PR 2.0 and Social Status | Social Media Brazil 2010

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My presentation @socialmediabr 2010 in English

@pedrosorren

Published in: Business, Technology

PR 2.0 and Social Status | Social Media Brazil 2010

  1. 1. PR 2.0 & Social Status by @pedrosorren
  2. 2. # Muchas Gracias!
  3. 3. @pedrosorren
  4. 4. @pedrosorren
  5. 5. @pedrosorren
  6. 6. @pedrosorren
  7. 7. @pedrosorren
  8. 8. @pedrosorren
  9. 9. @pedrosorren
  10. 10. @pedrosorren
  11. 11. **ATTENTION** Disclaimer!
  12. 12. PR 2.0? Humm.
  13. 13. Old School
  14. 14. New School
  15. 15. How information is transmitted
  16. 16. Ok. So what’s important now?
  17. 17. #calabocagalvao
  18. 18. Public Relations has NOTHING to do with technology.
  19. 19. Public Relations has NOTHING to do with technology. Tech is just shortens the time & space. That’s a shift.
  20. 20. Emotions
  21. 21. Estimulations
  22. 22. Wishes
  23. 23. Dreams
  24. 24. Positioning
  25. 25. Capacity of Persuasion
  26. 26. PR is most of the time is...
  27. 27. Social Status
  28. 28. WTF ?
  29. 29. WTF ? • Prestigioius due to a position in society or family • Actually gettiing it done by own merit
  30. 30. X
  31. 31. Digital Social Status
  32. 32. Digital Social Status
  33. 33. Digital Social Status
  34. 34. Digital Social Status
  35. 35. Digital Social Status @cardoso
  36. 36. Digital Social Status @cardoso
  37. 37. When Will I be Mayor?
  38. 38. Do you want to raise 110% in revenue?
  39. 39. Pure Status
  40. 40. The Human Factor
  41. 41. 535
  42. 42. 672 535
  43. 43. 765 672 535
  44. 44. 1105 765 672 535
  45. 45. 1694 1105 765 672 535
  46. 46. 22,180!
  47. 47. Piotr Arsenieyevich Smirnov
  48. 48. • First man to introduce advertising in Czarian Russia • Tech savvy. 1st company to introduce the Carachoal Vodka Destilation process • Wanted the Royal Czar Recognition as the official Vodka from Russia
  49. 49. #FAIL
  50. 50. PR 2.0 medieval Style.
  51. 51. PR 2.0 medieval Style.
  52. 52. + !
  53. 53. + !
  54. 54. + !
  55. 55. + !
  56. 56. LBS + Real Time + Status
  57. 57. LBS + Real Time + Status Do you check-in in any place?
  58. 58. LBS + Real Time + Status Do you check-in in any place?
  59. 59. LBS + Real Time + Status Do you check-in in any place?
  60. 60. LBS + Real Time + Status Do you check-in in any place?
  61. 61. Democracy, Interction, Innvation, culture, revolution, a better world?
  62. 62. Democracy, Interction, Innvation, culture, revolution, a better world? THAT’S NOW WHAT OUR TIMELINE IS SAYING TO US
  63. 63. Democracy, Interction, Innvation, culture, revolution, a better world? THAT’S NOW WHAT OUR TIMELINE IS SAYING TO US
  64. 64. We wanna feed our hungry egos. =|
  65. 65. Webcelebs.
  66. 66. Timeline Rockstars • They don’t RT • They don’t reply • They don’t do #FF • The DM misunderstood ;-)
  67. 67. RTs =
  68. 68. RTs =
  69. 69. RTs = Mention =
  70. 70. RTs = Mention =
  71. 71. RTs = Mention = #FF =
  72. 72. Webcelebs are the new MadMen
  73. 73. Where do they live?
  74. 74. Where do they live? Agencies!
  75. 75. Where do they live? Agencies! Thinking about Marketing for Products
  76. 76. "The phrase want better marketing, create a better product has never been more relevant". - Adam Broitman
  77. 77. Corporate Exemple • They don’t Tweet • No FB button on their website • Closed • Only attend to it’s own events • Jornalists steals their products • Always pushing the consumers to do everything with their software/accessories
  78. 78. Here we’re all the same, baby
  79. 79. “Don’t sell Tell” @julima “There’s no more pay to play only play to play” @equalman
  80. 80. The new PR is • New possibilities under the same product • Impossible like @mandic • Post-PHD in P&R and R&D
  81. 81. Status Dreams Emotions Stimulation Wishes
  82. 82. Valeu! @pedrosorren

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