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PeekAnalytics Social Audience Report @peretti

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    PeekAnalytics Social Audience Report @peretti PeekAnalytics Social Audience Report @peretti Presentation Transcript

    • @peretti Follower Report Key Metrics: @peretti | September - 29 - 2012 @peretti has 19,707 Twitter followers and weve classified the ones we could into Consumer, Business, Total Followers and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous 19,707 and spam accounts, which we do not factor into our audience metrics. Pull is a good measure of how influential @peretti s audience is, compared to the average Twitter account Social Pull - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is 217x gauged by how well connected @peretti s followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able toperetti spread your message far and wide.@ peretti | Mar 10 2007Co-Founder: BuzzFeed | Huffington Post |ContagiousMedia.org Identified Audience Tweets 3,510 Followers 19,707 Following 849 IDENTIFIED AUDIENCE 1
    • Audience Reach Insights Insights : - On average, each of perettis followers has 4,039 connections across all social media platforms. Therefore, peretti can potentially indirectly reach 37,057,826 (9,175 x 4,039) people. AVERAGE NETWORK SIZE Audience Demographicsperetti Insights : -*Statistics based on 84%@ peretti | Mar 10 2007 of perettis followers, whose sex we were able to determine.Co-Founder: BuzzFeed | Huffington Post |ContagiousMedia.org SEX Insights : Tweets 3,510 - 44% perettis audience is between 26 - 35. Followers 19,707 - *Statistics based on 23% of perettis followers, Following 849 whose age we were able to determine by identifying through social profile or public records data. AGE RANGE 2
    • Audience Demographics [continued] Insights : - Compared to the average perettis female followers tend to be more in the 26 - 35 age range. FEMALE FOLLOWERS BY AGE Insights : - Compared to the average perettis male followers tendperetti to be more in the 36 - 45 age range.@ peretti | Mar 10 2007Co-Founder: BuzzFeed | Huffington Post |ContagiousMedia.org MALE FOLLOWERS BY AGE Audience Geographic Insights Insights : Tweets 3,510 - peretti has a higher percentage of followers Followers 19,707 from Brooklyn, New York than the typical Twitter Following 849 user. TOP 5 CITIES 3
    • Audience Geographic Insights [continued] Insights : - peretti has a higher percentage of followers from New York than the typical Twitter user. TOP 5 STATES/PROVINCES Insights : - peretti has a higher percentage of followersperetti from USA than the typical Twitter user.@ peretti | Mar 10 2007Co-Founder: BuzzFeed | Huffington Post |ContagiousMedia.org TOP 5 COUNTRIES Tweets 3,510 Followers 19,707 Following 849 4
    • Audience Interests Insights Insights : - Compared to the average audience, perettis audiences top three interests are Politics, Food, and Business.peretti@ peretti | Mar 10 2007 INTEREST AFFINITYCo-Founder: BuzzFeed | Huffington Post |ContagiousMedia.org Tweets 3,510 Followers 19,707 Following 849 5
    • Audience Career Insights Insights : - perettis consumer audience has a high level of income compared to the average. INCOME LEVEL Insights : - Compared to the average audience perettis top threeperetti industries are Internet, Media, and Technology.@ peretti | Mar 10 2007Co-Founder: BuzzFeed | Huffington Post |ContagiousMedia.org Tweets 3,510 INDUSTRY Followers 19,707 Following 849 6
    • Audience Education Insights Insights : - perettis followers attend Ivy League schools more than the average Twitter audience. EDUCATION TYPE Audience Social Media Usageperetti Insights : - perettis consumer@ peretti | Mar 10 2007 audience is active on at least 35,820 social profiles and/or blogs.Co-Founder: BuzzFeed | Huffington Post |ContagiousMedia.org SOCIAL MEDIA USE Insights : Tweets 3,510 - 84% of perettis followers have Facebook profiles. Followers 19,707 - perettis has more followers who use Quora Following 849 than does the typical Twitter user. SOCIAL MEMBERSHIPS 7
    • Audience Social Media Usage [continued] Insights : - 32% of perettis consumer audience has been identified as a *Geo Location. ONLINE ACTIVITIESperetti@ peretti | Mar 10 2007Co-Founder: BuzzFeed | Huffington Post |ContagiousMedia.org Tweets 3,510 Followers 19,707 Following 849 8