Google Analytics - Features, Benefits & Advantages - for Beginners

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Discover how you can benefit from Google Analytics. Learn the advantages & benefits it has to offer your website. Google Analytics is a powerful web analytics software that gives insightful information about your website and can help you take business decisions surrounding it.

Head on to http://MELTPress.com for more resources and how-to articles on Google Analytics.

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Google Analytics - Features, Benefits & Advantages - for Beginners

  1. 1. GOOGLE ANALYTICS ADVANTAGES.
  2. 2. 55% of the 10,000 Most Popular sites use Google Analytics Source: http://techcrunch.com/2012/04/12/google-analytics-officially-at-10m/
  3. 3. Easy to integrate with your website Why Google Analytics is Popular? 1 2 3 4 Easy to read reports Numerous benefits & advantages This deck discusses some of them
  4. 4. • Uncover channels that trigger visitors to your website • Visits from search engines (just like Google, Bing or Yahoo – Search traffic) • Visits that come from other websites (Referral traffic) • Users directly typing in your website URL in their browsers (Direct traffic) • Visits from affiliates, ads etc., (Campaigns) VISITOR SOURCES Learn more about various traffic Types & Sources; Click here
  5. 5. • Discover a broad range of visitor activity in your website that are easy to understand and act upon • Some of the metrics include: • Pageviews • Time spent on site • Entry and Exit paths • Bounce rate VISITOR ACTIVITY Learn Basic Google Analytics Reports & Metrics; Click here
  6. 6. • Uncover geographies at city level, from where your website receive visitors – be it New York, Coimbatore or Sydney • Check if you reach the ‘right’ audience and ‘right’ geography VISITOR LOCATION
  7. 7. • Measure macro events that contribute to your business • Examples: • Measuring the number of brochure downloads • Tracking the number of contact form submissions • Defining and Measure goals is SUPER-IMPORTANT for B2B websites TRACK YOUR WEBSITE GOALS
  8. 8. • Measure the sales you receive from your website • You will be able to track the following details that are highly important for your business: • Sources that trigger ‘converting’ visits • Number of conversions (transactions) • Average Order Value • Products that sell MEASURE SALES
  9. 9. • Identify LIVE, real-time numbers through Google Analytics: • Number of visitors • Visitor locations • Sources of visits • Pages they are in NOW • Have some fun REAL-TIME METRICS
  10. 10. • Decide if you want to create a dedicated mobile app with some help from Google Analytics • Learn Number of Visitors from Mobile, Device they use and the Mobile Platform (Android, iOS etc.,) MOBILE VISITS
  11. 11. • Standard reports in Google Analytics are adequate for a typical SMB website • Advanced reports can be configured which will allow you to see needles in hay stack. • Google Analytics is highly configurable CUSTOM REPORTS
  12. 12. • No further explanation  . FREE OF COST
  13. 13. Submit your Digital Marketing Articles Promote your digital marketing Skills & Services Send your articles, company details & Case studies http://meltpress.com/submit-articles/
  14. 14. BY PRADEEP GOVINDARAJU. @pradeepg

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