1
cadillac
@ cadillac | Aug 17 2009
Official tweets from Cadillac
Tweets 3,230
Followers 37,487
Following 1,099
@cadillac ...
2
cadillac
@ cadillac | Aug 17 2009
Official tweets from Cadillac
Tweets 3,230
Followers 37,487
Following 1,099
Audience R...
3
cadillac
@ cadillac | Aug 17 2009
Official tweets from Cadillac
Tweets 3,230
Followers 37,487
Following 1,099
Audience D...
4
cadillac
@ cadillac | Aug 17 2009
Official tweets from Cadillac
Tweets 3,230
Followers 37,487
Following 1,099
Audience G...
5
cadillac
@ cadillac | Aug 17 2009
Official tweets from Cadillac
Tweets 3,230
Followers 37,487
Following 1,099
Audience I...
6
cadillac
@ cadillac | Aug 17 2009
Official tweets from Cadillac
Tweets 3,230
Followers 37,487
Following 1,099
Audience C...
7
cadillac
@ cadillac | Aug 17 2009
Official tweets from Cadillac
Tweets 3,230
Followers 37,487
Following 1,099
Audience E...
8
cadillac
@ cadillac | Aug 17 2009
Official tweets from Cadillac
Tweets 3,230
Followers 37,487
Following 1,099
Audience S...
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PeekAnalytics Social Audience Report @cadillac

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PeekAnalytics Social Audience Report @cadillac

  1. 1. 1 cadillac @ cadillac | Aug 17 2009 Official tweets from Cadillac Tweets 3,230 Followers 37,487 Following 1,099 @cadillac Follower Report Key Metrics: @cadillac | October - 1 - 2012 Total Followers 37,486 @cadillac has 37,486 Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull 73x Pull is a good measure of how influential @cadillac 's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is gauged by how well connected @cadillac 's followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide. Identified Audience IDENTIFIED AUDIENCE
  2. 2. 2 cadillac @ cadillac | Aug 17 2009 Official tweets from Cadillac Tweets 3,230 Followers 37,487 Following 1,099 Audience Reach Insights AVERAGE NETWORK SIZE Insights : - On average, each of cadillac's followers has 1,364 connections across all social media platforms. Therefore, cadillac can potentially indirectly reach 13,282,896 (9,741 x 1,364) people. Audience Demographics SEX Insights : -*Statistics based on 78% of cadillac's followers, whose sex we were able to determine. AGE RANGE Insights : - 34% cadillac's audience is between 26 - 35. - *Statistics based on 13% of cadillac's followers, whose age we were able to determine by identifying through social profile or public records data.
  3. 3. 3 cadillac @ cadillac | Aug 17 2009 Official tweets from Cadillac Tweets 3,230 Followers 37,487 Following 1,099 Audience Demographics [continued] FEMALE FOLLOWERS BY AGE Insights : - Compared to the average cadillac's female followers tend to be more in the 36 - 45 age range. MALE FOLLOWERS BY AGE Insights : - Compared to the average cadillac's male followers tend to be more in the 46 - 55 age range. Audience Geographic Insights TOP 5 CITIES Insights : - cadillac has a higher percentage of followers from Detroit, Michigan than the typical Twitter user.
  4. 4. 4 cadillac @ cadillac | Aug 17 2009 Official tweets from Cadillac Tweets 3,230 Followers 37,487 Following 1,099 Audience Geographic Insights [continued] TOP 5 STATES/PROVINCES Insights : - cadillac has a higher percentage of followers from Michigan than the typical Twitter user. TOP 5 COUNTRIES Insights : - cadillac has a higher percentage of followers from USA than the typical Twitter user.
  5. 5. 5 cadillac @ cadillac | Aug 17 2009 Official tweets from Cadillac Tweets 3,230 Followers 37,487 Following 1,099 Audience Interests Insights INTEREST AFFINITY Insights : - Compared to the average audience, cadillac's audience's top three interests are Auto, Sport, and Travel.
  6. 6. 6 cadillac @ cadillac | Aug 17 2009 Official tweets from Cadillac Tweets 3,230 Followers 37,487 Following 1,099 Audience Career Insights INCOME LEVEL Insights : - cadillac's consumer audience has a high level of income compared to the average. INDUSTRY Insights : - Compared to the average audience cadillac's top three industries are Auto, Financial, and Marketing/PR.
  7. 7. 7 cadillac @ cadillac | Aug 17 2009 Official tweets from Cadillac Tweets 3,230 Followers 37,487 Following 1,099 Audience Education Insights EDUCATION TYPE Insights : - cadillac's followers attend Community College schools more than the average Twitter audience. Audience Social Media Usage SOCIAL MEDIA USE Insights : - cadillac's consumer audience is active on at least 28,020 social profiles and/or blogs. SOCIAL MEMBERSHIPS Insights : - 76% of cadillac's followers have Facebook profiles. - cadillac's has more followers who use YouTube than does the typical Twitter user.
  8. 8. 8 cadillac @ cadillac | Aug 17 2009 Official tweets from Cadillac Tweets 3,230 Followers 37,487 Following 1,099 Audience Social Media Usage [continued] ONLINE ACTIVITIES Insights : - 12% of cadillac's consumer audience has been identified as a Blogger.

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