Direct Marketing via email, or Email Marketing, can be a powerful and profitable channel for any business.According to the Direct Marketing Association, every single dollar spent on Email Marketing canreturn more than $43.The foundation of any successful Email Marketing campaign is a viable contact list.A viable list continuesto grow and, equally as important, is composed of contacts that are interested in your brand, business orservice.There is little benefit to be gained from filling your contact list with recipients who have shown no interestin your business.Tactics such as buying lists of email addresses from third parties—a practice prohibited bymost email senders, includingTalk Fusion—do far more harm than good.They increase spam complaints,reduce deliverability and can even cause you to be blacklisted.The bottom line regarding email lists is this:A list of recipients that have confirmed their desire to receiveyour email is better, safer and more productive for Internet Service Providers (ISPs), for reputablesenders likeTalk Fusion, for your customers, and for you.Verification protocols like Double Opt-Inare designed to help keep your lists “clean” and deliverability high. WHAT IS DOUBLE OPT-IN EMAIL VERIFICATION?It may sound complicated, but Double Opt-In is really justa way for your recipients to confirm that they wish to receiveyour email. By verifying a contact’s desire to receive yourcorrespondence, Double Opt-In (also called“Confirmed Opt-In”) not only reduces spamcomplaints and the number of “dead” emailaddresses in your contact lists, but also enhancesyour reputation and credibility by letting yourrecipients know you care about their privacy,security and preferences.Double Opt-In is considered anindustry-standard “Best Practice” forbuilding clean contact lists. It is usedby retailers, financial institutions,email senders and marketers, andmany others, and is the best wayto keep your lists clean and enjoyoptimum deliverability.2
HOW DOES IT WORK?The way Double Opt-In Email Verification works is very straightforward:Whenever someone joinsyour mailing list, they are sent an email asking them to confirm, by clicking a link, that they wish to receiveyour correspondence.Here is an example of the kind of verification email automatically generated by a Double Opt-In system:When they click the link, they are taken to a pop-up website thanking them for their confirmation, and addedto your list as a “verified” recipient. If they do not confirm their desire to receive your email, a Double Opt-In system will not allow you to send them email.They will either be purged from your list, or remain in yourcontacts, but designated as “pending” or “unverified.”It’s that simple! Double Opt-In does all the verification work, automatically protecting you and your emailsender while giving your contacts confidence.3
4DOUBLE OPT-IN & TALK FUSIONTalk Fusion uses Double Opt-In Email Verification for a number of reasons: • It helps keep Customer and Associate Spam Complaint Rates low • It helpsTalk Fusion maintain maximum deliverability of Video Email and Video Newsletters • It helps maintain Talk Fusion’s worldwide reputation as a trusted “whitelisted” safe sender • It is favorably viewed by Internet Service Providers (ISPs) worldwide • It lets your own customers and contacts know that you are anti-spam • It reduces “dead” email addresses taking up space in your contact listsWhat’s more,Talk Fusion’s own Double Opt-In systemhas been designed to integrate seamlessly with the TalkFusion Video Communication Products, and tooffer a more personalized connection between you and yourcontacts.For instance, Talk Fusion’s E-Subscription 2.0 web sign-upforms can be attached to a Video Email Auto Respondercampaign that engages new contacts usingTalk FusionVideoEmail anytime, around the clock; when a website visitor fillsout your form and confirms their subscription by clicking thelink in the automatically generated confirmation email, theVideo Email Auto Responder campaign immediately begins,following up with the new contact at a frequency and intervalyou decide.Talk Fusion Double Opt-In also allows you tocustomize the message in your confirmation email.You caneven send a uniquely tailored confirmation request in anylanguage!Each time you add a single contact or import a new list intoyour Address Book, or send a Video Email or Video Newsletter to a recipient not already inyour Address Book, Talk Fusion Double Opt-In automatically sends your confirmationemail, and adds the contact to your Address Book. Until the recipient verifies their desire tobe added to your list, the contact’s status is displayed as “Confirmation Pending” in your Contact Manager;this will change to “Confirmed” once the recipient clicks the link.If your contact has already been verified, and clicks the confirmation link again, he or she will be directed to apop-up window letting them know that they are already confirmed.All the elements of Talk Fusion Double Opt-In work together to automatically provide you with themost viable, secure and deliverable contact list possible.
BEST PRACTICES• Help keep your mailing lists clean by regularly discarding “dead” and unconfirmed email addresses.• Never import purchased or third-party lists of contacts.This practice is prohibited by most reputable emailsenders—includingTalk Fusion—and could have serious consequences.• Be on the lookout for any spam complaints and undeliverable mail. Go through your lists and delete the relevantaddresses any time spam complaints or notices of undeliverable mail appear.• When customizing a confirmation email, be sure to politely remind recipients that Double Opt-In is good forthem, too.• If recipients in your contact lists remain unconfirmed for an extended period of time, contact them via anothermeans (alternate email address, phone, etc.) and remind them to confirm or ask them to sign up again. Alternatively, you can delete them from your list and re-enter their information manually, and they will be re-senta confirmation email.Talk Fusion’s Double Opt-In Email Verification focuses your communications on thepeople who want to hear from you, while providing effortless list management and maintainingTalkFusion’s unbeatable deliverability and service.Learn more about the Talk Fusion Video CommunicationProducts and Join Us at www.talkfusion.com.5