PeekAnalytics reports for @edelmandigital
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PeekAnalytics reports for @edelmandigital

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PeekAnalytics Social Audience Reports include the following aggregate level insights: ...

PeekAnalytics Social Audience Reports include the following aggregate level insights:

Audience: See how well connected a person or brand is on the Internet.
Social: Followers' social affiliations, activities, and network size.
Demographics: Statistically relevant age and gender breakdowns.
Geographic: City, state, and country level data.
Career: Industries audience is employed in, along with income breakdowns.
Education: Know what type of schools your audience attended.
Interests: Audience affinities for 25 different categories.

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PeekAnalytics reports for @edelmandigital Presentation Transcript

  • 1. Social Audience Report Key Metrics: @EdelmanDigital | Mar - 29 - 2012 Total Followers Total Followers @EdelmanDigital has 27,157 total followers and weve mapped the digital footprints of 27,157 every one of them. We then segment the audience into Consumers, Businesses, Private, and Unknown (which is a mix of anonymous and spam). Identified Audience Identified Audience Is the percentage of the audience that could be identified as Consumers, Businesses or Private accounts; the higher the ratio the healthier the audience. 18,317 67% Consumers are defined as individuals who are publicly identifiable, determined byEdelman Digital over 30 factors.@EdelmanDigital | May 08 2008 Social Pull Social PullThe digital and social marketing arm of Edelman Pull is an audience-based metric that measures an audiences transparency, levelPR Worldwide. Tweets by Community Manager, of social participation and their total consumer reach, as compared to the averageSuzanne. 73x social audience. In calculating a Pull score, we value quality above mere quantity and include active and passive audience members. The more transparent, active and connected the audience the larger the social Pull. Social Audience Breakdown Tweets 2,248 Insights: Followers 27,167 @EdelmanDigital has a average consumer ratio Following 2,538 compared to other accounts. AUDIENCE BREAKDOWN
  • 2. Audience Crossover Insights: @EdelmanDigital and @EdelmanDigital-friends share 0 followers. Audience Crossover Audience Reach InsightsEdelman Digital Insights:@EdelmanDigital | May 08 2008 On average each of @EdelmanDigital fans/followers canThe digital and social marketing arm of Edelman potentially reach 2,442PR Worldwide. Tweets by Community Manager, peopleSuzanne. Average Network Size Tweets 2,248 Insights: - 53% of Followers 27,167 @EdelmanDigitals consumer audience have 1- 500 connections. Following 2,538 Network Size Breakdown
  • 3. Audience Social Insights Insights: @EdelmanDigitals 14242 consumer audience is active on atleast 61,221 social profiles and/or blogs. Social Media Use Insights: 35% of @EdelmanDigitalsEdelman Digital consumer audience has been matched to a@EdelmanDigital | May 08 2008 Facebook profile. @EdelmanDigitals consumer audience usesThe digital and social marketing arm of Edelman Quora more than thePR Worldwide. Tweets by Community Manager, average.Suzanne. Social Memberships Tweets 2,248 Insights: Followers 27,167 33% of @EdelmanDigitals Following 2,538 consumer audience have been identified as a Geo Location. Online Activities
  • 4. Audience Demographics Insights Insights: @EdelmanDigitals audience is 43% male and 57% female.Edelman Digital GENDER@EdelmanDigital | May 08 2008The digital and social marketing arm of EdelmanPR Worldwide. Tweets by Community Manager,Suzanne. Insights: 40% of @EdelmanDigitals audience is between 26 - 35. Tweets 2,248 Followers 27,167 Following 2,538 AGE RANGE
  • 5. Audience Demographics Insights Insights: Compared to the average, @EdelmanDigitals female audience is more in the age range of 36 - 45. AGE BY GENDEREdelman Digital FEMALE@EdelmanDigital | May 08 2008The digital and social marketing arm of EdelmanPR Worldwide. Tweets by Community Manager,Suzanne. Insights: Compared to the average, @EdelmanDigitals male audience is more in the age range of 36 - 45. Tweets 2,248 Followers 27,167 AGE BY GENDER Following 2,538 MALE
  • 6. Audience Geographic Insights Insights: @EdelmanDigital has more people from Chicago, Illinois, USA than average. TOP 10 CITIESEdelman Digital@EdelmanDigital | May 08 2008The digital and social marketing arm of EdelmanPR Worldwide. Tweets by Community Manager,Suzanne. Insights: @EdelmanDigital has more people from Illinois, USA than average. Tweets 2,248 Followers 27,167 Following 2,538 STATES
  • 7. Audience Geographic Insights Insights: @EdelmanDigital has more people from USA than average. COUNTRYEdelman Digital@EdelmanDigital | May 08 2008The digital and social marketing arm of EdelmanPR Worldwide. Tweets by Community Manager,Suzanne. Tweets 2,248 Followers 27,167 Following 2,538
  • 8. Audience Interests Insights Insights: Compared to the averge audience, @EdelmanDigitals top three interests are Business, Politics, and Food. INTERESTEdelman Digital AFFINITY@EdelmanDigital | May 08 2008The digital and social marketing arm of EdelmanPR Worldwide. Tweets by Community Manager,Suzanne. Tweets 2,248 Followers 27,167 Audience Education Insights Following 2,538 Insights: @EdelmanDigitals followers attended state colleges more than average. EDUCATION TYPE
  • 9. Audience Career Insights Insights: @EdelmanDigitals consumer audience has a high level of income compared to the average. INCOME LEVEL Insights: Compare to average audience @EdelmanDigitals top three industries are Marketing/PR, Media, andEdelman Digital Fashion.@EdelmanDigital | May 08 2008The digital and social marketing arm of EdelmanPR Worldwide. Tweets by Community Manager,Suzanne. Tweets 2,248 INDUSTRY Followers 27,167 Following 2,538