PeekAnalytics Social Audience Report @decourcy

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PeekAnalytics Social Audience Report @decourcy

  1. 1. 1 decourcy @ decourcy | Mar 20 2008 CCO & Founder, Socialistic. Tweets 1,237 Followers 2,467 Following 616 @decourcy Follower Report Key Metrics: @decourcy | October - 1 - 2012 Total Followers 2,467 @decourcy has 2,467 Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull 21x Pull is a good measure of how influential @decourcy 's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is gauged by how well connected @decourcy 's followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide. Identified Audience IDENTIFIED AUDIENCE
  2. 2. 2 decourcy @ decourcy | Mar 20 2008 CCO & Founder, Socialistic. Tweets 1,237 Followers 2,467 Following 616 Audience Reach Insights AVERAGE NETWORK SIZE Insights : - On average, each of decourcy's followers has 2,780 connections across all social media platforms. Therefore, decourcy can potentially indirectly reach 3,711,124 (1,335 x 2,780) people. Audience Demographics SEX Insights : -*Statistics based on 84% of decourcy's followers, whose sex we were able to determine. AGE RANGE Insights : - 39% decourcy's audience is between 36 - 45. - *Statistics based on 24% of decourcy's followers, whose age we were able to determine by identifying through social profile or public records data.
  3. 3. 3 decourcy @ decourcy | Mar 20 2008 CCO & Founder, Socialistic. Tweets 1,237 Followers 2,467 Following 616 Audience Demographics [continued] FEMALE FOLLOWERS BY AGE Insights : - Compared to the average decourcy's female followers tend to be more in the 36 - 45 age range. MALE FOLLOWERS BY AGE Insights : - Compared to the average decourcy's male followers tend to be more in the 36 - 45 age range. Audience Geographic Insights TOP 5 CITIES Insights : - decourcy has a higher percentage of followers from New York, New York than the typical Twitter user.
  4. 4. 4 decourcy @ decourcy | Mar 20 2008 CCO & Founder, Socialistic. Tweets 1,237 Followers 2,467 Following 616 Audience Geographic Insights [continued] TOP 5 STATES/PROVINCES Insights : - decourcy has a higher percentage of followers from New York than the typical Twitter user. TOP 5 COUNTRIES Insights : - decourcy has a higher percentage of followers from USA than the typical Twitter user.
  5. 5. 5 decourcy @ decourcy | Mar 20 2008 CCO & Founder, Socialistic. Tweets 1,237 Followers 2,467 Following 616 Audience Interests Insights INTEREST AFFINITY Insights : - Compared to the average audience, decourcy's audience's top three interests are Business, Technology, and Home & Garden.
  6. 6. 6 decourcy @ decourcy | Mar 20 2008 CCO & Founder, Socialistic. Tweets 1,237 Followers 2,467 Following 616 Audience Career Insights INCOME LEVEL Insights : - decourcy's consumer audience has a high level of income compared to the average. INDUSTRY Insights : - Compared to the average audience decourcy's top three industries are Marketing/PR, Entertainment, and Media. Audience Education Insights EDUCATION TYPE Insights : - decourcy's followers attend College/University schools more than the average Twitter audience.
  7. 7. 7 decourcy @ decourcy | Mar 20 2008 CCO & Founder, Socialistic. Tweets 1,237 Followers 2,467 Following 616 Audience Social Media Usage SOCIAL MEDIA USE Insights : - decourcy's consumer audience is active on at least 5,858 social profiles and/or blogs. SOCIAL MEMBERSHIPS Insights : - 96% of decourcy's followers have LinkedIn profiles. - decourcy's has more followers who use Foursquare than does the typical Twitter user. ONLINE ACTIVITIES Insights : - 40% of decourcy's consumer audience has been identified as a *Geo Location.
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