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PeekAnalytics Social Audience Report for @kikolani
 

PeekAnalytics Social Audience Report for @kikolani

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    PeekAnalytics Social Audience Report for @kikolani PeekAnalytics Social Audience Report for @kikolani Presentation Transcript

    • Social Follower Report Key Metrics: @kikolani | Jul - 21 - 2012 Total Followers Total Followers @kikolani had 30,663 Twitter followers and weve classified the ones we could into 30,663 Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull Social Pull Pull is a good measure of how influential @kikolanis audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on.Kristi Hines 1058x Influence, for the purposes of this calculation, is gauged by how well connected @kikolani followers are across sixty social sites, compared to the average consumer.@kikolani | Aug 11 2008 A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide.I am a freelance writer, blogger, and social mediaenthusiast who shares blog marketing tips athttp://kikolani.com and personal tweets@kristihines Tweets 14,928 Followers 30,656 Following 15,460
    • Social Audience Composition AUDIENCE BREAKDOWNKristi Hines@kikolani | Aug 11 2008I am a freelance writer, blogger, and social mediaenthusiast who shares blog marketing tips athttp://kikolani.com and personal tweets Audience Crossover@kristihines Insights: @kikolani and @kikolani-friends share 13 followers. Tweets 14,928 Followers 30,656 Following 15,460 Audience Crossover
    • Audience Reach Insights Insights: » On average, each of @kikolanis followers has 12,364 connections across all social media platforms. Therefore, @kikolani can potentially indirectly reach 180,037,782 (14,561 x 12,364) people. Average Network SizeKristi Hines@kikolani | Aug 11 2008I am a freelance writer, blogger, and social mediaenthusiast who shares blog marketing tips athttp://kikolani.com and personal tweets@kristihines Insights: » 40% of @kikolanis consumer audience have 501 - 5k connections. Tweets 14,928 Followers 30,656 Following 15,460 Network Size Breakdown
    • Audience Social Insights Insights: » @kikolanis consumer audience is active on at least 32,754 social profiles and/or blogs. Social Media Use Insights: » 42% of @kikolanis followers have Facebook profiles.Kristi Hines » @kikolanis has more followers who use Quora@kikolani | Aug 11 2008 than does the typical Twitter user.I am a freelance writer, blogger, and social mediaenthusiast who shares blog marketing tips athttp://kikolani.com and personal tweets@kristihines Social Memberships Tweets 14,928 Followers 30,656 Insights: Following 15,460 » 31% of @kikolanis consumer audience has been identified as a Blogger. Online Activities
    • Audience Demographics Insights Insights: » *Statistics based on 83% of @kikolanis followers, whose sex we were able to determine. GENDERKristi Hines@kikolani | Aug 11 2008I am a freelance writer, blogger, and social mediaenthusiast who shares blog marketing tips athttp://kikolani.com and personal tweets Insights:@kristihines » 32% @kikolanis audience is between 36 - 45. » *Statistics based on 28% of @kikolanis Tweets 14,928 followers, whose age we were able to determine by Followers 30,656 identifying through social profile or public records Following 15,460 AGE RANGE data.
    • Audience Demographics Insights Insights: » Compared to the average @kikolanis female followers tend to be more in the 36 - 45 age range. AGE BY GENDERKristi Hines FEMALE@kikolani | Aug 11 2008I am a freelance writer, blogger, and social mediaenthusiast who shares blog marketing tips athttp://kikolani.com and personal tweets@kristihines Insights: » Compared to the average @kikolanis male followers tend to be more in the 46 - 55 age range. Tweets 14,928 Followers 30,656 Following 15,460 AGE BY GENDER MALE
    • Audience Geographic Insights Insights: » @kikolani has a higher percentage of followers from Phoenix, Arizona, USA than the typical Twitter user. TOP 10 CITIESKristi Hines@kikolani | Aug 11 2008I am a freelance writer, blogger, and social mediaenthusiast who shares blog marketing tips athttp://kikolani.com and personal tweets@kristihines Insights: » @kikolani has a higher percentage of followers from Arizona, USA than the typical Twitter user. Tweets 14,928 Followers 30,656 Following 15,460 STATES
    • Audience Geographic Insights Insights: » @kikolani has a higher percentage of followers from USA than the typical Twitter user. COUNTRYKristi Hines@kikolani | Aug 11 2008I am a freelance writer, blogger, and social mediaenthusiast who shares blog marketing tips athttp://kikolani.com and personal tweets@kristihines Tweets 14,928 Followers 30,656 Following 15,460
    • Audience Interests Insights Insights: » Compared to the average audience, @kikolanis audiences top three interests are Business, Literature, and Politics. INTERESTKristi Hines AFFINITY@kikolani | Aug 11 2008I am a freelance writer, blogger, and social mediaenthusiast who shares blog marketing tips athttp://kikolani.com and personal tweets@kristihines Tweets 14,928 Followers 30,656 Audience Education Insights Following 15,460 Insights: » @kikolanis followers attend Community College schools more than the average Twitter audience. EDUCATION TYPE
    • Audience Career Insights Insights: » @kikolanis consumer audience has a medium level of income compared to the average. INCOME LEVEL Insights: » Compared to the average audience @kikolanis top threeKristi Hines industries are Media, Hospitality, and Public@kikolani | Aug 11 2008 Sector.I am a freelance writer, blogger, and social mediaenthusiast who shares blog marketing tips athttp://kikolani.com and personal tweets@kristihines Tweets 14,928 INDUSTRY Followers 30,656 Following 15,460