PeekAnalytics Social Audience Report for @b2bspecialist
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PeekAnalytics Social Audience Report for @b2bspecialist

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PeekAnalytics Social Audience Report for @b2bspecialist PeekAnalytics Social Audience Report for @b2bspecialist Presentation Transcript

  • Social Follower Report Key Metrics: @B2Bspecialist | Jul - 31 - 2012 Total Followers Total Followers @B2Bspecialist had 7,898 Twitter followers and weve classified the ones we could 7,898 into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull Pull is a good measure of how influential @B2Bspecialists audience is, compared to Social Pull the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is gauged by how well connectedChris Herbert Of Mi6 187x @B2Bspecialists followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and@B2Bspecialist | Sep 27 2008 are thus better able to spread your message far and wide.Im a #B2B marketer for technology companies.My agency, Mi6, develops content, networks,communities and business for my clients.Cofounder of @SiliconHalton Tweets 10,041 Followers 7,898 Following 6,737
  • Social Audience Composition AUDIENCE BREAKDOWNChris Herbert Of Mi6@B2Bspecialist | Sep 27 2008Im a #B2B marketer for technology companies.My agency, Mi6, develops content, networks,communities and business for my clients. Audience CrossoverCofounder of @SiliconHalton Insights: @B2Bspecialist and @B2Bspecialist-friends share 3 followers. Tweets 10,041 Followers 7,898 Following 6,737 Audience Crossover
  • Audience Reach Insights Insights: » On average, each of B2Bspecialist s followers has 7,600 connections across all social media platforms. Therefore, B2Bspecialist can potentially indirectly reach 31,899,038 (4,197 x 7,600) Average people. Network SizeChris Herbert Of Mi6@B2Bspecialist | Sep 27 2008Im a #B2B marketer for technology companies.My agency, Mi6, develops content, networks,communities and business for my clients.Cofounder of @SiliconHalton Insights: » 50% of B2Bspecialist s consumer audience have 501 - 5k connections. Tweets 10,041 Followers 7,898 Following 6,737 Network Size Breakdown
  • Audience Social Insights Insights: » B2Bspecialist s consumer audience is active on at least 9,659 social profiles and/or blogs. Social Media Use Insights: » 40% of B2Bspecialist s followers have LinkedIn profiles.Chris Herbert Of Mi6 » B2Bspecialist s has more followers who use@B2Bspecialist | Sep 27 2008 Quora than does the typical Twitter user.Im a #B2B marketer for technology companies.My agency, Mi6, develops content, networks,communities and business for my clients.Cofounder of @SiliconHalton Social Memberships Tweets 10,041 Followers 7,898 Insights: Following 6,737 » 29% of B2Bspecialist s consumer audience has been identified as a *Geo Location. Online Activities
  • Audience Demographics Insights Insights: » *Statistics based on 85% of B2Bspecialist s followers, whose sex we were able to determine. GENDERChris Herbert Of Mi6@B2Bspecialist | Sep 27 2008Im a #B2B marketer for technology companies.My agency, Mi6, develops content, networks,communities and business for my clients. Insights:Cofounder of @SiliconHalton » 35% B2Bspecialist s audience is between 36 - 45. » *Statistics based on 25% of B2Bspecialist s Tweets 10,041 followers, whose age we were able to determine by Followers 7,898 identifying through social profile or public records Following 6,737 AGE RANGE data.
  • Audience Demographics Insights Insights: » Compared to the average B2Bspecialist s female followers tend to be more in the 36 - 45 age range. AGE BY GENDERChris Herbert Of Mi6 FEMALE@B2Bspecialist | Sep 27 2008Im a #B2B marketer for technology companies.My agency, Mi6, develops content, networks,communities and business for my clients.Cofounder of @SiliconHalton Insights: » Compared to the average B2Bspecialist s male followers tend to be more in the 46 - 55 age range. Tweets 10,041 Followers 7,898 Following 6,737 AGE BY GENDER MALE
  • Audience Geographic Insights Insights: » B2Bspecialist has a higher percentage of followers from Toronto, Ontario, Canada than the typical Twitter user. TOP 10 CITIESChris Herbert Of Mi6@B2Bspecialist | Sep 27 2008Im a #B2B marketer for technology companies.My agency, Mi6, develops content, networks,communities and business for my clients.Cofounder of @SiliconHalton Insights: » B2Bspecialist has a higher percentage of followers from Massachusetts than the typical Twitter user. Tweets 10,041 Followers 7,898 Following 6,737 STATES
  • Audience Geographic Insights Insights: » B2Bspecialist has a higher percentage of followers from USA than the typical Twitter user. COUNTRYChris Herbert Of Mi6@B2Bspecialist | Sep 27 2008Im a #B2B marketer for technology companies.My agency, Mi6, develops content, networks,communities and business for my clients.Cofounder of @SiliconHalton Tweets 10,041 Followers 7,898 Following 6,737
  • Audience Interests Insights Insights: » Compared to the average audience, B2Bspecialist s audiences top three interests are Business, Technology, and Politics. INTERESTChris Herbert Of Mi6 AFFINITY@B2Bspecialist | Sep 27 2008Im a #B2B marketer for technology companies.My agency, Mi6, develops content, networks,communities and business for my clients.Cofounder of @SiliconHalton Tweets 10,041 Followers 7,898 Audience Education Insights Following 6,737 Insights: » B2Bspecialist s followers attend College/University schools more than the average Twitter audience. EDUCATION TYPE
  • Audience Career Insights Insights: » B2Bspecialist s consumer audience has a high level of income compared to the average. INCOME LEVEL Insights: » Compared to the average audience B2Bspecialist s top threeChris Herbert Of Mi6 industries are Software, Hardware, and@B2Bspecialist | Sep 27 2008 Technology.Im a #B2B marketer for technology companies.My agency, Mi6, develops content, networks,communities and business for my clients.Cofounder of @SiliconHalton Tweets 10,041 INDUSTRY Followers 7,898 Following 6,737