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PeekAnalytics Social Audience Report for @geoffliving
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PeekAnalytics Social Audience Report for @geoffliving

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    PeekAnalytics Social Audience Report for @geoffliving PeekAnalytics Social Audience Report for @geoffliving Presentation Transcript

    • Social Follower Report Key Metrics: @geoffliving | Jun - 16 - 2012 Total Followers Total Followers @geoffliving had 14,432 Twitter followers and weve classified the ones we could into 14,432 Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull Social Pull Pull is a good measure of how influential @geofflivings audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on.Geoff Livingston 267x Influence, for the purposes of this calculation, is gauged by how well connected @geoffliving followers are across sixty social sites, compared to the average@geoffliving | Mar 23 2007 consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide.Marketing Strategist. Co-author, Marketing in theRound. Author, Welcome to the Fifth Estate.Agent for change. Tweets 50,467 Followers 14,443 Following 1,535
    • Social Audience Composition AUDIENCE BREAKDOWNGeoff Livingston@geoffliving | Mar 23 2007Marketing Strategist. Co-author, Marketing in theRound. Author, Welcome to the Fifth Estate.Agent for change. Audience Crossover Insights: @geoffliving and @geoffliving-friends share 1 followers. Tweets 50,467 Followers 14,443 Following 1,535 Audience Crossover
    • Audience Reach Insights Insights: » On average, each of @geofflivings followers has 5,260 connections across all social media platforms. Therefore, @geoffliving can potentially indirectly reach 45,654,459 (8,679 x 5,260) people. Average Network SizeGeoff Livingston@geoffliving | Mar 23 2007Marketing Strategist. Co-author, Marketing in theRound. Author, Welcome to the Fifth Estate.Agent for change. Insights: » 56% of @geofflivings consumer audience have 501 - 5k connections. Tweets 50,467 Followers 14,443 Following 1,535 Network Size Breakdown
    • Audience Social Insights Insights: » @geofflivings consumer audience is active on at least 24,846 social profiles and/or blogs. Social Media Use Insights: » 46% of @geofflivings followers have Facebook profiles.Geoff Livingston » @geofflivings has more followers who use Quora@geoffliving | Mar 23 2007 than does the typical Twitter user.Marketing Strategist. Co-author, Marketing in theRound. Author, Welcome to the Fifth Estate.Agent for change. Social Memberships Tweets 50,467 Followers 14,443 Insights: Following 1,535 » 39% of @geofflivings consumer audience have been identified as a *Geo Location. Online Activities
    • Audience Demographics Insights Insights: » *Statistics based on 87% of @geofflivings followers, whose sex we were able to determine GENDERGeoff Livingston@geoffliving | Mar 23 2007Marketing Strategist. Co-author, Marketing in theRound. Author, Welcome to the Fifth Estate.Agent for change. Insights: » 35% @geofflivings audience is between 36 - 45. » *Statistics based on 32% of @geofflivings Tweets 50,467 followers, whose age we were able to determine by Followers 14,443 identifying through social profile or public records Following 1,535 AGE RANGE data
    • Audience Demographics Insights Insights: » Compared to the average @geofflivings female followers tend to be more in the 36 - 45 age range. AGE BY GENDERGeoff Livingston FEMALE@geoffliving | Mar 23 2007Marketing Strategist. Co-author, Marketing in theRound. Author, Welcome to the Fifth Estate.Agent for change. Insights: » Compared to the average @geofflivings male followers tend to be more in the 46 - 55 age range. Tweets 50,467 Followers 14,443 Following 1,535 AGE BY GENDER MALE
    • Audience Geographic Insights Insights: » @geoffliving has a higher percentage of followers from Washington, District of Columbia, USA than the typical Twitter user. TOP 10 CITIESGeoff Livingston@geoffliving | Mar 23 2007Marketing Strategist. Co-author, Marketing in theRound. Author, Welcome to the Fifth Estate.Agent for change. Insights: » @geoffliving has a higher percentage of followers from District of Columbia, USA than the typical Twitter user. Tweets 50,467 Followers 14,443 Following 1,535 STATES
    • Audience Geographic Insights Insights: » @geoffliving has a higher percentage of followers from USA than the typical Twitter user. COUNTRYGeoff Livingston@geoffliving | Mar 23 2007Marketing Strategist. Co-author, Marketing in theRound. Author, Welcome to the Fifth Estate.Agent for change. Tweets 50,467 Followers 14,443 Following 1,535
    • Audience Interests Insights Insights: » Compared to the average audience, @geofflivings audiences top three interests are Business, Politics, and Food. INTERESTGeoff Livingston AFFINITY@geoffliving | Mar 23 2007Marketing Strategist. Co-author, Marketing in theRound. Author, Welcome to the Fifth Estate.Agent for change. Tweets 50,467 Followers 14,443 Audience Education Insights Following 1,535 Insights: » @geofflivings followers attend Ivy League schools more than the average Twitter audience. EDUCATION TYPE
    • Audience Career Insights Insights: » @geofflivings consumer audience has a high level of income compared to the average. INCOME LEVEL Insights: » Compared to the average audience @geofflivings top threeGeoff Livingston industries are Media, Public Sector, and Software.@geoffliving | Mar 23 2007Marketing Strategist. Co-author, Marketing in theRound. Author, Welcome to the Fifth Estate.Agent for change. Tweets 50,467 INDUSTRY Followers 14,443 Following 1,535