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PeekAnalytics Social Audience Report @giltcity

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PeekAnalytics Social Audience Report @giltcity Presentation Transcript

  • 1. @giltcity Follower Report Key Metrics: @giltcity | October - 1 - 2012 @giltcity has 8,179 Twitter followers and weve classified the ones we could into Consumer, Business, and Total Followers Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and 8,179 spam accounts, which we do not factor into our audience metrics. Pull is a good measure of how influential @giltcity s audience is, compared to the average Twitter account Social Pull - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is 41x gauged by how well connected @giltcity s followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able togiltcity spread your message far and wide.@ giltcity | Jan 08 2011 Identified Audience Tweets 2,675 Followers 8,179 Following 767 IDENTIFIED AUDIENCE 1
  • 2. Audience Reach Insights Insights : - On average, each of giltcitys followers has 1,936 connections across all social media platforms. Therefore, giltcity can potentially indirectly reach 7,135,018 (3,686 x 1,936) people. AVERAGE NETWORK SIZE Audience Demographicsgiltcity Insights : -*Statistics based on 83%@ giltcity | Jan 08 2011 of giltcitys followers, whose sex we were able to determine. SEX Insights : Tweets 2,675 - 47% giltcitys audience is between 26 - 35. Followers 8,179 - *Statistics based on 15% of giltcitys followers, Following 767 whose age we were able to determine by identifying through social profile or public records data. AGE RANGE 2
  • 3. Audience Demographics [continued] Insights : - Compared to the average giltcitys female followers tend to be more in the 26 - 35 age range. FEMALE FOLLOWERS BY AGE Insights : - Compared to the average giltcitys male followers tendgiltcity to be more in the 26 - 35 age range.@ giltcity | Jan 08 2011 MALE FOLLOWERS BY AGE Audience Geographic Insights Insights : Tweets 2,675 - giltcity has a higher percentage of followers Followers 8,179 from New York, New York than the typical Twitter Following 767 user. TOP 5 CITIES 3
  • 4. Audience Geographic Insights [continued] Insights : - giltcity has a higher percentage of followers from New York than the typical Twitter user. TOP 5 STATES/PROVINCES Insights : - giltcity has a higher percentage of followersgiltcity from USA than the typical Twitter user.@ giltcity | Jan 08 2011 TOP 5 COUNTRIES Tweets 2,675 Followers 8,179 Following 767 4
  • 5. Audience Interests Insights Insights : - Compared to the average audience, giltcitys audiences top three interests are Fashion, Food, and Cooking.giltcity@ giltcity | Jan 08 2011 INTEREST AFFINITY Tweets 2,675 Followers 8,179 Following 767 5
  • 6. Audience Career Insights Insights : - giltcitys consumer audience has a medium level of income compared to the average. INCOME LEVEL Insights : - Compared to the average audience giltcitys top threegiltcity industries are Media, Software, and Fashion.@ giltcity | Jan 08 2011 INDUSTRY Tweets 2,675 Followers 8,179 Following 767 6
  • 7. Audience Education Insights Insights : - giltcitys followers attend College/University schools more than the average Twitter audience. EDUCATION TYPE Audience Social Media Usagegiltcity Insights : - giltcitys consumer@ giltcity | Jan 08 2011 audience is active on at least 12,068 social profiles and/or blogs. SOCIAL MEDIA USE Insights : Tweets 2,675 - 80% of giltcitys followers have Facebook profiles. Followers 8,179 - giltcitys has more followers who use Following 767 Foursquare than does the typical Twitter user. SOCIAL MEMBERSHIPS 7
  • 8. Audience Social Media Usage [continued] Insights : - 26% of giltcitys consumer audience has been identified as a *Geo Location. ONLINE ACTIVITIESgiltcity@ giltcity | Jan 08 2011 Tweets 2,675 Followers 8,179 Following 767 8