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PeekAnalytics Social Audience Report @reubstock

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    PeekAnalytics Social Audience Report @reubstock PeekAnalytics Social Audience Report @reubstock Presentation Transcript

    • @reubstock Follower Report Key Metrics: @reubstock | October - 1 - 2012 @reubstock has 1,832 Twitter followers and weve classified the ones we could into Consumer, Business, Total Followers and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous 1,832 and spam accounts, which we do not factor into our audience metrics. Pull is a good measure of how influential @reubstock s audience is, compared to the average Twitter Social Pull account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this 44x calculation, is gauged by how well connected @reubstock s followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience,reubstock and are thus better able to spread your message far and wide.@ reubstock | Mar 11 2007Studying the intersection of the real and thevirtual. Principal @ METHOD Design. IPG Media Identified AudienceLab. Founder of Millions of Us, Virtual Greats.about.me/reubstock Tweets 3,070 Followers 1,832 Following 786 IDENTIFIED AUDIENCE 1
    • Audience Reach Insights Insights : - On average, each of reubstocks followers has 7,983 connections across all social media platforms. Therefore, reubstock can potentially indirectly reach 7,568,282 (948 x 7,983) people. AVERAGE NETWORK SIZE Audience Demographicsreubstock Insights : -*Statistics based on 86%@ reubstock | Mar 11 2007 of reubstocks followers, whose sex we were able to determine.Studying the intersection of the real and thevirtual. Principal @ METHOD Design. IPG MediaLab. Founder of Millions of Us, Virtual Greats.about.me/reubstock SEX Insights : Tweets 3,070 - 37% reubstocks audience is between 36 - Followers 1,832 45. - *Statistics based on 33% Following 786 of reubstocks followers, whose age we were able to determine by identifying through social profile or AGE RANGE public records data. 2
    • Audience Demographics [continued] Insights : - Compared to the average reubstocks female followers tend to be more in the 36 - 45 age range. FEMALE FOLLOWERS BY AGE Insights : - Compared to the average reubstocks male followersreubstock tend to be more in the 36 - 45 age range.@ reubstock | Mar 11 2007Studying the intersection of the real and thevirtual. Principal @ METHOD Design. IPG Media MALELab. Founder of Millions of Us, Virtual Greats. FOLLOWERS BYabout.me/reubstock AGE Audience Geographic Insights Insights : Tweets 3,070 - reubstock has a higher percentage of followers Followers 1,832 from San Francisco, California than the typical Following 786 Twitter user. TOP 5 CITIES 3
    • Audience Geographic Insights [continued] Insights : - reubstock has a higher percentage of followers from California than the typical Twitter user. TOP 5 STATES/PROVINCES Insights : - reubstock has a higher percentage of followersreubstock from USA than the typical Twitter user.@ reubstock | Mar 11 2007Studying the intersection of the real and thevirtual. Principal @ METHOD Design. IPG Media TOP 5Lab. Founder of Millions of Us, Virtual Greats. COUNTRIESabout.me/reubstock Tweets 3,070 Followers 1,832 Following 786 4
    • Audience Interests Insights Insights : - Compared to the average audience, reubstocks audiences top three interests are Business, Technology, and the Outdoors.reubstock@ reubstock | Mar 11 2007 INTEREST AFFINITYStudying the intersection of the real and thevirtual. Principal @ METHOD Design. IPG MediaLab. Founder of Millions of Us, Virtual Greats.about.me/reubstock Tweets 3,070 Followers 1,832 Following 786 5
    • Audience Career Insights Insights : - reubstocks consumer audience has a high level of income compared to the average. INCOME LEVEL Insights : - Compared to the average audience reubstocks topreubstock three industries are Technology, Internet, and@ reubstock | Mar 11 2007 Hardware.Studying the intersection of the real and thevirtual. Principal @ METHOD Design. IPG MediaLab. Founder of Millions of Us, Virtual Greats.about.me/reubstock INDUSTRY Tweets 3,070 Followers 1,832 Following 786 6
    • Audience Education Insights Insights : - reubstocks followers attend Ivy League schools more than the average Twitter audience. EDUCATION TYPE Audience Social Media Usagereubstock Insights : - reubstocks consumer@ reubstock | Mar 11 2007 audience is active on at least 4,364 social profiles and/or blogs.Studying the intersection of the real and thevirtual. Principal @ METHOD Design. IPG MediaLab. Founder of Millions of Us, Virtual Greats.about.me/reubstock SOCIAL MEDIA USE Insights : Tweets 3,070 - 96% of reubstocks followers have LinkedIn Followers 1,832 profiles. - reubstocks has more Following 786 followers who use Quora than does the typical Twitter user. SOCIAL MEMBERSHIPS 7
    • Audience Social Media Usage [continued] Insights : - 34% of reubstocks consumer audience has been identified as a *Geo Location. ONLINE ACTIVITIESreubstock@ reubstock | Mar 11 2007Studying the intersection of the real and thevirtual. Principal @ METHOD Design. IPG MediaLab. Founder of Millions of Us, Virtual Greats.about.me/reubstock Tweets 3,070 Followers 1,832 Following 786 8