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jeffjarvis
@ jeffjarvis | Dec 22 2007
@BuzzMachine blogger and j-school prof; author
of Public Parts, What Would Google ...
2
jeffjarvis
@ jeffjarvis | Dec 22 2007
@BuzzMachine blogger and j-school prof; author
of Public Parts, What Would Google ...
3
jeffjarvis
@ jeffjarvis | Dec 22 2007
@BuzzMachine blogger and j-school prof; author
of Public Parts, What Would Google ...
4
jeffjarvis
@ jeffjarvis | Dec 22 2007
@BuzzMachine blogger and j-school prof; author
of Public Parts, What Would Google ...
5
jeffjarvis
@ jeffjarvis | Dec 22 2007
@BuzzMachine blogger and j-school prof; author
of Public Parts, What Would Google ...
6
jeffjarvis
@ jeffjarvis | Dec 22 2007
@BuzzMachine blogger and j-school prof; author
of Public Parts, What Would Google ...
7
jeffjarvis
@ jeffjarvis | Dec 22 2007
@BuzzMachine blogger and j-school prof; author
of Public Parts, What Would Google ...
8
jeffjarvis
@ jeffjarvis | Dec 22 2007
@BuzzMachine blogger and j-school prof; author
of Public Parts, What Would Google ...
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PeekAnalytics Social Audience Report @jeffjarvis

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Transcript of "PeekAnalytics Social Audience Report @jeffjarvis"

  1. 1. 1 jeffjarvis @ jeffjarvis | Dec 22 2007 @BuzzMachine blogger and j-school prof; author of Public Parts, What Would Google Do? Tweets 37,338 Followers 103,260 Following 1,251 @jeffjarvis Follower Report Key Metrics: @jeffjarvis | September - 29 - 2012 Total Followers 103,156 @jeffjarvis has 103,156 Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull 710x Pull is a good measure of how influential @jeffjarvis 's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is gauged by how well connected @jeffjarvis 's followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide. Identified Audience IDENTIFIED AUDIENCE
  2. 2. 2 jeffjarvis @ jeffjarvis | Dec 22 2007 @BuzzMachine blogger and j-school prof; author of Public Parts, What Would Google Do? Tweets 37,338 Followers 103,260 Following 1,251 Audience Reach Insights AVERAGE NETWORK SIZE Insights : - On average, each of jeffjarvis's followers has 2,628 connections across all social media platforms. Therefore, jeffjarvis can potentially indirectly reach 121,510,777 (46,234 x 2,628) people. Audience Demographics SEX Insights : -*Statistics based on 84% of jeffjarvis's followers, whose sex we were able to determine. AGE RANGE Insights : - 33% jeffjarvis's audience is between 26 - 35. - *Statistics based on 23% of jeffjarvis's followers, whose age we were able to determine by identifying through social profile or public records data.
  3. 3. 3 jeffjarvis @ jeffjarvis | Dec 22 2007 @BuzzMachine blogger and j-school prof; author of Public Parts, What Would Google Do? Tweets 37,338 Followers 103,260 Following 1,251 Audience Demographics [continued] FEMALE FOLLOWERS BY AGE Insights : - Compared to the average jeffjarvis's female followers tend to be more in the 36 - 45 age range. MALE FOLLOWERS BY AGE Insights : - Compared to the average jeffjarvis's male followers tend to be more in the 46 - 55 age range. Audience Geographic Insights TOP 5 CITIES Insights : - jeffjarvis has a higher percentage of followers from New York, New York than the typical Twitter user.
  4. 4. 4 jeffjarvis @ jeffjarvis | Dec 22 2007 @BuzzMachine blogger and j-school prof; author of Public Parts, What Would Google Do? Tweets 37,338 Followers 103,260 Following 1,251 Audience Geographic Insights [continued] TOP 5 STATES/PROVINCES Insights : - jeffjarvis has a higher percentage of followers from New York than the typical Twitter user. TOP 5 COUNTRIES Insights : - jeffjarvis has a higher percentage of followers from USA than the typical Twitter user.
  5. 5. 5 jeffjarvis @ jeffjarvis | Dec 22 2007 @BuzzMachine blogger and j-school prof; author of Public Parts, What Would Google Do? Tweets 37,338 Followers 103,260 Following 1,251 Audience Interests Insights INTEREST AFFINITY Insights : - Compared to the average audience, jeffjarvis's audience's top three interests are Politics, Business, and Food.
  6. 6. 6 jeffjarvis @ jeffjarvis | Dec 22 2007 @BuzzMachine blogger and j-school prof; author of Public Parts, What Would Google Do? Tweets 37,338 Followers 103,260 Following 1,251 Audience Career Insights INCOME LEVEL Insights : - jeffjarvis's consumer audience has a high level of income compared to the average. INDUSTRY Insights : - Compared to the average audience jeffjarvis's top three industries are Media, Internet, and Software.
  7. 7. 7 jeffjarvis @ jeffjarvis | Dec 22 2007 @BuzzMachine blogger and j-school prof; author of Public Parts, What Would Google Do? Tweets 37,338 Followers 103,260 Following 1,251 Audience Education Insights EDUCATION TYPE Insights : - jeffjarvis's followers attend College/University schools more than the average Twitter audience. Audience Social Media Usage SOCIAL MEDIA USE Insights : - jeffjarvis's consumer audience is active on at least 175,601 social profiles and/or blogs. SOCIAL MEMBERSHIPS Insights : - 84% of jeffjarvis's followers have Facebook profiles. - jeffjarvis's has more followers who use Quora than does the typical Twitter user.
  8. 8. 8 jeffjarvis @ jeffjarvis | Dec 22 2007 @BuzzMachine blogger and j-school prof; author of Public Parts, What Would Google Do? Tweets 37,338 Followers 103,260 Following 1,251 Audience Social Media Usage [continued] ONLINE ACTIVITIES Insights : - 27% of jeffjarvis's consumer audience has been identified as a *Geo Location.
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