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PeekAnalytics Social Audience Report @callesjoenell

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  • 1. @callesjoenell Follower Report Key Metrics: @callesjoenell | October - 1 - 2012 @callesjoenell has 1,461 Twitter followers and weve classified the ones we could into Consumer, Total Followers Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of 1,461 anonymous and spam accounts, which we do not factor into our audience metrics. Pull is a good measure of how influential @callesjoenell s audience is, compared to the average Twitter Social Pull account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this 7x calculation, is gauged by how well connected @callesjoenell s followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience,callesjoenell and are thus better able to spread your message far and wide.@ callesjoenell | Jul 12 2008Working at BBH in NYC. Identified Audience Tweets 327 Followers 1,461 Following 95 IDENTIFIED AUDIENCE 1
  • 2. Audience Reach Insights Insights : - On average, each of callesjoenells followers has 1,677 connections across all social media platforms. Therefore, callesjoenell can potentially indirectly reach 1,274,710 (760 x 1,677) people. AVERAGE NETWORK SIZE Audience Demographicscallesjoenell Insights : -*Statistics based on 78%@ callesjoenell | Jul 12 2008 of callesjoenells followers, whose sex we were able to determine.Working at BBH in NYC. SEX Insights : Tweets 327 - 48% callesjoenells audience is between 26 - Followers 1,461 35. - *Statistics based on 16% Following 95 of callesjoenells followers, whose age we were able to determine by identifying through social profile or AGE RANGE public records data. 2
  • 3. Audience Demographics [continued] Insights : - Compared to the average callesjoenells female followers tend to be more in the 26 - 35 age range. FEMALE FOLLOWERS BY AGE Insights : - Compared to the average callesjoenells malecallesjoenell followers tend to be more in the 36 - 45 age range.@ callesjoenell | Jul 12 2008Working at BBH in NYC. MALE FOLLOWERS BY AGE Audience Geographic Insights Insights : Tweets 327 - callesjoenell has a higher percentage of followers Followers 1,461 from Stockholm, Stockholms Lan, Sweden Following 95 than the typical Twitter user. TOP 5 CITIES 3
  • 4. Audience Geographic Insights [continued] Insights : - callesjoenell has a higher percentage of followers from New York than the typical Twitter user. TOP 5 STATES/PROVINCES Insights : - callesjoenell has a lower percentage of followerscallesjoenell from USA than the typical Twitter user.@ callesjoenell | Jul 12 2008Working at BBH in NYC. TOP 5 COUNTRIES Tweets 327 Followers 1,461 Following 95 4
  • 5. Audience Interests Insights Insights : - Compared to the average audience, callesjoenells audiences top three interests are Fashion, Art, and Education.callesjoenell@ callesjoenell | Jul 12 2008 INTEREST AFFINITYWorking at BBH in NYC. Tweets 327 Followers 1,461 Following 95 5
  • 6. Audience Career Insights Insights : - callesjoenells consumer audience has a high level of income compared to the average. INCOME LEVEL Insights : - Compared to the average audience callesjoenellscallesjoenell top three industries are Marketing/PR, Fashion, and@ callesjoenell | Jul 12 2008 Food/Beverage.Working at BBH in NYC. INDUSTRY Audience Education Insights Insights : Tweets 327 - callesjoenells followers attend College/University Followers 1,461 schools more than the average Twitter audience. Following 95 EDUCATION TYPE 6
  • 7. Audience Social Media Usage Insights : - callesjoenells consumer audience is active on at least 2,805 social profiles and/or blogs. SOCIAL MEDIA USE Insights : - 82% of callesjoenells followers have Facebookcallesjoenell profiles. - callesjoenells has more@ callesjoenell | Jul 12 2008 followers who use Quora than does the typical Twitter user.Working at BBH in NYC. SOCIAL MEMBERSHIPS Insights : - 31% of callesjoenells consumer audience has been identified as a *Geo Tweets 327 Location. Followers 1,461 Following 95 ONLINE ACTIVITIES 7