#Ces hashtag jan 7 10
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#Ces hashtag jan 7 10 Presentation Transcript

  • 1. #ces-aggregate Audience Report Key Metrics: #ces-aggregate | January - 10 - 2013 #ces-aggregate had 109,722 Twitter shares during the report period. PeekAnalytics identifies and maps Total Audience the digitalfootprints behind the source profile of each mention; then segments the audience into Consumer, 109,722 Business and Private. Some consumers share your content multiple times. This number represents the actual number of unique Unique Audience people who shared this content. Consumers are counted once, no matter how many times they share yourReport Style: Share Report 60,276 55% content.Report Name: #ces-aggregateReport Date: Impressions counts the number of potential impression that the identified audience can create. This content Impressions was shared by consumers who have a combined total of 63.5M social connections across their social 63.5M graphs. 1
  • 2. Identified Audience IDENTIFIEDReport Style: Share Report AUDIENCEReport Name: #ces-aggregateReport Date: Audience Demographics Insights : -*Statistics based on 82% of #ces-aggregates followers, whose sex we were able to determine. SEX 2
  • 3. Audience Demographics [continued] Insights : - 38% #ces-aggregates audience is between 26 - 35. - *Statistics based on 19% of #ces-aggregates followers, whose age we were able to determine by identifying through social AGE RANGE profile or public records data. Insights :Report Style: Share Report - Compared to the average #ces-aggregates femaleReport Name: #ces-aggregate followers tend to be more in the 36 - 45 age range.Report Date: FEMALE FOLLOWERS BY AGE Insights : - Compared to the average #ces-aggregates male followers tend to be more in the 36 - 45 age range. MALE FOLLOWERS BY AGE 3
  • 4. Audience Geographic Insights Insights : - #ces-aggregate has a higher percentage of followers from Las Vegas, Nevada than the typical Twitter user. TOP CITIES Insights :Report Style: Share Report - #ces-aggregate has a higher percentage ofReport Name: #ces-aggregate followers from Nevada than the typical Twitter user.Report Date: TOP STATES/PROVINCES Insights : - #ces-aggregate has a higher percentage of followers from USA than the typical Twitter user. TOP COUNTRIES 4