PeekAnalytics social audience report for @abonde

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PeekAnalytics social audience report for @abonde

  1. 1. Social Audience Report Key Metrics: @abonde | Mar - 24 - 2012 Total Followers Total Followers @abonde has 2,017 total followers and weve mapped the digital footprints of every 2,017 one of them. We then segment the audience into Consumers, Businesses, Private, and Unknown (which is a mix of anonymous and spam). Identified Audience Identified Audience Is the percentage of the audience that could be identified as Consumers, Businesses or Private accounts; the higher the ratio the healthier the audience. 1,418 70% Consumers are defined as individuals who are publicly identifiable, determined byAllen Bonde over 30 factors.@abonde | Mar 10 2009 Social Pull Social PullCMO at The Pulse Network and co-founder at Pull is an audience-based metric that measures an audiences transparency, levelOfferpop, proud dad, bass player and digital of social participation and their total consumer reach, as compared to the averagemedia guy; fan of indie rock, craft beer, QPR, carsand travel 34x social audience. In calculating a Pull score, we value quality above mere quantity and include active and passive audience members. The more transparent, active and connected the audience the larger the social Pull. Social Audience Breakdown Tweets 2,210 Insights: Followers 2,030 @abonde has a average consumer ratio compared Following 763 to other accounts. AUDIENCE BREAKDOWN
  2. 2. Audience Crossover Insights: @abonde and @abonde-friends share 615 followers. Audience Crossover Audience Reach InsightsAllen Bonde Insights:@abonde | Mar 10 2009 On average each of @abonde fans/followers can potentially reachCMO at The Pulse Network and co-founder at 13,935 peopleOfferpop, proud dad, bass player and digitalmedia guy; fan of indie rock, craft beer, QPR, carsand travel Average Network Size Tweets 2,210 Insights: - 48% of @abondes Followers 2,030 consumer audience have 501 - 5k connections. Following 763 Network Size Breakdown
  3. 3. Audience Social Insights Insights: @abondes 1185 consumer audience is active on atleast 7,358 social profiles and/or blogs. Social Media Use Insights: 47% of @abondes consumer audience hasAllen Bonde been matched to a Facebook profile.@abonde | Mar 10 2009 @abondes consumer audience uses Quora more than the average.CMO at The Pulse Network and co-founder atOfferpop, proud dad, bass player and digitalmedia guy; fan of indie rock, craft beer, QPR, carsand travel Social Memberships Tweets 2,210 Insights: Followers 2,030 36% of @abondes consumer audience have Following 763 been identified as a Geo Location. Online Activities
  4. 4. Audience Demographics Insights Insights: @abondes audience is 69% male and 31% female.Allen Bonde GENDER@abonde | Mar 10 2009CMO at The Pulse Network and co-founder atOfferpop, proud dad, bass player and digitalmedia guy; fan of indie rock, craft beer, QPR, cars Insights:and travel 40% of @abondes audience is between 36 - 45. Tweets 2,210 Followers 2,030 Following 763 AGE RANGE
  5. 5. Audience Demographics Insights Insights: Compared to the average, @abondes female audience is more in the age range of 36 - 45. AGE BY GENDERAllen Bonde FEMALE@abonde | Mar 10 2009CMO at The Pulse Network and co-founder atOfferpop, proud dad, bass player and digitalmedia guy; fan of indie rock, craft beer, QPR, carsand travel Insights: Compared to the average, @abondes male audience is more in the age range of 46 - 55. Tweets 2,210 Followers 2,030 AGE BY GENDER Following 763 MALE
  6. 6. Audience Geographic Insights Insights: @abonde has more people from Boston, Massachusetts, USA than average. TOP 10 CITIESAllen Bonde@abonde | Mar 10 2009CMO at The Pulse Network and co-founder atOfferpop, proud dad, bass player and digitalmedia guy; fan of indie rock, craft beer, QPR, carsand travel Insights: @abonde has more people from Massachusetts, USA than average. Tweets 2,210 Followers 2,030 Following 763 STATES
  7. 7. Audience Geographic Insights Insights: @abonde has more people from USA than average. COUNTRYAllen Bonde@abonde | Mar 10 2009CMO at The Pulse Network and co-founder atOfferpop, proud dad, bass player and digitalmedia guy; fan of indie rock, craft beer, QPR, carsand travel Tweets 2,210 Followers 2,030 Following 763
  8. 8. Audience Interests Insights Insights: Compared to the averge audience, @abondes top three interests are Business, Technology, and Politics. INTERESTAllen Bonde AFFINITY@abonde | Mar 10 2009CMO at The Pulse Network and co-founder atOfferpop, proud dad, bass player and digitalmedia guy; fan of indie rock, craft beer, QPR, carsand travel Tweets 2,210 Followers 2,030 Audience Education Insights Following 763 Insights: @abondes followers attended Ivy League colleges more than average. EDUCATION TYPE
  9. 9. Audience Career Insights Insights: @abondesconsumer audience has a high level of income compared to the average. INCOME LEVEL Insights: Compare to average audience @abondes top three industries are Hardware, Software, and Technology.Allen Bonde@abonde | Mar 10 2009CMO at The Pulse Network and co-founder atOfferpop, proud dad, bass player and digitalmedia guy; fan of indie rock, craft beer, QPR, carsand travel Tweets 2,210 INDUSTRY Followers 2,030 Following 763

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