insights: @Strynatkas 517 consumer audience is active on atleast 3,130 social profiles and/or blogs. Social Media Use Insights: 46% of @Strynatkas consumer audience hasRyan Strynatka been matched to a Facebook profile.@Strynatka | Nov 17 2008 @Strynatkas consumer audience uses Quora more than the average.VP of Product Management @ Radian6. Newlyrepatriated Canadian, product management andmarketing professional, avid traveler. Social Memberships Tweets 482 Insights: Followers 788 42% of @Strynatkas consumer audience have Following 673 been identified as a Geo Location. Online Activities
  • Audience Demographics Insights Insights: @Strynatkas audience is 72% male and 28% female.Ryan Strynatka GENDER@Strynatka | Nov 17 2008VP of Product Management @ Radian6. Newlyrepatriated Canadian, product management andmarketing professional, avid traveler. Insights: 33% of @Strynatkas audience is between 36 - 45. Tweets 482 Followers 788 Following 673 AGE RANGE
  • Audience Demographics Insights Insights: Compared to the average, @Strynatkas female audience is more in the age range of 36 - 45. AGE BY GENDERRyan Strynatka FEMALE@Strynatka | Nov 17 2008VP of Product Management @ Radian6. Newlyrepatriated Canadian, product management andmarketing professional, avid traveler. Insights: Compared to the average, @Strynatkas male audience is more in the age range of 46 - 55. Tweets 482 Followers 788 AGE BY GENDER Following 673 MALE
  • Audience Geographic Insights Insights: @Strynatka has more people from Saint John, New Brunswick, Canada than average. TOP 10 CITIESRyan Strynatka@Strynatka | Nov 17 2008VP of Product Management @ Radian6. Newlyrepatriated Canadian, product management andmarketing professional, avid traveler. Insights: @Strynatka has more people from Massachusetts, USA than average. Tweets 482 Followers 788 Following 673 STATES
  • Audience Geographic Insights Insights: @Strynatka has less people from USA than average. COUNTRYRyan Strynatka@Strynatka | Nov 17 2008VP of Product Management @ Radian6. Newlyrepatriated Canadian, product management andmarketing professional, avid traveler. Tweets 482 Followers 788 Following 673
  • Audience Interests Insights Insights: Compared to the averge audience, @Strynatkas top three interests are Business, Technology, and Politics. INTERESTRyan Strynatka AFFINITY@Strynatka | Nov 17 2008VP of Product Management @ Radian6. Newlyrepatriated Canadian, product management andmarketing professional, avid traveler. Tweets 482 Followers 788 Audience Education Insights Following 673 Insights: @Strynatkas followers attended Ivy League colleges more than average. EDUCATION TYPE
  • Audience Career Insights Insights: @Strynatkasconsumer audience has a high level of income compared to the average. INCOME LEVEL Insights: Compare to average audience @Strynatkas top three industries are Hardware, Auto, and Technology.Ryan Strynatka@Strynatka | Nov 17 2008VP of Product Management @ Radian6. Newlyrepatriated Canadian, product management andmarketing professional, avid traveler. Tweets 482 INDUSTRY Followers 788 Following 673