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PeekAnalytics Social Audience Report @gastonleg

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    PeekAnalytics Social Audience Report @gastonleg PeekAnalytics Social Audience Report @gastonleg Presentation Transcript

    • @gastonleg Follower Report Key Metrics: @gastonleg | October - 1 - 2012 @gastonleg has 554 Twitter followers and weve classified the ones we could into Consumer, Business, Total Followers and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous 554 and spam accounts, which we do not factor into our audience metrics. Pull is a good measure of how influential @gastonleg s audience is, compared to the average Twitter Social Pull account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this 3x calculation, is gauged by how well connected @gastonleg s followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience,gastonleg and are thus better able to spread your message far and wide.@ gastonleg | Apr 24 2008Worlwide Chief Creative Officer at SapientNitro Identified Audience Tweets 176 Followers 554 Following 82 IDENTIFIED AUDIENCE 1
    • Audience Reach Insights Insights : - On average, each of gastonlegs followers has 1,576 connections across all social media platforms. Therefore, gastonleg can potentially indirectly reach 505,831 (321 x 1,576) people. AVERAGE NETWORK SIZE Audience Demographicsgastonleg Insights : -*Statistics based on 85%@ gastonleg | Apr 24 2008 of gastonlegs followers, whose sex we were able to determine.Worlwide Chief Creative Officer at SapientNitro SEX Insights : Tweets 176 - 43% gastonlegs audience is between 26 - Followers 554 35. - *Statistics based on 18% Following 82 of gastonlegs followers, whose age we were able to determine by identifying through social profile or AGE RANGE public records data. 2
    • Audience Demographics [continued] Insights : - Compared to the average gastonlegs female followers tend to be more in the 46 - 55 age range. FEMALE FOLLOWERS BY AGE Insights : - Compared to the average gastonlegs male followersgastonleg tend to be more in the 36 - 45 age range.@ gastonleg | Apr 24 2008Worlwide Chief Creative Officer at SapientNitro MALE FOLLOWERS BY AGE Audience Geographic Insights Insights : Tweets 176 - gastonleg has a higher percentage of followers Followers 554 from Miami, Florida than the typical Twitter user. Following 82 TOP 5 CITIES 3
    • Audience Geographic Insights [continued] Insights : - gastonleg has a higher percentage of followers from Florida than the typical Twitter user. TOP 5 STATES/PROVINCES Insights : - gastonleg has a higher percentage of followersgastonleg from USA than the typical Twitter user.@ gastonleg | Apr 24 2008Worlwide Chief Creative Officer at SapientNitro TOP 5 COUNTRIES Tweets 176 Followers 554 Following 82 4
    • Audience Interests Insights Insights : - Compared to the average audience, gastonlegs audiences top three interests are Fashion, Business, and Technology.gastonleg@ gastonleg | Apr 24 2008 INTEREST AFFINITYWorlwide Chief Creative Officer at SapientNitro Tweets 176 Followers 554 Following 82 5
    • Audience Career Insights Insights : - gastonlegs consumer audience has a high level of income compared to the average. INCOME LEVEL Insights :gastonleg@ gastonleg | Apr 24 2008Worlwide Chief Creative Officer at SapientNitro INDUSTRY Audience Education Insights Insights : Tweets 176 - gastonlegs followers attend College/University Followers 554 schools more than the average Twitter audience. Following 82 EDUCATION TYPE 6
    • Audience Social Media Usage Insights : - gastonlegs consumer audience is active on at least 1,295 social profiles and/or blogs. SOCIAL MEDIA USE Insights : - 96% of gastonlegs followers have LinkedIngastonleg profiles. - gastonlegs has more@ gastonleg | Apr 24 2008 followers who use Foursquare than does the typical Twitter user.Worlwide Chief Creative Officer at SapientNitro SOCIAL MEMBERSHIPS Insights : - 35% of gastonlegs consumer audience has been identified as a *Geo Tweets 176 Location. Followers 554 Following 82 ONLINE ACTIVITIES 7