1
jtwinsor
@ jtwinsor | Dec 13 2007
CEO of Victors & Spoils and Chief Innovation
Officer of Havas Worldwide
Tweets 5,517
F...
2
jtwinsor
@ jtwinsor | Dec 13 2007
CEO of Victors & Spoils and Chief Innovation
Officer of Havas Worldwide
Tweets 5,517
F...
3
jtwinsor
@ jtwinsor | Dec 13 2007
CEO of Victors & Spoils and Chief Innovation
Officer of Havas Worldwide
Tweets 5,517
F...
4
jtwinsor
@ jtwinsor | Dec 13 2007
CEO of Victors & Spoils and Chief Innovation
Officer of Havas Worldwide
Tweets 5,517
F...
5
jtwinsor
@ jtwinsor | Dec 13 2007
CEO of Victors & Spoils and Chief Innovation
Officer of Havas Worldwide
Tweets 5,517
F...
6
jtwinsor
@ jtwinsor | Dec 13 2007
CEO of Victors & Spoils and Chief Innovation
Officer of Havas Worldwide
Tweets 5,517
F...
7
jtwinsor
@ jtwinsor | Dec 13 2007
CEO of Victors & Spoils and Chief Innovation
Officer of Havas Worldwide
Tweets 5,517
F...
8
jtwinsor
@ jtwinsor | Dec 13 2007
CEO of Victors & Spoils and Chief Innovation
Officer of Havas Worldwide
Tweets 5,517
F...
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PeekAnalytics Social Audience Report @jtwinsor

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PeekAnalytics Social Audience Report @jtwinsor

  1. 1. 1 jtwinsor @ jtwinsor | Dec 13 2007 CEO of Victors & Spoils and Chief Innovation Officer of Havas Worldwide Tweets 5,517 Followers 13,790 Following 4,193 @jtwinsor Follower Report Key Metrics: @jtwinsor | October - 1 - 2012 Total Followers 13,787 @jtwinsor has 13,787 Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull 168x Pull is a good measure of how influential @jtwinsor 's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is gauged by how well connected @jtwinsor 's followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide. Identified Audience IDENTIFIED AUDIENCE
  2. 2. 2 jtwinsor @ jtwinsor | Dec 13 2007 CEO of Victors & Spoils and Chief Innovation Officer of Havas Worldwide Tweets 5,517 Followers 13,790 Following 4,193 Audience Reach Insights AVERAGE NETWORK SIZE Insights : - On average, each of jtwinsor's followers has 4,339 connections across all social media platforms. Therefore, jtwinsor can potentially indirectly reach 33,597,458 (7,743 x 4,339) people. Audience Demographics SEX Insights : -*Statistics based on 85% of jtwinsor's followers, whose sex we were able to determine. AGE RANGE Insights : - 36% jtwinsor's audience is between 26 - 35. - *Statistics based on 22% of jtwinsor's followers, whose age we were able to determine by identifying through social profile or public records data.
  3. 3. 3 jtwinsor @ jtwinsor | Dec 13 2007 CEO of Victors & Spoils and Chief Innovation Officer of Havas Worldwide Tweets 5,517 Followers 13,790 Following 4,193 Audience Demographics [continued] FEMALE FOLLOWERS BY AGE Insights : - Compared to the average jtwinsor's female followers tend to be more in the 36 - 45 age range. MALE FOLLOWERS BY AGE Insights : - Compared to the average jtwinsor's male followers tend to be more in the 36 - 45 age range. Audience Geographic Insights TOP 5 CITIES Insights : - jtwinsor has a higher percentage of followers from Boulder, Colorado than the typical Twitter user.
  4. 4. 4 jtwinsor @ jtwinsor | Dec 13 2007 CEO of Victors & Spoils and Chief Innovation Officer of Havas Worldwide Tweets 5,517 Followers 13,790 Following 4,193 Audience Geographic Insights [continued] TOP 5 STATES/PROVINCES Insights : - jtwinsor has a higher percentage of followers from Colorado than the typical Twitter user. TOP 5 COUNTRIES Insights : - jtwinsor has a higher percentage of followers from USA than the typical Twitter user.
  5. 5. 5 jtwinsor @ jtwinsor | Dec 13 2007 CEO of Victors & Spoils and Chief Innovation Officer of Havas Worldwide Tweets 5,517 Followers 13,790 Following 4,193 Audience Interests Insights INTEREST AFFINITY Insights : - Compared to the average audience, jtwinsor's audience's top three interests are Business, Technology, and Politics.
  6. 6. 6 jtwinsor @ jtwinsor | Dec 13 2007 CEO of Victors & Spoils and Chief Innovation Officer of Havas Worldwide Tweets 5,517 Followers 13,790 Following 4,193 Audience Career Insights INCOME LEVEL Insights : - jtwinsor's consumer audience has a high level of income compared to the average. INDUSTRY Insights : - Compared to the average audience jtwinsor's top three industries are Marketing/PR, Fashion, and Media.
  7. 7. 7 jtwinsor @ jtwinsor | Dec 13 2007 CEO of Victors & Spoils and Chief Innovation Officer of Havas Worldwide Tweets 5,517 Followers 13,790 Following 4,193 Audience Education Insights EDUCATION TYPE Insights : - jtwinsor's followers attend College/University schools more than the average Twitter audience. Audience Social Media Usage SOCIAL MEDIA USE Insights : - jtwinsor's consumer audience is active on at least 31,605 social profiles and/or blogs. SOCIAL MEMBERSHIPS Insights : - 96% of jtwinsor's followers have LinkedIn profiles. - jtwinsor's has more followers who use Quora than does the typical Twitter user.
  8. 8. 8 jtwinsor @ jtwinsor | Dec 13 2007 CEO of Victors & Spoils and Chief Innovation Officer of Havas Worldwide Tweets 5,517 Followers 13,790 Following 4,193 Audience Social Media Usage [continued] ONLINE ACTIVITIES Insights : - 31% of jtwinsor's consumer audience has been identified as a *Geo Location.
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