PeekAnalytics social audience report for @ThoughtBurst1 (Andy Pritchard)
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PeekAnalytics social audience report for @ThoughtBurst1 (Andy Pritchard)

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@ThoughtBurst1 has 2,176 total followers and we've mapped the digital footprints of every one of them.

@ThoughtBurst1 has 2,176 total followers and we've mapped the digital footprints of every one of them.

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PeekAnalytics social audience report for @ThoughtBurst1 (Andy Pritchard) PeekAnalytics social audience report for @ThoughtBurst1 (Andy Pritchard) Presentation Transcript

  • Social Audience Report Key Metrics: @ThoughtBurst1 | Mar - 31 - 2012 Total Followers Total Followers @ThoughtBurst1 has 2,176 total followers and weve mapped the digital footprints of 2,176 every one of them. We then segment the audience into Consumers, Businesses, Private, and Unknown (which is a mix of anonymous and spam). Identified Audience Identified Audience Is the percentage of the audience that could be identified as Consumers, Businesses or Private accounts; the higher the ratio the healthier the audience. 1,381 63% Consumers are defined as individuals who are publicly identifiable, determined byAndy Pritchard over 30 factors.@ThoughtBurst1 | Oct 27 2010 Social Pull Social PullPresident & CEO of ThoughtBurst, a strategic Pull is an audience-based metric that measures an audiences transparency, levelconsulting firm specializing in Customer of social participation and their total consumer reach, as compared to the averageexperience, Social media response, Contactcenter assessment, Social CRM 62x social audience. In calculating a Pull score, we value quality above mere quantity and include active and passive audience members. The more transparent, active and connected the audience the larger the social Pull. Social Audience Breakdown Tweets 637 Insights: Followers 2,177 @ThoughtBurst1 has a average consumer ratio Following 2,092 compared to other accounts. AUDIENCE BREAKDOWN
  • Audience Crossover Insights: @ThoughtBurst1 and @ThoughtBurst1-friends share 1 followers. Audience Crossover Audience Reach InsightsAndy Pritchard Insights:@ThoughtBurst1 | Oct 27 2010 On average each of @ThoughtBurst1 fans/followers canPresident & CEO of ThoughtBurst, a strategic potentially reach 126,473consulting firm specializing in Customer peopleexperience, Social media response, Contactcenter assessment, Social CRM Average Network Size Tweets 637 Insights: - 37% of Followers 2,177 @ThoughtBurst1s consumer audience have 501 - 5k connections. Following 2,092 Network Size Breakdown
  • Audience Social Insights Insights: @ThoughtBurst1s 11125 consumer audience is active on atleast 6,250 social profiles and/or blogs. Social Media Use Insights: 421% of @ThoughtBurst1sAndy Pritchard consumer audience has been matched to a@ThoughtBurst1 | Oct 27 2010 Facebook profile. @ThoughtBurst1s consumer audience usesPresident & CEO of ThoughtBurst, a strategic Quora more than theconsulting firm specializing in Customer average.experience, Social media response, Contactcenter assessment, Social CRM Social Memberships Tweets 637 Insights: Followers 2,177 331% of @ThoughtBurst1s Following 2,092 consumer audience have been identified as a Blogger. Online Activities
  • Audience Demographics Insights Insights: @ThoughtBurst1s audience is 73% male and 27% female.Andy Pritchard GENDER@ThoughtBurst1 | Oct 27 2010President & CEO of ThoughtBurst, a strategicconsulting firm specializing in Customerexperience, Social media response, Contact Insights:center assessment, Social CRM 35% of @ThoughtBurst1s audience is between 36 - 45. Tweets 637 Followers 2,177 Following 2,092 AGE RANGE
  • Audience Demographics Insights Insights: Compared to the average, @ThoughtBurst1s female audience is more in the age range of 46 - 55. AGE BY GENDERAndy Pritchard FEMALE@ThoughtBurst1 | Oct 27 2010President & CEO of ThoughtBurst, a strategicconsulting firm specializing in Customerexperience, Social media response, Contactcenter assessment, Social CRM Insights: Compared to the average, @ThoughtBurst1s male audience is more in the age range of 46 - 55. Tweets 637 Followers 2,177 AGE BY GENDER Following 2,092 MALE
  • Audience Geographic Insights Insights: @ThoughtBurst1 has more people from Atlanta, Georgia, USA than average. TOP 10 CITIESAndy Pritchard@ThoughtBurst1 | Oct 27 2010President & CEO of ThoughtBurst, a strategicconsulting firm specializing in Customerexperience, Social media response, Contactcenter assessment, Social CRM Insights: @ThoughtBurst1 has more people from Massachusetts, USA than average. Tweets 637 Followers 2,177 Following 2,092 STATES
  • Audience Geographic Insights Insights: @ThoughtBurst1 has more people from USA than average. COUNTRYAndy Pritchard@ThoughtBurst1 | Oct 27 2010President & CEO of ThoughtBurst, a strategicconsulting firm specializing in Customerexperience, Social media response, Contactcenter assessment, Social CRM Tweets 637 Followers 2,177 Following 2,092
  • Audience Interests Insights Insights: Compared to the averge audience, @ThoughtBurst1s top three interests are Business, Technology, and Literature. INTERESTAndy Pritchard AFFINITY@ThoughtBurst1 | Oct 27 2010President & CEO of ThoughtBurst, a strategicconsulting firm specializing in Customerexperience, Social media response, Contactcenter assessment, Social CRM Tweets 637 Followers 2,177 Audience Education Insights Following 2,092 Insights: @ThoughtBurst1s followers attended state colleges more than average. EDUCATION TYPE
  • Audience Career Insights Insights: @ThoughtBurst1s consumer audience has a high level of income compared to the average. INCOME LEVEL Insights: Compare to average audience @ThoughtBurst1s top three industries are Hardware, Technology,Andy Pritchard and Software.@ThoughtBurst1 | Oct 27 2010President & CEO of ThoughtBurst, a strategicconsulting firm specializing in Customerexperience, Social media response, Contactcenter assessment, Social CRM Tweets 637 INDUSTRY Followers 2,177 Following 2,092