PeekAnalytics Social Audience Report for @ibmbigdata

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  • 1. Social Follower Report Key Metrics: @IBMbigdata | Jun - 26 - 2012 Total Followers Total Followers @IBMbigdata had 4,148 Twitter followers and weve classified the ones we could into 4,148 Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull Social Pull Pull is a good measure of how influential @IBMbigdatas audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on.IBM Big Data 17x Influence, for the purposes of this calculation, is gauged by how well connected @IBMbigdata followers are across sixty social sites, compared to the average@IBMbigdata | Mar 16 2011 consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide.Talking about the challenges and approaches tohandling Big Data. Primarily managed by@TheSocialPitt Tweets 2,470 Followers 4,149 Following 763
  • 2. Social Audience Composition AUDIENCE BREAKDOWNIBM Big Data@IBMbigdata | Mar 16 2011Talking about the challenges and approaches tohandling Big Data. Primarily managed by@TheSocialPitt Audience Crossover Insights: @IBMbigdata and @IBMbigdata-friends share 566 followers. Tweets 2,470 Followers 4,149 Following 763 Audience Crossover
  • 3. Audience Reach Insights Insights: » On average, each of @IBMbigdatas followers has 2,024 connections across all social media platforms. Therefore, @IBMbigdata can potentially indirectly reach 3,191,696 (1,577 x 2,024) Average people. Network SizeIBM Big Data@IBMbigdata | Mar 16 2011Talking about the challenges and approaches tohandling Big Data. Primarily managed by@TheSocialPitt Insights: » 67% of @IBMbigdatas consumer audience have 1- 500 connections. Tweets 2,470 Followers 4,149 Following 763 Network Size Breakdown
  • 4. Audience Social Insights Insights: » @IBMbigdatas consumer audience is active on at least 2,267 social profiles and/or blogs. Social Media Use Insights: » 25% of @IBMbigdatas followers have LinkedIn profiles.IBM Big Data » @IBMbigdatas has more followers who use@IBMbigdata | Mar 16 2011 Quora than does the typical Twitter user.Talking about the challenges and approaches tohandling Big Data. Primarily managed by@TheSocialPitt Social Memberships Tweets 2,470 Followers 4,149 Insights: Following 763 » 16% of @IBMbigdatas consumer audience have been identified as a *Geo Location. Online Activities
  • 5. Audience Demographics Insights Insights: » *Statistics based on 78% of @IBMbigdatas followers, whose sex we were able to determine GENDERIBM Big Data@IBMbigdata | Mar 16 2011Talking about the challenges and approaches tohandling Big Data. Primarily managed by@TheSocialPitt Insights: » 32% @IBMbigdatas audience is between 36 - 45. » *Statistics based on 14% of @IBMbigdatas Tweets 2,470 followers, whose age we were able to determine by Followers 4,149 identifying through social profile or public records Following 763 AGE RANGE data
  • 6. Audience Demographics Insights Insights: » Compared to the average @IBMbigdatas female followers tend to be more in the 46 - 55 age range. AGE BY GENDERIBM Big Data FEMALE@IBMbigdata | Mar 16 2011Talking about the challenges and approaches tohandling Big Data. Primarily managed by@TheSocialPitt Insights: » Compared to the average @IBMbigdatas male followers tend to be more in the 46 - 55 age range. Tweets 2,470 Followers 4,149 Following 763 AGE BY GENDER MALE
  • 7. Audience Geographic Insights Insights: » @IBMbigdata has a higher percentage of followers from San Francisco, California, USA than the typical Twitter user. TOP 10 CITIESIBM Big Data@IBMbigdata | Mar 16 2011Talking about the challenges and approaches tohandling Big Data. Primarily managed by@TheSocialPitt Insights: » @IBMbigdata has a higher percentage of followers from Massachusetts, USA than the typical Twitter user. Tweets 2,470 Followers 4,149 Following 763 STATES
  • 8. Audience Geographic Insights Insights: » @IBMbigdata has a higher percentage of followers from USA than the typical Twitter user. COUNTRYIBM Big Data@IBMbigdata | Mar 16 2011Talking about the challenges and approaches tohandling Big Data. Primarily managed by@TheSocialPitt Tweets 2,470 Followers 4,149 Following 763
  • 9. Audience Interests Insights Insights: » Compared to the average audience, @IBMbigdatas audiences top three interests are Technology, Business, and Science. INTERESTIBM Big Data AFFINITY@IBMbigdata | Mar 16 2011Talking about the challenges and approaches tohandling Big Data. Primarily managed by@TheSocialPitt Tweets 2,470 Followers 4,149 Audience Education Insights Following 763 Insights: » @IBMbigdatas followers attend Ivy League schools more than the average Twitter audience. EDUCATION TYPE
  • 10. Audience Career Insights Insights: » @IBMbigdatas consumer audience has a medium level of income compared to the average. INCOME LEVEL Insights: » Compared to the average audience @IBMbigdatas top threeIBM Big Data industries are Software, Education, and Fashion.@IBMbigdata | Mar 16 2011Talking about the challenges and approaches tohandling Big Data. Primarily managed by@TheSocialPitt Tweets 2,470 INDUSTRY Followers 4,149 Following 763