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PeekAnalytics Social Audience Report @jeffjarvis

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  • 1. @jeffjarvis Follower Report Key Metrics: @jeffjarvis | September - 29 - 2012 @jeffjarvis has 103,156 Twitter followers and weve classified the ones we could into Consumer, Business, Total Followers and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous 103,156 and spam accounts, which we do not factor into our audience metrics. Pull is a good measure of how influential @jeffjarvis s audience is, compared to the average Twitter Social Pull account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this 710x calculation, is gauged by how well connected @jeffjarvis s followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thusjeffjarvis better able to spread your message far and wide.@ jeffjarvis | Dec 22 2007@BuzzMachine blogger and j-school prof; authorof Public Parts, What Would Google Do? Identified Audience Tweets 37,338 Followers 103,260 Following 1,251 IDENTIFIED AUDIENCE 1
  • 2. Audience Reach Insights Insights : - On average, each of jeffjarviss followers has 2,628 connections across all social media platforms. Therefore, jeffjarvis can potentially indirectly reach 121,510,777 (46,234 x 2,628) people. AVERAGE NETWORK SIZE Audience Demographicsjeffjarvis Insights : -*Statistics based on 84%@ jeffjarvis | Dec 22 2007 of jeffjarviss followers, whose sex we were able to determine.@BuzzMachine blogger and j-school prof; authorof Public Parts, What Would Google Do? SEX Insights : Tweets 37,338 - 33% jeffjarviss audience is between 26 - 35. Followers 103,260 - *Statistics based on 23% of jeffjarviss followers, Following 1,251 whose age we were able to determine by identifying through social profile or public records data. AGE RANGE 2
  • 3. Audience Demographics [continued] Insights : - Compared to the average jeffjarviss female followers tend to be more in the 36 - 45 age range. FEMALE FOLLOWERS BY AGE Insights : - Compared to the average jeffjarviss male followersjeffjarvis tend to be more in the 46 - 55 age range.@ jeffjarvis | Dec 22 2007@BuzzMachine blogger and j-school prof; authorof Public Parts, What Would Google Do? MALE FOLLOWERS BY AGE Audience Geographic Insights Insights : Tweets 37,338 - jeffjarvis has a higher percentage of followers Followers 103,260 from New York, New York than the typical Twitter Following 1,251 user. TOP 5 CITIES 3
  • 4. Audience Geographic Insights [continued] Insights : - jeffjarvis has a higher percentage of followers from New York than the typical Twitter user. TOP 5 STATES/PROVINCES Insights : - jeffjarvis has a higher percentage of followersjeffjarvis from USA than the typical Twitter user.@ jeffjarvis | Dec 22 2007@BuzzMachine blogger and j-school prof; authorof Public Parts, What Would Google Do? TOP 5 COUNTRIES Tweets 37,338 Followers 103,260 Following 1,251 4
  • 5. Audience Interests Insights Insights : - Compared to the average audience, jeffjarviss audiences top three interests are Politics, Business, and Food.jeffjarvis@ jeffjarvis | Dec 22 2007 INTEREST AFFINITY@BuzzMachine blogger and j-school prof; authorof Public Parts, What Would Google Do? Tweets 37,338 Followers 103,260 Following 1,251 5
  • 6. Audience Career Insights Insights : - jeffjarviss consumer audience has a high level of income compared to the average. INCOME LEVEL Insights : - Compared to the average audience jeffjarviss topjeffjarvis three industries are Media, Internet, and Software.@ jeffjarvis | Dec 22 2007@BuzzMachine blogger and j-school prof; authorof Public Parts, What Would Google Do? Tweets 37,338 INDUSTRY Followers 103,260 Following 1,251 6
  • 7. Audience Education Insights Insights : - jeffjarviss followers attend College/University schools more than the average Twitter audience. EDUCATION TYPE Audience Social Media Usagejeffjarvis Insights : - jeffjarviss consumer@ jeffjarvis | Dec 22 2007 audience is active on at least 175,601 social profiles and/or blogs.@BuzzMachine blogger and j-school prof; authorof Public Parts, What Would Google Do? SOCIAL MEDIA USE Insights : Tweets 37,338 - 84% of jeffjarviss followers have Facebook Followers 103,260 profiles. - jeffjarviss has more Following 1,251 followers who use Quora than does the typical Twitter user. SOCIAL MEMBERSHIPS 7
  • 8. Audience Social Media Usage [continued] Insights : - 27% of jeffjarviss consumer audience has been identified as a *Geo Location. ONLINE ACTIVITIESjeffjarvis@ jeffjarvis | Dec 22 2007@BuzzMachine blogger and j-school prof; authorof Public Parts, What Would Google Do? Tweets 37,338 Followers 103,260 Following 1,251 8