PeekAnalytics social audience reports @infoarbitrage (Roger Ehrenberg)

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@infoarbitrage has 12,719 total followers and we've mapped the digital footprints of every one of them. We then segment the audience into Consumers, Businesses, Private, and Unknown (which is a mix of anonymous and spam).


PeekAnalytics delivers enterprise-class social audience measurement solutions that provide rich consumer insights to marketers. Get powerfully simple social audience metrics from data aggregated from over 60 social sites to better target content, qualify social audiences, engage valuable consumers, and create highly converting social initiatives for your brand.

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PeekAnalytics social audience reports @infoarbitrage (Roger Ehrenberg)

  1. 1. Social Audience Report Key Metrics: @infoarbitrage | Jan - 24 - 2012 Total Followers Total Followers @infoarbitrage has 12,719 total followers and weve mapped the digital footprints of 12,719 every one of them. We then segment the audience into Consumers, Businesses, Private, and Unknown (which is a mix of anonymous and spam). Identified Audience Identified Audience Is the percentage of the audience that could be identified as Consumers, Businesses or Private accounts; the higher the ratio the healthier the audience. 7,581 60% Consumers are defined as individuals who are publicly identifiable, determined byRoger Ehrenberg over 30 factors.@infoarbitrage | Feb 10 2008 Social Pull Social PullBig Data VC at IA Ventures. Data junkie. Quant Pull is an audience-based metric that measures an audiences transparency, leveldude. Baseball coach. of social participation and their total consumer reach, as compared to the average 40x social audience. In calculating a Pull score, we value quality above mere quantity and include active and passive audience members. The more transparent, active and connected the audience the larger the social Pull. Social Audience Breakdown Tweets 10,284 Insights: Followers 14,685 @infoarbitrage has a average consumer ratio Following 259 compared to other accounts. AUDIENCE BREAKDOWN
  2. 2. Audience Crossover Insights: @infoarbitrage and @infoarbitrage-friends share 0 followers. Audience Crossover Audience Reach InsightsRoger Ehrenberg Insights:@infoarbitrage | Feb 10 2008 On average each of @infoarbitrage fans/followers canBig Data VC at IA Ventures. Data junkie. Quant potentially reach 3,208dude. Baseball coach. people Average Network Size Tweets 10,284 Insights: - 50% of Followers 14,685 @infoarbitrages consumer audience have 1- 500 connections. Following 259 Network Size Breakdown
  3. 3. Audience Social Insights Insights: @infoarbitrages 5992 consumer audience is active on atleast 33,007 social profiles and/or blogs. Social Media Use Insights: 42% of @infoarbitrages consumer audience hasRoger Ehrenberg been matched to a Facebook profile.@infoarbitrage | Feb 10 2008 @infoarbitrages consumer audience uses Quora more than theBig Data VC at IA Ventures. Data junkie. Quant average.dude. Baseball coach. Social Memberships Tweets 10,284 Insights: Followers 14,685 35% of @infoarbitrages consumer audience have Following 259 been identified as a Geo Location. Online Activities
  4. 4. Audience Demographics Insights Insights: @infoarbitrages audience is 86% male and 14% female.Roger Ehrenberg GENDER@infoarbitrage | Feb 10 2008Big Data VC at IA Ventures. Data junkie. Quantdude. Baseball coach. Insights: 37% of @infoarbitrages audience is between 26 - 35. Tweets 10,284 Followers 14,685 Following 259 AGE RANGE
  5. 5. Audience Demographics Insights Insights: Compared to the average, @infoarbitrages female audience is more in the age range of 36 - 45. AGE BY GENDERRoger Ehrenberg FEMALE@infoarbitrage | Feb 10 2008Big Data VC at IA Ventures. Data junkie. Quantdude. Baseball coach. Insights: Compared to the average, @infoarbitrages male audience is more in the age range of 46 - 55. Tweets 10,284 Followers 14,685 AGE BY GENDER Following 259 MALE
  6. 6. Audience Geographic Insights Insights: @infoarbitrage has more people from New York, New York, USA than average. TOP 10 CITIESRoger Ehrenberg@infoarbitrage | Feb 10 2008Big Data VC at IA Ventures. Data junkie. Quantdude. Baseball coach. Insights: @infoarbitrage has more people from New York, USA than average. Tweets 10,284 Followers 14,685 Following 259 STATES
  7. 7. Audience Geographic Insights Insights: @infoarbitrage has more people from USA than average. COUNTRYRoger Ehrenberg@infoarbitrage | Feb 10 2008Big Data VC at IA Ventures. Data junkie. Quantdude. Baseball coach. Tweets 10,284 Followers 14,685 Following 259
  8. 8. Audience Interests Insights Insights: Compared to the averge audience, @infoarbitrages top three interests are Technology, Business, and Politics. INTERESTRoger Ehrenberg AFFINITY@infoarbitrage | Feb 10 2008Big Data VC at IA Ventures. Data junkie. Quantdude. Baseball coach. Tweets 10,284 Followers 14,685 Audience Education Insights Following 259 Insights: @infoarbitrages followers attended Ivy League colleges more than average. EDUCATION TYPE
  9. 9. Audience Career Insights Insights: @infoarbitrages consumer audience has a high level of income compared to the average. INCOME LEVEL Insights: Compare to average audience @infoarbitrages top three industries are Internet, Technology, andRoger Ehrenberg Financial.@infoarbitrage | Feb 10 2008Big Data VC at IA Ventures. Data junkie. Quantdude. Baseball coach. Tweets 10,284 INDUSTRY Followers 14,685 Following 259

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