O melhor PR/MKT é…? Produto Product Продукт “Customer-generated content can be among the most powerful marketing tools in a brand manager's arsenal” . - Matt Heinz, HouseValues Inc. Produkt Prodotto Größe Termosutilizados
DafraFailJoke "The phrase "want better marketing, create a better product" has never been more relevant". "Social media is like a cocktail party," he said. "In order to get something out of it, you have to give something up." NiteshDhanjani #fail #ok
Façaumaaproximaçãointeligente “Don't pitch your product. Most journalists don't care about products. Instead… Tell us how your organization solves problems for customers. +++++++++++ Bonus tip.” Qual é o problemaquevocê resolve?
AlfaiateNetweaver: exemplo Social Media as a Learning Tool I always like to learn about the journalist I’m targeting before I contact them. I start on the media website and read her bio. I then search for her on Google. 8 times out of 10 I find her Twitter profile, Facebook profile and maybe even a personal blog. I study all these sources and connect where I can. Sometimes I find that this isn’t really the right journalist to be pitching. I make notes in my contact database with links to all her sources. I then make a plan to interact with the journalist in her own space. I comment on posts I like. I retweet her content on Twitter. I send a brief note on Facebook (notpitching a story, but sharing one of her posts I liked and asking to connect). This way, by the time I’m ready to pitch her, I’m already on her radar. Pitching a media contact is a process. It’s not something that will happen overnight. Plan ahead and work for several weeks to get to know a journalist or blogger for best results. By Susan Payton
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