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PeekAnalytics Social Audience Report @jmandese

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PeekAnalytics Social Audience Report @jmandese PeekAnalytics Social Audience Report @jmandese Presentation Transcript

  • @jmandese Follower Report Key Metrics: @jmandese | October - 1 - 2012 @jmandese has 1,174 Twitter followers and weve classified the ones we could into Consumer, Business, Total Followers and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous 1,174 and spam accounts, which we do not factor into our audience metrics. Pull is a good measure of how influential @jmandese s audience is, compared to the average Twitter Social Pull account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this 16x calculation, is gauged by how well connected @jmandese s followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience,jmandese and are thus better able to spread your message far and wide.@ jmandese | Mar 12 2009Joe Mandese is editor-in-chief of MediaPost,which publishes a wide variety of publications for Identified Audiencemedia industry pros. Tweets 20 Followers 1,174 Following 21 IDENTIFIED AUDIENCE 1
  • Audience Reach Insights Insights : - On average, each of jmandeses followers has 4,504 connections across all social media platforms. Therefore, jmandese can potentially indirectly reach 2,765,336 (614 x 4,504) people. AVERAGE NETWORK SIZE Audience Demographicsjmandese Insights : -*Statistics based on 84%@ jmandese | Mar 12 2009 of jmandeses followers, whose sex we were able to determine.Joe Mandese is editor-in-chief of MediaPost,which publishes a wide variety of publications formedia industry pros. SEX Insights : Tweets 20 - 34% jmandeses audience is between 36 - Followers 1,174 45. - *Statistics based on 26% Following 21 of jmandeses followers, whose age we were able to determine by identifying through social profile or AGE RANGE public records data. 2
  • Audience Demographics [continued] Insights : - Compared to the average jmandeses female followers tend to be more in the 36 - 45 age range. FEMALE FOLLOWERS BY AGE Insights : - Compared to the average jmandeses male followersjmandese tend to be more in the 46 - 55 age range.@ jmandese | Mar 12 2009Joe Mandese is editor-in-chief of MediaPost,which publishes a wide variety of publications for MALEmedia industry pros. FOLLOWERS BY AGE Audience Geographic Insights Insights : Tweets 20 - jmandese has a higher percentage of followers Followers 1,174 from New York, New York than the typical Twitter Following 21 user. TOP 5 CITIES 3
  • Audience Geographic Insights [continued] Insights : - jmandese has a higher percentage of followers from New York than the typical Twitter user. TOP 5 STATES/PROVINCES Insights : - jmandese has a higher percentage of followersjmandese from USA than the typical Twitter user.@ jmandese | Mar 12 2009Joe Mandese is editor-in-chief of MediaPost,which publishes a wide variety of publications for TOP 5media industry pros. COUNTRIES Tweets 20 Followers 1,174 Following 21 4
  • Audience Interests Insights Insights : - Compared to the average audience, jmandeses audiences top three interests are Business, Food, and Politics.jmandese@ jmandese | Mar 12 2009 INTEREST AFFINITYJoe Mandese is editor-in-chief of MediaPost,which publishes a wide variety of publications formedia industry pros. Tweets 20 Followers 1,174 Following 21 5
  • Audience Career Insights Insights : - jmandeses consumer audience has a high level of income compared to the average. INCOME LEVEL Insights : - Compared to the average audience jmandeses topjmandese three industries are Public Sector, Fashion, and@ jmandese | Mar 12 2009 Entertainment.Joe Mandese is editor-in-chief of MediaPost,which publishes a wide variety of publications for INDUSTRYmedia industry pros. Audience Education Insights Insights : Tweets 20 - jmandeses followers attend College/University Followers 1,174 schools more than the average Twitter audience. Following 21 EDUCATION TYPE 6
  • Audience Social Media Usage Insights : - jmandeses consumer audience is active on at least 2,243 social profiles and/or blogs. SOCIAL MEDIA USE Insights : - 82% of jmandeses followers have Facebookjmandese profiles. - jmandeses has more@ jmandese | Mar 12 2009 followers who use Quora than does the typical Twitter user.Joe Mandese is editor-in-chief of MediaPost,which publishes a wide variety of publications for SOCIALmedia industry pros. MEMBERSHIPS Insights : - 28% of jmandeses consumer audience has been identified as a *Geo Tweets 20 Location. Followers 1,174 Following 21 ONLINE ACTIVITIES 7