2011 asrl navy_open_event_report
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2011 asrl navy_open_event_report Presentation Transcript

  • 1. AUSTRALIAN SURF ROWERS LEAGUE
    2011 EVENT REPORT
  • 2. A PARTNERSHIP WITH
    MUTUAL VALUES
    The Australian Surf Rowers League has just completed a proud 2 year partnership with the Royal Australian Navy which has been embraced by the surf lifesaving community all around Australia and together we look forward to continued relationships for many years to come.
    The sport of surf rowing requires effective team work and a high level of fitness, two
    attributes of the Royal Australian Navy. Our sport is an ideal means to promote the
    healthy ideals of the Royal Australian Navy
    The Australian Surf Rowers League and its members provide an important community
    service by conducting Surf Lifesaving duties, beach patrols on many Australian beaches.
    The partnership alliance aims to increase public understanding of Navy and the
    importance of the Navy values.
    Honour, Honesty, Courage, Integrity and Loyalty.
  • 3. SUMMER 2010 – 2011 NAVY
    ON BEACH AND AT SEA
    In the Summer of 2010 -2011 The Navy National Premiership Leaguehas given the Australian Surf Rowers League the opportunity to showcase the sport of surf boat racing around the nation, every state activated their own Navy Premiership Series events with valued media support by the Navy. … it all culminated in February at the 2011 Navy Australian Open Surf Boat Championship in Wollongong NSW
    In the summer of 2010 -2011 the Navy Premiership League was staged across 22 event days at beach venues around Australia covering all states (QLD / NSW / VIC/ TAS /SA / WA).
    All beach event venues were branded Navy to maximise strong recognition with additional support locations promoting Defence Recruitment displays.
    Nationally over 550 crews participated (2750 competitors) from around the coastline of Australia donning their Navy branded singlet's.
  • 4. NAVY LAUNCH – NOBBY’S BEACH
    NEWCASTLE NSW
    The State of New South Wales was chosen as the official launch of the 2010-2011 Navy Australian Surf Rowers League Premiership Season.
    Commanding Officer of HMAS Newcastle, Commander Anthony Campbell and President of the ASRL, Bert Hunt launched the season and dual partnership. A Navy AS 350BA Squirrel helicopter from 723 Squadron conducted a flyover at the launch.
    Commander Anthony Campbell said.. The Australian Surf Rowers League and Navy have many similarities, both rely on young, fit, healthy Australians in boats doing a community service. As in surf rowing, teamwork is very important to how the Navy operates. You can’t row a surf boat on your own nor sail a ship.
    “This sport is an ideal means to promote the ideals of the Royal Australian Navy,” Commander Anthony Campbell said ..
    “Navy is proud to be naming rights sponsor of this iconic Australian
    sport. In surf rowing and in the Royal Australian Navy, teamwork and fitness are very important.
  • 5. SPONSORSHIP OBJECTIVES - NAVY
    • To provide a viable National Sponsorship program aimed at attracting lifesaving members and supporters to the Navy The Team Works - brand.
    • 6. To provide Navy The Team Works with a strong national brand association with a sport that depicts a social beach / surf / healthy lifestyle environment – male and female prime demographics 18 – 34.
    • 7. To provide positive grass-roots brand exposure for Navy The Team Works at local community level.
    • 8. To provide a direct opportunity for Navy The Team Works to promote and market their “Recruitment” brand association through the surf lifesaving network.
    • 9. To provide an official Navy / ASRL Facebook promotion as an extension to our community engagement programs.
  • SURF ROWERS DEMOGRAPHIC
    The largest participating surf sport in surf lifesaving is Surf Boat racing, a wonderful sporting spectacle that enjoys a high profile summer image, a true Aussie icon.
    The sport attracts both young adult male and female competitors in all States around Australia and is enjoying a strong resurgence in all surf clubs.
    Surf Boat Rowers Age Demographic:
    Male 18 – 44 (prime 21- 34)
    Female 18 – 34 (prime 20 – 29)
    Facebook Community
  • 10. OUR PEOPLE ON BEACH
  • 11. NAVY ACTIVATION
    BEACH VENUES & DATES 2010 -2011
  • 12. NAVY TEAM AT WORK
    COMMUNITY ENGAGED
  • 13. www.asrl.com.au
    General web site stats:
     
    The ASRL web site was necessarily moved to a new private server environment (due to increased resource requirements) in late-February, 2011.  The only full month of stats available at this stage are for March, 2011.
     
    Annual Unique visitors would be approximately : 127,692
     
    The Navy-ASRL Facebook module on the home page also features on various other relevant pages throughout the web site.  It is “live feed” from Facebook, designed to be a permanent feature and automatically updated as the Facebook site is updated
  • 14. SURF ROWERS GRAND FINAL - 2011
  • 15. EXECUTIVE SUMMARY & CAMPAIGN VALUE
    Now the world’s largest stand alone surf boat event.
    The Australian Surf Rowers League with the support of Events NSW seeks to optimise a partnership opportunity whereby “The Australian Open” remains the biggest and best “Surf Boat Event” in the world, with an annual increase in competitor numbers (male and female)
    The Navy -Australian Open Results Snap Shot:
     
    The Navy ASRL is now attracting over 2200 competitors and growing in numbers each year, with
    In 2011 The Australian Open achieved over 3500 visitors inter-state & intra-state, offering 10629 bed nights (Events NSW survey analysis available on request )
    In 2011 the media monitors overview for this event was a total of 237 reports equating to $247,369 advertising equivalent value. (report available on request)
    Television $6,000
    Radio $36,000
    Press $186,000
    Internet $19,000
     
     
     
    Economic Impact to the Region (Wollongong): nearly $1.7M (includes the impact of both interstate visitors, and visitors from NSW who live outside the Wollongong region)
    Facebook Navy Prize – New Surf Boat giveaway
    six week promotion February 8 – March 22nd 2011
    2,682 fans
  • 16. WOLLONGONG CITY BEACH
    OFFICIAL VENUE - 2011
    314 SURF BOAT CREWS ENTERED
  • 17. NAVY OPEN EVENT OVERVIEW
     
    The Navy Australian Surf Rowers League (ASRL) series culminated in an action packed weekend for the 2011 Navy Australian Open – Surf Rowers Championship from Friday 4 to Sunday 6 February.
     
    Over 300 crews from 100 Surf Life Saving Clubs across Australia gathered in Wollongong to battle it out for medals in the Open Men’s, Open Women’s, Reserves, Under 23 Men, Under 23 Women, Under 19 and Masters divisions.
     
    The event kicked off Friday with Masters division, Reserves and Under 23 Men providing good racing all day in hot weather almost perfect for surf boat racing – a one metre swell with a tricky shore break on the way out and good runs on the way back in
     
    A highlight was the Navy Interstate Surf Boat Challenge, held in the “twilight” late Friday which was won convincingly by NSW with an upset for second by WA beating the strong QLD contingent
     
    Saturday continued with the hot weather and a 1.5 metre swell. A 25 knot north westerly wind meant a fast run out but hard work into a head wind on the return leg to the beach. The competition picked up when the Open divisions took to the water along with the Under 23 Women and Under 19s.
     
    To celebrate 100 years of surf lifesaving in New Zealand, the Women’s Surf Rowers Challenge “Battle of the Ditch” was held. Mooloolaba from Queensland were pitted against Mt Maunganui and the Australians won by two boat lengths in a hard fought race for international honours.
     
    Sunday continued with the hot conditions. A two metre swell picked up overnight making the morning extremely tough on all competitors and making the sweeps earn their money.
     
    Around 1pm was a southerly change which brought 45 to 50 knot winds and squally conditions which really tested all crews with some coming unstuck. In these testing conditions the medals for all divisions were decided. Fittingly the best crews prevailed after a genuine test of their abilities in hard fought races.
     
  • 18. RESULTS AND SUPPORT EVENTS
    “2011 Navy Australian Open”
    The inaugural Trans Tasman Women’s Surf Rowers Challenge “Battle Of The Ditch” between Australia & New Zealand was won by the reigning Australian Title holders Mooloolaba against NZ crew Mt Maunganui by two boat lengths.
    The “Battle Of The Ditch” was raced to celebrate one hundred years of Surf Life Saving in New Zealand.
    “Battle Of The Ditch”
    Open Men
     
    First Bilgola Gold, NSW
    Second Austinmer Blue, NSW
    Third Batemans Bay, NSW
    Open Women
    First Avoca , NSW
    Second Mooloolaba QLD
    Third Fairhaven VIC
    Reserve
    First Austinmer Blue, NSW
    Second Bilgola Gold, NSW
    Third Palm Beach NSW
    Under 23 Men
    First Bateman’s Bay , NSW
    Second Queenscliff , NSW
    Third Kurrawa , QLD
    Under 23 Women
    First Mac Masters Beach NSW
    Second Sth Curl Curl , NSW
    Third Nth Cottesloe , WA
     
    Under 19 Men 
    First Currumbin QLD
    Second Sth Curl Curl NSW
    Third Alexandra Headlands QLD
     
    “Navy Interstate Surf Boat Challenge”
    A highlight was the Navy Interstate Surf Boat Challenge, held in the “twilight” late Friday which was won convincingly by NSW with an upset for second by WA beating the strong QLD contingent
  • 19. Media overview – valued at $247,369
  • 20. BATTLE OF THE BOATS AT SEA
  • 21. 2011 Golden blade awards
    Major prize
    NAVY is the naming rights sponsor of the 2010-11 Australian Surf Rowers League Series. As part of this sponsorship NAVY offered an ASRL club the opportunity to win a brand new fully equipped $28,000 surf boat and trailer. Club supporters downloaded the ASRL Navy Facebook application, answered a Navy quiz and were automatically entered. For every quiz question that is answered correctly, 1 point is allocated to their ASRL club and at the end of the season, the club with the most points will win the Navy branded surfboat for their club .
     
    What a great result for a small NSW Country Surf Club!  Gerringong SLSC was announced as the winner of the Navy-ASRL Facebook Surfboat Giveaway promotion at the Golden Blade Awards at Jupiters Casino, Gold Coast .
  • 22. 2011 Navy Australian OpeN
    Event Partners