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PeekAnalytics Social Audience Report @mjw

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  • 1. @mjw Follower Report Key Metrics: @mjw | October - 1 - 2012 @mjw has 5,117 Twitter followers and weve classified the ones we could into Consumer, Business, and Total Followers Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and 5,117 spam accounts, which we do not factor into our audience metrics. Pull is a good measure of how influential @mjw s audience is, compared to the average Twitter account - Social Pull 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is 43x gauged by how well connected @mjw s followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able tomjw spread your message far and wide.@ mjw | Apr 08 2009Founder and Managing Director at Activatewww.activate.com, Board member at Yahoo! Inc., Identified AudienceFormer President & COO, MTV Networks;FormerSenior Director at McKinsey Tweets 344 Followers 5,116 Following 461 IDENTIFIED AUDIENCE 1
  • 2. Audience Reach Insights Insights : - On average, each of mjws followers has 3,783 connections across all social media platforms. Therefore, mjw can potentially indirectly reach 8,016,878 (2,119 x 3,783) people. AVERAGE NETWORK SIZE Audience Demographicsmjw Insights : -*Statistics based on 80%@ mjw | Apr 08 2009 of mjws followers, whose sex we were able to determine.Founder and Managing Director at Activatewww.activate.com, Board member at Yahoo! Inc.,Former President & COO, MTV Networks;FormerSenior Director at McKinsey SEX Insights : Tweets 344 - 36% mjws audience is between 26 - 35. Followers 5,116 - *Statistics based on 10% of mjws followers, whose Following 461 age we were able to determine by identifying through social profile or public records data. AGE RANGE 2
  • 3. Audience Demographics [continued] Insights : - Compared to the average mjws female followers tend to be more in the 26 - 35 age range. FEMALE FOLLOWERS BY AGE Insights : - Compared to the average mjws male followers tendmjw to be more in the 46 - 55 age range.@ mjw | Apr 08 2009Founder and Managing Director at Activatewww.activate.com, Board member at Yahoo! Inc., MALEFormer President & COO, MTV Networks; FOLLOWERS BYFormerSenior Director at McKinsey AGE Audience Geographic Insights Insights : Tweets 344 - mjw has a higher percentage of followers Followers 5,116 from New York, New York than the typical Twitter Following 461 user. TOP 5 CITIES 3
  • 4. Audience Geographic Insights [continued] Insights : - mjw has a higher percentage of followers from Arizona than the typical Twitter user. TOP 5 STATES/PROVINCES Insights : - mjw has a higher percentage of followersmjw from USA than the typical Twitter user.@ mjw | Apr 08 2009Founder and Managing Director at Activatewww.activate.com, Board member at Yahoo! Inc., TOP 5Former President & COO, MTV Networks; COUNTRIESFormerSenior Director at McKinsey Tweets 344 Followers 5,116 Following 461 4
  • 5. Audience Interests Insights Insights : - Compared to the average audience, mjws audiences top three interests are Politics, Food, and Literature.mjw@ mjw | Apr 08 2009 INTEREST AFFINITYFounder and Managing Director at Activatewww.activate.com, Board member at Yahoo! Inc.,Former President & COO, MTV Networks;FormerSenior Director at McKinsey Tweets 344 Followers 5,116 Following 461 5
  • 6. Audience Career Insights Insights : - mjws consumer audience has a high level of income compared to the average. INCOME LEVEL Insights : - Compared to the average audience mjws top threemjw industries are Media, Internet, and Logistics.@ mjw | Apr 08 2009Founder and Managing Director at Activatewww.activate.com, Board member at Yahoo! Inc., INDUSTRYFormer President & COO, MTV Networks;FormerSenior Director at McKinsey Audience Education Insights Insights : Tweets 344 - mjws followers attend Ivy League schools more than Followers 5,116 the average Twitter audience. Following 461 EDUCATION TYPE 6
  • 7. Audience Social Media Usage Insights : - mjws consumer audience is active on at least 6,267 social profiles and/or blogs. SOCIAL MEDIA USE Insights : - 75% of mjws followers have Facebook profiles.mjw - mjws has more followers who use Quora than does@ mjw | Apr 08 2009 the typical Twitter user.Founder and Managing Director at Activatewww.activate.com, Board member at Yahoo! Inc., SOCIALFormer President & COO, MTV Networks; MEMBERSHIPSFormerSenior Director at McKinsey Insights : - 12% of mjws consumer audience has been identified as a *Geo Tweets 344 Location. Followers 5,116 Following 461 ONLINE ACTIVITIES 7