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PeekAnalytics Social Audience Report @jtwinsor

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PeekAnalytics Social Audience Report @jtwinsor Presentation Transcript

  • 1. @jtwinsor Follower Report Key Metrics: @jtwinsor | October - 1 - 2012 @jtwinsor has 13,787 Twitter followers and weve classified the ones we could into Consumer, Business, Total Followers and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous 13,787 and spam accounts, which we do not factor into our audience metrics. Pull is a good measure of how influential @jtwinsor s audience is, compared to the average Twitter Social Pull account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this 168x calculation, is gauged by how well connected @jtwinsor s followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thusjtwinsor better able to spread your message far and wide.@ jtwinsor | Dec 13 2007CEO of Victors & Spoils and Chief InnovationOfficer of Havas Worldwide Identified Audience Tweets 5,517 Followers 13,790 Following 4,193 IDENTIFIED AUDIENCE 1
  • 2. Audience Reach Insights Insights : - On average, each of jtwinsors followers has 4,339 connections across all social media platforms. Therefore, jtwinsor can potentially indirectly reach 33,597,458 (7,743 x 4,339) people. AVERAGE NETWORK SIZE Audience Demographicsjtwinsor Insights : -*Statistics based on 85%@ jtwinsor | Dec 13 2007 of jtwinsors followers, whose sex we were able to determine.CEO of Victors & Spoils and Chief InnovationOfficer of Havas Worldwide SEX Insights : Tweets 5,517 - 36% jtwinsors audience is between 26 - 35. Followers 13,790 - *Statistics based on 22% of jtwinsors followers, Following 4,193 whose age we were able to determine by identifying through social profile or public records data. AGE RANGE 2
  • 3. Audience Demographics [continued] Insights : - Compared to the average jtwinsors female followers tend to be more in the 36 - 45 age range. FEMALE FOLLOWERS BY AGE Insights : - Compared to the average jtwinsors male followersjtwinsor tend to be more in the 36 - 45 age range.@ jtwinsor | Dec 13 2007CEO of Victors & Spoils and Chief InnovationOfficer of Havas Worldwide MALE FOLLOWERS BY AGE Audience Geographic Insights Insights : Tweets 5,517 - jtwinsor has a higher percentage of followers Followers 13,790 from Boulder, Colorado than the typical Twitter Following 4,193 user. TOP 5 CITIES 3
  • 4. Audience Geographic Insights [continued] Insights : - jtwinsor has a higher percentage of followers from Colorado than the typical Twitter user. TOP 5 STATES/PROVINCES Insights : - jtwinsor has a higher percentage of followersjtwinsor from USA than the typical Twitter user.@ jtwinsor | Dec 13 2007CEO of Victors & Spoils and Chief InnovationOfficer of Havas Worldwide TOP 5 COUNTRIES Tweets 5,517 Followers 13,790 Following 4,193 4
  • 5. Audience Interests Insights Insights : - Compared to the average audience, jtwinsors audiences top three interests are Business, Technology, and Politics.jtwinsor@ jtwinsor | Dec 13 2007 INTEREST AFFINITYCEO of Victors & Spoils and Chief InnovationOfficer of Havas Worldwide Tweets 5,517 Followers 13,790 Following 4,193 5
  • 6. Audience Career Insights Insights : - jtwinsors consumer audience has a high level of income compared to the average. INCOME LEVEL Insights : - Compared to the average audience jtwinsors topjtwinsor three industries are Marketing/PR, Fashion, and@ jtwinsor | Dec 13 2007 Media.CEO of Victors & Spoils and Chief InnovationOfficer of Havas Worldwide INDUSTRY Tweets 5,517 Followers 13,790 Following 4,193 6
  • 7. Audience Education Insights Insights : - jtwinsors followers attend College/University schools more than the average Twitter audience. EDUCATION TYPE Audience Social Media Usagejtwinsor Insights : - jtwinsors consumer@ jtwinsor | Dec 13 2007 audience is active on at least 31,605 social profiles and/or blogs.CEO of Victors & Spoils and Chief InnovationOfficer of Havas Worldwide SOCIAL MEDIA USE Insights : Tweets 5,517 - 96% of jtwinsors followers have LinkedIn Followers 13,790 profiles. - jtwinsors has more Following 4,193 followers who use Quora than does the typical Twitter user. SOCIAL MEMBERSHIPS 7
  • 8. Audience Social Media Usage [continued] Insights : - 31% of jtwinsors consumer audience has been identified as a *Geo Location. ONLINE ACTIVITIESjtwinsor@ jtwinsor | Dec 13 2007CEO of Victors & Spoils and Chief InnovationOfficer of Havas Worldwide Tweets 5,517 Followers 13,790 Following 4,193 8