1
reubstock
@ reubstock | Mar 11 2007
Studying the intersection of the real and the
virtual. Principal @ METHOD Design. IP...
2
reubstock
@ reubstock | Mar 11 2007
Studying the intersection of the real and the
virtual. Principal @ METHOD Design. IP...
3
reubstock
@ reubstock | Mar 11 2007
Studying the intersection of the real and the
virtual. Principal @ METHOD Design. IP...
4
reubstock
@ reubstock | Mar 11 2007
Studying the intersection of the real and the
virtual. Principal @ METHOD Design. IP...
5
reubstock
@ reubstock | Mar 11 2007
Studying the intersection of the real and the
virtual. Principal @ METHOD Design. IP...
6
reubstock
@ reubstock | Mar 11 2007
Studying the intersection of the real and the
virtual. Principal @ METHOD Design. IP...
7
reubstock
@ reubstock | Mar 11 2007
Studying the intersection of the real and the
virtual. Principal @ METHOD Design. IP...
8
reubstock
@ reubstock | Mar 11 2007
Studying the intersection of the real and the
virtual. Principal @ METHOD Design. IP...
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PeekAnalytics Social Audience Report @reubstock

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PeekAnalytics Social Audience Report @reubstock

  1. 1. 1 reubstock @ reubstock | Mar 11 2007 Studying the intersection of the real and the virtual. Principal @ METHOD Design. IPG Media Lab. Founder of Millions of Us, Virtual Greats. about.me/reubstock Tweets 3,070 Followers 1,832 Following 786 @reubstock Follower Report Key Metrics: @reubstock | October - 1 - 2012 Total Followers 1,832 @reubstock has 1,832 Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull 44x Pull is a good measure of how influential @reubstock 's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is gauged by how well connected @reubstock 's followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide. Identified Audience IDENTIFIED AUDIENCE
  2. 2. 2 reubstock @ reubstock | Mar 11 2007 Studying the intersection of the real and the virtual. Principal @ METHOD Design. IPG Media Lab. Founder of Millions of Us, Virtual Greats. about.me/reubstock Tweets 3,070 Followers 1,832 Following 786 Audience Reach Insights AVERAGE NETWORK SIZE Insights : - On average, each of reubstock's followers has 7,983 connections across all social media platforms. Therefore, reubstock can potentially indirectly reach 7,568,282 (948 x 7,983) people. Audience Demographics SEX Insights : -*Statistics based on 86% of reubstock's followers, whose sex we were able to determine. AGE RANGE Insights : - 37% reubstock's audience is between 36 - 45. - *Statistics based on 33% of reubstock's followers, whose age we were able to determine by identifying through social profile or public records data.
  3. 3. 3 reubstock @ reubstock | Mar 11 2007 Studying the intersection of the real and the virtual. Principal @ METHOD Design. IPG Media Lab. Founder of Millions of Us, Virtual Greats. about.me/reubstock Tweets 3,070 Followers 1,832 Following 786 Audience Demographics [continued] FEMALE FOLLOWERS BY AGE Insights : - Compared to the average reubstock's female followers tend to be more in the 36 - 45 age range. MALE FOLLOWERS BY AGE Insights : - Compared to the average reubstock's male followers tend to be more in the 36 - 45 age range. Audience Geographic Insights TOP 5 CITIES Insights : - reubstock has a higher percentage of followers from San Francisco, California than the typical Twitter user.
  4. 4. 4 reubstock @ reubstock | Mar 11 2007 Studying the intersection of the real and the virtual. Principal @ METHOD Design. IPG Media Lab. Founder of Millions of Us, Virtual Greats. about.me/reubstock Tweets 3,070 Followers 1,832 Following 786 Audience Geographic Insights [continued] TOP 5 STATES/PROVINCES Insights : - reubstock has a higher percentage of followers from California than the typical Twitter user. TOP 5 COUNTRIES Insights : - reubstock has a higher percentage of followers from USA than the typical Twitter user.
  5. 5. 5 reubstock @ reubstock | Mar 11 2007 Studying the intersection of the real and the virtual. Principal @ METHOD Design. IPG Media Lab. Founder of Millions of Us, Virtual Greats. about.me/reubstock Tweets 3,070 Followers 1,832 Following 786 Audience Interests Insights INTEREST AFFINITY Insights : - Compared to the average audience, reubstock's audience's top three interests are Business, Technology, and the Outdoors.
  6. 6. 6 reubstock @ reubstock | Mar 11 2007 Studying the intersection of the real and the virtual. Principal @ METHOD Design. IPG Media Lab. Founder of Millions of Us, Virtual Greats. about.me/reubstock Tweets 3,070 Followers 1,832 Following 786 Audience Career Insights INCOME LEVEL Insights : - reubstock's consumer audience has a high level of income compared to the average. INDUSTRY Insights : - Compared to the average audience reubstock's top three industries are Technology, Internet, and Hardware.
  7. 7. 7 reubstock @ reubstock | Mar 11 2007 Studying the intersection of the real and the virtual. Principal @ METHOD Design. IPG Media Lab. Founder of Millions of Us, Virtual Greats. about.me/reubstock Tweets 3,070 Followers 1,832 Following 786 Audience Education Insights EDUCATION TYPE Insights : - reubstock's followers attend Ivy League schools more than the average Twitter audience. Audience Social Media Usage SOCIAL MEDIA USE Insights : - reubstock's consumer audience is active on at least 4,364 social profiles and/or blogs. SOCIAL MEMBERSHIPS Insights : - 96% of reubstock's followers have LinkedIn profiles. - reubstock's has more followers who use Quora than does the typical Twitter user.
  8. 8. 8 reubstock @ reubstock | Mar 11 2007 Studying the intersection of the real and the virtual. Principal @ METHOD Design. IPG Media Lab. Founder of Millions of Us, Virtual Greats. about.me/reubstock Tweets 3,070 Followers 1,832 Following 786 Audience Social Media Usage [continued] ONLINE ACTIVITIES Insights : - 34% of reubstock's consumer audience has been identified as a *Geo Location.

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