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PeekAnalytics Social Audience Report @peretti
PeekAnalytics Social Audience Report @peretti
PeekAnalytics Social Audience Report @peretti
PeekAnalytics Social Audience Report @peretti
PeekAnalytics Social Audience Report @peretti
PeekAnalytics Social Audience Report @peretti
PeekAnalytics Social Audience Report @peretti
PeekAnalytics Social Audience Report @peretti
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PeekAnalytics Social Audience Report @peretti

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  • 1. 1 peretti @ peretti | Mar 10 2007 Co-Founder: BuzzFeed | Huffington Post | ContagiousMedia.org Tweets 3,510 Followers 19,707 Following 849 @peretti Follower Report Key Metrics: @peretti | September - 29 - 2012 Total Followers 19,707 @peretti has 19,707 Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull 217x Pull is a good measure of how influential @peretti 's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is gauged by how well connected @peretti 's followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide. Identified Audience IDENTIFIED AUDIENCE
  • 2. 2 peretti @ peretti | Mar 10 2007 Co-Founder: BuzzFeed | Huffington Post | ContagiousMedia.org Tweets 3,510 Followers 19,707 Following 849 Audience Reach Insights AVERAGE NETWORK SIZE Insights : - On average, each of peretti's followers has 4,039 connections across all social media platforms. Therefore, peretti can potentially indirectly reach 37,057,826 (9,175 x 4,039) people. Audience Demographics SEX Insights : -*Statistics based on 84% of peretti's followers, whose sex we were able to determine. AGE RANGE Insights : - 44% peretti's audience is between 26 - 35. - *Statistics based on 23% of peretti's followers, whose age we were able to determine by identifying through social profile or public records data.
  • 3. 3 peretti @ peretti | Mar 10 2007 Co-Founder: BuzzFeed | Huffington Post | ContagiousMedia.org Tweets 3,510 Followers 19,707 Following 849 Audience Demographics [continued] FEMALE FOLLOWERS BY AGE Insights : - Compared to the average peretti's female followers tend to be more in the 26 - 35 age range. MALE FOLLOWERS BY AGE Insights : - Compared to the average peretti's male followers tend to be more in the 36 - 45 age range. Audience Geographic Insights TOP 5 CITIES Insights : - peretti has a higher percentage of followers from Brooklyn, New York than the typical Twitter user.
  • 4. 4 peretti @ peretti | Mar 10 2007 Co-Founder: BuzzFeed | Huffington Post | ContagiousMedia.org Tweets 3,510 Followers 19,707 Following 849 Audience Geographic Insights [continued] TOP 5 STATES/PROVINCES Insights : - peretti has a higher percentage of followers from New York than the typical Twitter user. TOP 5 COUNTRIES Insights : - peretti has a higher percentage of followers from USA than the typical Twitter user.
  • 5. 5 peretti @ peretti | Mar 10 2007 Co-Founder: BuzzFeed | Huffington Post | ContagiousMedia.org Tweets 3,510 Followers 19,707 Following 849 Audience Interests Insights INTEREST AFFINITY Insights : - Compared to the average audience, peretti's audience's top three interests are Politics, Food, and Business.
  • 6. 6 peretti @ peretti | Mar 10 2007 Co-Founder: BuzzFeed | Huffington Post | ContagiousMedia.org Tweets 3,510 Followers 19,707 Following 849 Audience Career Insights INCOME LEVEL Insights : - peretti's consumer audience has a high level of income compared to the average. INDUSTRY Insights : - Compared to the average audience peretti's top three industries are Internet, Media, and Technology.
  • 7. 7 peretti @ peretti | Mar 10 2007 Co-Founder: BuzzFeed | Huffington Post | ContagiousMedia.org Tweets 3,510 Followers 19,707 Following 849 Audience Education Insights EDUCATION TYPE Insights : - peretti's followers attend Ivy League schools more than the average Twitter audience. Audience Social Media Usage SOCIAL MEDIA USE Insights : - peretti's consumer audience is active on at least 35,820 social profiles and/or blogs. SOCIAL MEMBERSHIPS Insights : - 84% of peretti's followers have Facebook profiles. - peretti's has more followers who use Quora than does the typical Twitter user.
  • 8. 8 peretti @ peretti | Mar 10 2007 Co-Founder: BuzzFeed | Huffington Post | ContagiousMedia.org Tweets 3,510 Followers 19,707 Following 849 Audience Social Media Usage [continued] ONLINE ACTIVITIES Insights : - 32% of peretti's consumer audience has been identified as a *Geo Location.

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