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shivsingh
@ shivsingh | Oct 31 2007
Global Head of Digital for PepsiCo Beverages.
Digital strategist & author of Social ...
2
shivsingh
@ shivsingh | Oct 31 2007
Global Head of Digital for PepsiCo Beverages.
Digital strategist & author of Social ...
3
shivsingh
@ shivsingh | Oct 31 2007
Global Head of Digital for PepsiCo Beverages.
Digital strategist & author of Social ...
4
shivsingh
@ shivsingh | Oct 31 2007
Global Head of Digital for PepsiCo Beverages.
Digital strategist & author of Social ...
5
shivsingh
@ shivsingh | Oct 31 2007
Global Head of Digital for PepsiCo Beverages.
Digital strategist & author of Social ...
6
shivsingh
@ shivsingh | Oct 31 2007
Global Head of Digital for PepsiCo Beverages.
Digital strategist & author of Social ...
7
shivsingh
@ shivsingh | Oct 31 2007
Global Head of Digital for PepsiCo Beverages.
Digital strategist & author of Social ...
8
shivsingh
@ shivsingh | Oct 31 2007
Global Head of Digital for PepsiCo Beverages.
Digital strategist & author of Social ...
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PeekAnalytics Social Audience Report @shivsingh

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Transcript of "PeekAnalytics Social Audience Report @shivsingh"

  1. 1. 1 shivsingh @ shivsingh | Oct 31 2007 Global Head of Digital for PepsiCo Beverages. Digital strategist & author of Social Media Marketing for Dummies. Father of two awesome boys Tweets 6,549 Followers 25,080 Following 14,804 @shivsingh Follower Report Key Metrics: @shivsingh | September - 29 - 2012 Total Followers 25,070 @shivsingh has 25,070 Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull 342x Pull is a good measure of how influential @shivsingh 's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is gauged by how well connected @shivsingh 's followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide. Identified Audience IDENTIFIED AUDIENCE
  2. 2. 2 shivsingh @ shivsingh | Oct 31 2007 Global Head of Digital for PepsiCo Beverages. Digital strategist & author of Social Media Marketing for Dummies. Father of two awesome boys Tweets 6,549 Followers 25,080 Following 14,804 Audience Reach Insights AVERAGE NETWORK SIZE Insights : - On average, each of shivsingh's followers has 4,451 connections across all social media platforms. Therefore, shivsingh can potentially indirectly reach 58,287,292 (13,096 x 4,451) people. Audience Demographics SEX Insights : -*Statistics based on 82% of shivsingh's followers, whose sex we were able to determine. AGE RANGE Insights : - 36% shivsingh's audience is between 26 - 35. - *Statistics based on 25% of shivsingh's followers, whose age we were able to determine by identifying through social profile or public records data.
  3. 3. 3 shivsingh @ shivsingh | Oct 31 2007 Global Head of Digital for PepsiCo Beverages. Digital strategist & author of Social Media Marketing for Dummies. Father of two awesome boys Tweets 6,549 Followers 25,080 Following 14,804 Audience Demographics [continued] FEMALE FOLLOWERS BY AGE Insights : - Compared to the average shivsingh's female followers tend to be more in the 36 - 45 age range. MALE FOLLOWERS BY AGE Insights : - Compared to the average shivsingh's male followers tend to be more in the 46 - 55 age range. Audience Geographic Insights TOP 5 CITIES Insights : - shivsingh has a higher percentage of followers from New York, New York than the typical Twitter user.
  4. 4. 4 shivsingh @ shivsingh | Oct 31 2007 Global Head of Digital for PepsiCo Beverages. Digital strategist & author of Social Media Marketing for Dummies. Father of two awesome boys Tweets 6,549 Followers 25,080 Following 14,804 Audience Geographic Insights [continued] TOP 5 STATES/PROVINCES Insights : - shivsingh has a higher percentage of followers from New York than the typical Twitter user. TOP 5 COUNTRIES Insights : - shivsingh has a higher percentage of followers from USA than the typical Twitter user.
  5. 5. 5 shivsingh @ shivsingh | Oct 31 2007 Global Head of Digital for PepsiCo Beverages. Digital strategist & author of Social Media Marketing for Dummies. Father of two awesome boys Tweets 6,549 Followers 25,080 Following 14,804 Audience Interests Insights INTEREST AFFINITY Insights : - Compared to the average audience, shivsingh's audience's top three interests are Business, Technology, and Politics.
  6. 6. 6 shivsingh @ shivsingh | Oct 31 2007 Global Head of Digital for PepsiCo Beverages. Digital strategist & author of Social Media Marketing for Dummies. Father of two awesome boys Tweets 6,549 Followers 25,080 Following 14,804 Audience Career Insights INCOME LEVEL Insights : - shivsingh's consumer audience has a high level of income compared to the average. INDUSTRY Insights : - Compared to the average audience shivsingh's top three industries are Marketing/PR, Media, and Internet.
  7. 7. 7 shivsingh @ shivsingh | Oct 31 2007 Global Head of Digital for PepsiCo Beverages. Digital strategist & author of Social Media Marketing for Dummies. Father of two awesome boys Tweets 6,549 Followers 25,080 Following 14,804 Audience Education Insights EDUCATION TYPE Insights : - shivsingh's followers attend College/University schools more than the average Twitter audience. Audience Social Media Usage SOCIAL MEDIA USE Insights : - shivsingh's consumer audience is active on at least 56,684 social profiles and/or blogs. SOCIAL MEMBERSHIPS Insights : - 96% of shivsingh's followers have LinkedIn profiles. - shivsingh's has more followers who use Quora than does the typical Twitter user.
  8. 8. 8 shivsingh @ shivsingh | Oct 31 2007 Global Head of Digital for PepsiCo Beverages. Digital strategist & author of Social Media Marketing for Dummies. Father of two awesome boys Tweets 6,549 Followers 25,080 Following 14,804 Audience Social Media Usage [continued] ONLINE ACTIVITIES Insights : - 38% of shivsingh's consumer audience has been identified as a *Geo Location.
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