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Startup Culture. 1% better everyday.HOW TO SCALEYOURSELF?@pedrosorren pedrosorren@gmail.comAnd the Stuff AroundYouWednesda...
Wednesday, May 1, 13
Wednesday, May 1, 13
MASSIVEGROWTHWednesday, May 1, 13
EXTERNAL SCALABILITY.222 Billion Marketcap in 14 years.Wednesday, May 1, 13
INTERNAL SCALABILITY.Wednesday, May 1, 13
LAST 3.5YEARSWednesday, May 1, 13
WHAT I AM A PART OFWednesday, May 1, 13
WHAT I AM A PART OFWednesday, May 1, 13
WHAT I AM A PART OFWednesday, May 1, 13
WHAT I AM A PART OFWednesday, May 1, 13
WHAT I AM A PART OFWednesday, May 1, 13
WHAT I AM A PART OFWednesday, May 1, 13
VERY DIFFERENTPROJECTS.Similar Scalable Elements.Wednesday, May 1, 13
PROJECT.SCALABILITY “FEELING”.+Wednesday, May 1, 13
SCALABILITYFORMULA?(P + E) x H37+ SWednesday, May 1, 13
(Problem + Epiphany) x HUSTLE37SCALABILITYFORMULA!=Something Awesome.+ SupportWednesday, May 1, 13
QUE CARAJO CONEL “37X”?Wednesday, May 1, 13
ELEVATED BY 37=1% BETTER. EVERYDAYWednesday, May 1, 13
ZAPPOS 2009 ALL COMPANYHOLIDAY MEMOWednesday, May 1, 13
“Think about what it means to improve just 1% per day and buildupon that every single day.Doing so has a dramatic effect a...
“Think about what it means to improve just 1% per day and buildupon that every single day.Doing so has a dramatic effect a...
TURN A DAILY 5KINTO A DAILY 10KWednesday, May 1, 13
ANDYOU IMPROVE1% everyday on it.Wednesday, May 1, 13
Sounds Easy?Wednesday, May 1, 13
!"!!!!!20.00!!!40.00!!!60.00!!!80.00!!!100.00!!!120.00!!!140.00!!!160.00!!!180.00!!!200.00!!1!14!27!40!53!66!79!92!105!118...
!"!!!!!20.00!!!40.00!!!60.00!!!80.00!!!100.00!!!120.00!!!140.00!!!160.00!!!180.00!!!200.00!!1!14!27!40!53!66!79!92!105!118...
!"!!!!!20.00!!!40.00!!!60.00!!!80.00!!!100.00!!!120.00!!!140.00!!!160.00!!!180.00!!!200.00!!1!14!27!40!53!66!79!92!105!118...
!"!!!!!20.00!!!40.00!!!60.00!!!80.00!!!100.00!!!120.00!!!140.00!!!160.00!!!180.00!!!200.00!!1!14!27!40!53!66!79!92!105!118...
(Problem + Epiphany) x HUSTLE37 + Support or Luck Element= Something Awesome.=Wednesday, May 1, 13
(Problem + Epiphany) x HUSTLE37 + Support or Luck Element= Something Awesome.(Solve Email + Huge Opportunity) x HUSTLE=Wed...
(Problem + Epiphany) x HUSTLE37 + Support or Luck Element= Something Awesome.(Solve Email + Huge Opportunity) x HUSTLE37 +...
(Problem + Epiphany) x HUSTLE37 + Support or Luck Element= Something Awesome.(Solve Email + Huge Opportunity) x HUSTLE37 +...
(Problem + Epiphany) x HUSTLE37 + Support or Luck Element= Something Awesome.(Solve Email + Huge Opportunity) x HUSTLE37 +...
(Problem + Epiphany) x HUSTLE37 + Support or Luck Element= Something Awesome.(Solve Email + Huge Opportunity) x HUSTLE37 +...
(Problem + Epiphany) x HUSTLE37 + Support or Luck Element= Something Awesome.(Solve Email + Huge Opportunity) x HUSTLE37 +...
Delivering Email at Scale!70,000+ Enterprise andSMB customersSending 7 billion emailsper monthCustomers in less than 4Year...
BEING PART OFTECHSTARSWednesday, May 1, 13
FROM SAO PAULOWednesday, May 1, 13
TO BOULDERWednesday, May 1, 13
Wednesday, May 1, 13
TACTICS.Wednesday, May 1, 13
Wednesday, May 1, 13
Wednesday, May 1, 13
BUSINESS KARMAAlways ask the question: how can I help you?Wednesday, May 1, 13
BUSINESS KARMAAlways ask the question: how can I help you?And then, actually help!Wednesday, May 1, 13
COLD EMAILING IS AN ART.Wednesday, May 1, 13
Wednesday, May 1, 13
Wednesday, May 1, 13
MASSIVEGROWTHWednesday, May 1, 13
1%Wednesday, May 1, 13
GRACIAS!pedro.sorrentino@sendgrid.com@pedrosorrenpedrosorren.comWednesday, May 1, 13
LAUREM LAUREMStartup Culture. 1% better everyday.LAUREM LAUREMLAUREM LAUREMLAUREM LAUREMLAUREM LAUREMWednesday, May 1, 13
LAUREM LAUREMStartup Culture. 1% better everyday.LAUREM LAUREMLAUREM LAUREMLAUREM LAUREMLAUREM LAUREMWednesday, May 1, 13
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How to Scale Yourself, 1% better everyday

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Presentation I gave at a Global Accelerator Network Event, at NXTP Labs Accelerator

Published in: Business, Technology

Transcript of "How to Scale Yourself, 1% better everyday"

  1. 1. Startup Culture. 1% better everyday.HOW TO SCALEYOURSELF?@pedrosorren pedrosorren@gmail.comAnd the Stuff AroundYouWednesday, May 1, 13
  2. 2. Wednesday, May 1, 13
  3. 3. Wednesday, May 1, 13
  4. 4. MASSIVEGROWTHWednesday, May 1, 13
  5. 5. EXTERNAL SCALABILITY.222 Billion Marketcap in 14 years.Wednesday, May 1, 13
  6. 6. INTERNAL SCALABILITY.Wednesday, May 1, 13
  7. 7. LAST 3.5YEARSWednesday, May 1, 13
  8. 8. WHAT I AM A PART OFWednesday, May 1, 13
  9. 9. WHAT I AM A PART OFWednesday, May 1, 13
  10. 10. WHAT I AM A PART OFWednesday, May 1, 13
  11. 11. WHAT I AM A PART OFWednesday, May 1, 13
  12. 12. WHAT I AM A PART OFWednesday, May 1, 13
  13. 13. WHAT I AM A PART OFWednesday, May 1, 13
  14. 14. VERY DIFFERENTPROJECTS.Similar Scalable Elements.Wednesday, May 1, 13
  15. 15. PROJECT.SCALABILITY “FEELING”.+Wednesday, May 1, 13
  16. 16. SCALABILITYFORMULA?(P + E) x H37+ SWednesday, May 1, 13
  17. 17. (Problem + Epiphany) x HUSTLE37SCALABILITYFORMULA!=Something Awesome.+ SupportWednesday, May 1, 13
  18. 18. QUE CARAJO CONEL “37X”?Wednesday, May 1, 13
  19. 19. ELEVATED BY 37=1% BETTER. EVERYDAYWednesday, May 1, 13
  20. 20. ZAPPOS 2009 ALL COMPANYHOLIDAY MEMOWednesday, May 1, 13
  21. 21. “Think about what it means to improve just 1% per day and buildupon that every single day.Doing so has a dramatic effect and will make us 37x better, not365% (3.65x) better at the end of the year.Wake up every day and ask yourself not only what is the 1%improvement I can change to make Zappos better, but also what isthe 1% improvement I can change to make myself betterpersonally and professionally – because we, Zappos, can’t growunless we as individual people grow too.”ZAPPOS 2009 ALL COMPANYHOLIDAY MEMOWednesday, May 1, 13
  22. 22. “Think about what it means to improve just 1% per day and buildupon that every single day.Doing so has a dramatic effect and will make us 37x better, not365% (3.65x) better at the end of the year.Wake up every day and ask yourself not only what is the 1%improvement I can change to make Zappos better, but also what isthe 1% improvement I can change to make myself betterpersonally and professionally – because we, Zappos, can’t growunless we as individual people grow too.”ZAPPOS 2009 ALL COMPANYHOLIDAY MEMOAlfred Lin, Zappos CFOWednesday, May 1, 13
  23. 23. TURN A DAILY 5KINTO A DAILY 10KWednesday, May 1, 13
  24. 24. ANDYOU IMPROVE1% everyday on it.Wednesday, May 1, 13
  25. 25. Sounds Easy?Wednesday, May 1, 13
  26. 26. !"!!!!!20.00!!!40.00!!!60.00!!!80.00!!!100.00!!!120.00!!!140.00!!!160.00!!!180.00!!!200.00!!1!14!27!40!53!66!79!92!105!118!131!144!157!170!183!196!209!222!235!248!261!274!287!300!313!326!339!352!365!Final&Result&Final!Result!187.5K A Day!Wednesday, May 1, 13
  27. 27. !"!!!!!20.00!!!40.00!!!60.00!!!80.00!!!100.00!!!120.00!!!140.00!!!160.00!!!180.00!!!200.00!!1!14!27!40!53!66!79!92!105!118!131!144!157!170!183!196!209!222!235!248!261!274!287!300!313!326!339!352!365!Final&Result&Final!Result!“HOCKEY STICK” CHART.Wednesday, May 1, 13
  28. 28. !"!!!!!20.00!!!40.00!!!60.00!!!80.00!!!100.00!!!120.00!!!140.00!!!160.00!!!180.00!!!200.00!!1!14!27!40!53!66!79!92!105!118!131!144!157!170!183!196!209!222!235!248!261!274!287!300!313!326!339!352!365!Final&Result&Final!Result!“HOCKEY STICK” CHART.Wednesday, May 1, 13
  29. 29. !"!!!!!20.00!!!40.00!!!60.00!!!80.00!!!100.00!!!120.00!!!140.00!!!160.00!!!180.00!!!200.00!!1!14!27!40!53!66!79!92!105!118!131!144!157!170!183!196!209!222!235!248!261!274!287!300!313!326!339!352!365!Final&Result&Final!Result!“HOCKEY STICK” CHART.Wednesday, May 1, 13
  30. 30. (Problem + Epiphany) x HUSTLE37 + Support or Luck Element= Something Awesome.=Wednesday, May 1, 13
  31. 31. (Problem + Epiphany) x HUSTLE37 + Support or Luck Element= Something Awesome.(Solve Email + Huge Opportunity) x HUSTLE=Wednesday, May 1, 13
  32. 32. (Problem + Epiphany) x HUSTLE37 + Support or Luck Element= Something Awesome.(Solve Email + Huge Opportunity) x HUSTLE37 + $27.6 MM +Techstars=Wednesday, May 1, 13
  33. 33. (Problem + Epiphany) x HUSTLE37 + Support or Luck Element= Something Awesome.(Solve Email + Huge Opportunity) x HUSTLE37 + $27.6 MM +Techstars=Wednesday, May 1, 13
  34. 34. (Problem + Epiphany) x HUSTLE37 + Support or Luck Element= Something Awesome.(Solve Email + Huge Opportunity) x HUSTLE37 + $27.6 MM +Techstars=Wednesday, May 1, 13
  35. 35. (Problem + Epiphany) x HUSTLE37 + Support or Luck Element= Something Awesome.(Solve Email + Huge Opportunity) x HUSTLE37 + $27.6 MM +Techstars=Wednesday, May 1, 13
  36. 36. (Problem + Epiphany) x HUSTLE37 + Support or Luck Element= Something Awesome.(Solve Email + Huge Opportunity) x HUSTLE37 + $27.6 MM +Techstars=Wednesday, May 1, 13
  37. 37. Delivering Email at Scale!70,000+ Enterprise andSMB customersSending 7 billion emailsper monthCustomers in less than 4YearsEmails a Month130.0009 billionCountries that we sell to131Wednesday, May 1, 13
  38. 38. BEING PART OFTECHSTARSWednesday, May 1, 13
  39. 39. FROM SAO PAULOWednesday, May 1, 13
  40. 40. TO BOULDERWednesday, May 1, 13
  41. 41. Wednesday, May 1, 13
  42. 42. TACTICS.Wednesday, May 1, 13
  43. 43. Wednesday, May 1, 13
  44. 44. Wednesday, May 1, 13
  45. 45. BUSINESS KARMAAlways ask the question: how can I help you?Wednesday, May 1, 13
  46. 46. BUSINESS KARMAAlways ask the question: how can I help you?And then, actually help!Wednesday, May 1, 13
  47. 47. COLD EMAILING IS AN ART.Wednesday, May 1, 13
  48. 48. Wednesday, May 1, 13
  49. 49. Wednesday, May 1, 13
  50. 50. MASSIVEGROWTHWednesday, May 1, 13
  51. 51. 1%Wednesday, May 1, 13
  52. 52. GRACIAS!pedro.sorrentino@sendgrid.com@pedrosorrenpedrosorren.comWednesday, May 1, 13
  53. 53. LAUREM LAUREMStartup Culture. 1% better everyday.LAUREM LAUREMLAUREM LAUREMLAUREM LAUREMLAUREM LAUREMWednesday, May 1, 13
  54. 54. LAUREM LAUREMStartup Culture. 1% better everyday.LAUREM LAUREMLAUREM LAUREMLAUREM LAUREMLAUREM LAUREMWednesday, May 1, 13

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