“Disruptive technologies bring to market a very different value proposition than had been available previously.Disruptors offer features new customersvalue and “are typically cheaper, simpler, smaller [or] more convenient to use.” Clayton ChristensenBest-selling Author, Innovation Guru.
SRA/ Ericsson MTA : 1956 Motorola Dynatac 8000X : 1983 Nokia Mobira Talkman : 1984 Motorola MicroTAC : 1989 Motorola 2900 Bag Phone : 1994 Motorola StarTAC : 1996 Nokia 9000i Communicator : 1997 Nokia 8810 : 1998 Nokia 7110 : 1999 RIM BlackBerry 5810 : 2002 Sanyo SCP 5310 : 2002 T-Mobile Sidekick (Danger Hiptop) : 2002 Motorola Razr V3 : 2004 Apple iPhone : 2007Source: PC World, 5 Oct 2005
“Disruptive technologies bring to market a very different value proposition than had been available previously. Disruptors offer features that new customers value and “are typically cheaper, simpler, smaller [or] more convenient to use.”
Performance measure (e.g., speed) plotted on a linear scale follows the shape of an S over time, ultimately reaching a limit determined by some fundamental physical constraint associated with the underlying technology, such as a basic law of physics. At this point, the technology is mature with no potential for further improvement.
Market Breakthrough Incremental c Innovation b d Benefits per Dollar Radical Innovation Existing Technology (T1) New Technology (T2) a Technological Breakthrough TimeIncumbents in a particular product generation are so enamoured by their success or so hampered by their bureaucracy that they fail to introduce the next generation of radically new products.
New discontinuous technology introduction (S-curve)Often from company not selling current generationIntroduction performance typically underperformsincumbentIncumbents often underestimate viability of newdevelopmentsNew entrants experiment with versions of technologyMarket coalesces around a Dominant DesignNew technology reaches its own inflection pointPerformance capability overtakes incumbenttechnologyExisting technology becomes obsoleteCreative Destruction: Creates new leaders & newlosers
New Knowledge and Technological ChangeRegulatory ChangeSocial Turmoil and Civic FailureChanging TastesThe Quest for Convenient SolutionsUnder the Radar!
Crowd Accelerated Innovation Chris AndersonHow web videos allowed groups all around the globe to share ideas in ways that spurred creativity Increasing in power as more and more people go online and as more of the web is dominated by video contentThe fields of dance and extreme sports have seen web videos act as a crucial means of evaluating and inspiring communities of performers