PeekAnalytics Social Audience Report for @thesocialpitt

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PeekAnalytics Social Audience Report for @thesocialpitt

  1. 1. Social Follower Report Key Metrics: @TheSocialPitt | Jun - 26 - 2012 Total Followers Total Followers @TheSocialPitt had 542 Twitter followers and weve classified the ones we could into 542 Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull Social Pull Pull is a good measure of how influential @TheSocialPitts audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and soDavid Pittman 16x on. Influence, for the purposes of this calculation, is gauged by how well connected @TheSocialPitt followers are across sixty social sites, compared to the average@TheSocialPitt | Jan 27 2011 consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide.Happily cynical suburban dad. Runner, cancerfighter. BMA Chicago volunteer. IBMer, voice ofIBM ChampionSpeak and @IBMbigdata, but thisis my content. Tweets 1,166 Followers 542 Following 478
  2. 2. Social Audience Composition AUDIENCE BREAKDOWNDavid Pittman@TheSocialPitt | Jan 27 2011Happily cynical suburban dad. Runner, cancerfighter. BMA Chicago volunteer. IBMer, voice ofIBM ChampionSpeak and @IBMbigdata, but this Audience Crossoveris my content. Insights: @TheSocialPitt and @TheSocialPitt-friends share 251 followers. Tweets 1,166 Followers 542 Following 478 Audience Crossover
  3. 3. Audience Reach Insights Insights: » On average, each of @TheSocialPitts followers has 9,173 connections across all social media platforms. Therefore, @TheSocialPitt can potentially indirectly reach 2,788,506 (304 x 9,173) Average people. Network SizeDavid Pittman@TheSocialPitt | Jan 27 2011Happily cynical suburban dad. Runner, cancerfighter. BMA Chicago volunteer. IBMer, voice ofIBM ChampionSpeak and @IBMbigdata, but thisis my content. Insights: » 40% of @TheSocialPitt s consumer audience have 1- 500 connections. Tweets 1,166 Followers 542 Following 478 Network Size Breakdown
  4. 4. Audience Social Insights Insights: » @TheSocialPitts consumer audience is active on at least 725 social profiles and/or blogs. Social Media Use Insights: » 39% of @TheSocialPitts followers have Facebook profiles.David Pittman » @TheSocialPitts has more followers who use@TheSocialPitt | Jan 27 2011 Quora than does the typical Twitter user.Happily cynical suburban dad. Runner, cancerfighter. BMA Chicago volunteer. IBMer, voice ofIBM ChampionSpeak and @IBMbigdata, but thisis my content. Social Memberships Tweets 1,166 Followers 542 Insights: Following 478 » 33% of @TheSocialPitt s consumer audience have been identified as a *Geo Location. Online Activities
  5. 5. Audience Demographics Insights Insights: » *Statistics based on 86% of @TheSocialPitts followers, whose sex we were able to determine GENDERDavid Pittman@TheSocialPitt | Jan 27 2011Happily cynical suburban dad. Runner, cancerfighter. BMA Chicago volunteer. IBMer, voice ofIBM ChampionSpeak and @IBMbigdata, but this Insights:is my content. » 37% @TheSocialPitts audience is between 36 - 45. » *Statistics based on 25% of @TheSocialPitts Tweets 1,166 followers, whose age we were able to determine by Followers 542 identifying through social profile or public records Following 478 AGE RANGE data
  6. 6. Audience Demographics Insights Insights: » Compared to the average @TheSocialPitts female followers tend to be more in the 36 - 45 age range. AGE BY GENDERDavid Pittman FEMALE@TheSocialPitt | Jan 27 2011Happily cynical suburban dad. Runner, cancerfighter. BMA Chicago volunteer. IBMer, voice ofIBM ChampionSpeak and @IBMbigdata, but thisis my content. Insights: » Compared to the average @TheSocialPitts male followers tend to be more in the 46 - 55 age range. Tweets 1,166 Followers 542 Following 478 AGE BY GENDER MALE
  7. 7. Audience Geographic Insights Insights: » @TheSocialPitt has a higher percentage of followers from Chicago, Illinois, USA than the typical Twitter user. TOP 10 CITIESDavid Pittman@TheSocialPitt | Jan 27 2011Happily cynical suburban dad. Runner, cancerfighter. BMA Chicago volunteer. IBMer, voice ofIBM ChampionSpeak and @IBMbigdata, but thisis my content. Insights: » @TheSocialPitt has a higher percentage of followers from Illinois, USA than the typical Twitter user. Tweets 1,166 Followers 542 Following 478 STATES
  8. 8. Audience Geographic Insights Insights: » @TheSocialPitt has a higher percentage of followers from USA than the typical Twitter user. COUNTRYDavid Pittman@TheSocialPitt | Jan 27 2011Happily cynical suburban dad. Runner, cancerfighter. BMA Chicago volunteer. IBMer, voice ofIBM ChampionSpeak and @IBMbigdata, but thisis my content. Tweets 1,166 Followers 542 Following 478
  9. 9. Audience Interests Insights Insights: » Compared to the average audience, @TheSocialPitts audiences top three interests are Technology, Business, and Politics. INTERESTDavid Pittman AFFINITY@TheSocialPitt | Jan 27 2011Happily cynical suburban dad. Runner, cancerfighter. BMA Chicago volunteer. IBMer, voice ofIBM ChampionSpeak and @IBMbigdata, but thisis my content. Tweets 1,166 Followers 542 Audience Education Insights Following 478 Insights: » @TheSocialPitts followers attend College/University schools more than the average Twitter audience. EDUCATION TYPE
  10. 10. Audience Career Insights Insights: » @TheSocialPitts consumer audience has a high level of income compared to the average. INCOME LEVEL Insights: » Compared to the average audience @TheSocialPitts top threeDavid Pittman industries are Software, Media, and Hardware.@TheSocialPitt | Jan 27 2011Happily cynical suburban dad. Runner, cancerfighter. BMA Chicago volunteer. IBMer, voice ofIBM ChampionSpeak and @IBMbigdata, but thisis my content. Tweets 1,166 INDUSTRY Followers 542 Following 478

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