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How to Scale Yourself, 1% better everyday

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Presentation I gave at a Global Accelerator Network Event, at NXTP Labs Accelerator

Presentation I gave at a Global Accelerator Network Event, at NXTP Labs Accelerator

Published in Business , Technology
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  • 1. Startup Culture. 1% better everyday.HOW TO SCALEYOURSELF?@pedrosorren pedrosorren@gmail.comAnd the Stuff AroundYouWednesday, May 1, 13
  • 2. Wednesday, May 1, 13
  • 3. Wednesday, May 1, 13
  • 4. MASSIVEGROWTHWednesday, May 1, 13
  • 5. EXTERNAL SCALABILITY.222 Billion Marketcap in 14 years.Wednesday, May 1, 13
  • 6. INTERNAL SCALABILITY.Wednesday, May 1, 13
  • 7. LAST 3.5YEARSWednesday, May 1, 13
  • 8. WHAT I AM A PART OFWednesday, May 1, 13
  • 9. WHAT I AM A PART OFWednesday, May 1, 13
  • 10. WHAT I AM A PART OFWednesday, May 1, 13
  • 11. WHAT I AM A PART OFWednesday, May 1, 13
  • 12. WHAT I AM A PART OFWednesday, May 1, 13
  • 13. WHAT I AM A PART OFWednesday, May 1, 13
  • 14. VERY DIFFERENTPROJECTS.Similar Scalable Elements.Wednesday, May 1, 13
  • 15. PROJECT.SCALABILITY “FEELING”.+Wednesday, May 1, 13
  • 16. SCALABILITYFORMULA?(P + E) x H37+ SWednesday, May 1, 13
  • 17. (Problem + Epiphany) x HUSTLE37SCALABILITYFORMULA!=Something Awesome.+ SupportWednesday, May 1, 13
  • 18. QUE CARAJO CONEL “37X”?Wednesday, May 1, 13
  • 19. ELEVATED BY 37=1% BETTER. EVERYDAYWednesday, May 1, 13
  • 20. ZAPPOS 2009 ALL COMPANYHOLIDAY MEMOWednesday, May 1, 13
  • 21. “Think about what it means to improve just 1% per day and buildupon that every single day.Doing so has a dramatic effect and will make us 37x better, not365% (3.65x) better at the end of the year.Wake up every day and ask yourself not only what is the 1%improvement I can change to make Zappos better, but also what isthe 1% improvement I can change to make myself betterpersonally and professionally – because we, Zappos, can’t growunless we as individual people grow too.”ZAPPOS 2009 ALL COMPANYHOLIDAY MEMOWednesday, May 1, 13
  • 22. “Think about what it means to improve just 1% per day and buildupon that every single day.Doing so has a dramatic effect and will make us 37x better, not365% (3.65x) better at the end of the year.Wake up every day and ask yourself not only what is the 1%improvement I can change to make Zappos better, but also what isthe 1% improvement I can change to make myself betterpersonally and professionally – because we, Zappos, can’t growunless we as individual people grow too.”ZAPPOS 2009 ALL COMPANYHOLIDAY MEMOAlfred Lin, Zappos CFOWednesday, May 1, 13
  • 23. TURN A DAILY 5KINTO A DAILY 10KWednesday, May 1, 13
  • 24. ANDYOU IMPROVE1% everyday on it.Wednesday, May 1, 13
  • 25. Sounds Easy?Wednesday, May 1, 13
  • 26. !"!!!!!20.00!!!40.00!!!60.00!!!80.00!!!100.00!!!120.00!!!140.00!!!160.00!!!180.00!!!200.00!!1!14!27!40!53!66!79!92!105!118!131!144!157!170!183!196!209!222!235!248!261!274!287!300!313!326!339!352!365!Final&Result&Final!Result!187.5K A Day!Wednesday, May 1, 13
  • 27. !"!!!!!20.00!!!40.00!!!60.00!!!80.00!!!100.00!!!120.00!!!140.00!!!160.00!!!180.00!!!200.00!!1!14!27!40!53!66!79!92!105!118!131!144!157!170!183!196!209!222!235!248!261!274!287!300!313!326!339!352!365!Final&Result&Final!Result!“HOCKEY STICK” CHART.Wednesday, May 1, 13
  • 28. !"!!!!!20.00!!!40.00!!!60.00!!!80.00!!!100.00!!!120.00!!!140.00!!!160.00!!!180.00!!!200.00!!1!14!27!40!53!66!79!92!105!118!131!144!157!170!183!196!209!222!235!248!261!274!287!300!313!326!339!352!365!Final&Result&Final!Result!“HOCKEY STICK” CHART.Wednesday, May 1, 13
  • 29. !"!!!!!20.00!!!40.00!!!60.00!!!80.00!!!100.00!!!120.00!!!140.00!!!160.00!!!180.00!!!200.00!!1!14!27!40!53!66!79!92!105!118!131!144!157!170!183!196!209!222!235!248!261!274!287!300!313!326!339!352!365!Final&Result&Final!Result!“HOCKEY STICK” CHART.Wednesday, May 1, 13
  • 30. (Problem + Epiphany) x HUSTLE37 + Support or Luck Element= Something Awesome.=Wednesday, May 1, 13
  • 31. (Problem + Epiphany) x HUSTLE37 + Support or Luck Element= Something Awesome.(Solve Email + Huge Opportunity) x HUSTLE=Wednesday, May 1, 13
  • 32. (Problem + Epiphany) x HUSTLE37 + Support or Luck Element= Something Awesome.(Solve Email + Huge Opportunity) x HUSTLE37 + $27.6 MM +Techstars=Wednesday, May 1, 13
  • 33. (Problem + Epiphany) x HUSTLE37 + Support or Luck Element= Something Awesome.(Solve Email + Huge Opportunity) x HUSTLE37 + $27.6 MM +Techstars=Wednesday, May 1, 13
  • 34. (Problem + Epiphany) x HUSTLE37 + Support or Luck Element= Something Awesome.(Solve Email + Huge Opportunity) x HUSTLE37 + $27.6 MM +Techstars=Wednesday, May 1, 13
  • 35. (Problem + Epiphany) x HUSTLE37 + Support or Luck Element= Something Awesome.(Solve Email + Huge Opportunity) x HUSTLE37 + $27.6 MM +Techstars=Wednesday, May 1, 13
  • 36. (Problem + Epiphany) x HUSTLE37 + Support or Luck Element= Something Awesome.(Solve Email + Huge Opportunity) x HUSTLE37 + $27.6 MM +Techstars=Wednesday, May 1, 13
  • 37. Delivering Email at Scale!70,000+ Enterprise andSMB customersSending 7 billion emailsper monthCustomers in less than 4YearsEmails a Month130.0009 billionCountries that we sell to131Wednesday, May 1, 13
  • 38. BEING PART OFTECHSTARSWednesday, May 1, 13
  • 39. FROM SAO PAULOWednesday, May 1, 13
  • 40. TO BOULDERWednesday, May 1, 13
  • 41. Wednesday, May 1, 13
  • 42. TACTICS.Wednesday, May 1, 13
  • 43. Wednesday, May 1, 13
  • 44. Wednesday, May 1, 13
  • 45. BUSINESS KARMAAlways ask the question: how can I help you?Wednesday, May 1, 13
  • 46. BUSINESS KARMAAlways ask the question: how can I help you?And then, actually help!Wednesday, May 1, 13
  • 47. COLD EMAILING IS AN ART.Wednesday, May 1, 13
  • 48. Wednesday, May 1, 13
  • 49. Wednesday, May 1, 13
  • 50. MASSIVEGROWTHWednesday, May 1, 13
  • 51. 1%Wednesday, May 1, 13
  • 52. GRACIAS!pedro.sorrentino@sendgrid.com@pedrosorrenpedrosorren.comWednesday, May 1, 13
  • 53. LAUREM LAUREMStartup Culture. 1% better everyday.LAUREM LAUREMLAUREM LAUREMLAUREM LAUREMLAUREM LAUREMWednesday, May 1, 13
  • 54. LAUREM LAUREMStartup Culture. 1% better everyday.LAUREM LAUREMLAUREM LAUREMLAUREM LAUREMLAUREM LAUREMWednesday, May 1, 13