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10 Steps to get distribution
for your API!
!
Pedro Sorrentino!
• 2 and a half years at
SendGrid
• Never worked for an API
company
• New almost nothing about
email before
!
Just a little...
Some numbers about our growth
• 20.000 Accounts
• 3 Billion Emails a Month
• 3 Partners
• 30 Employees 2 Offices
• 150.000 ...
2010
SendGrid Cloud Distribution Partners ! 2014
SendGrid outside of
SendGrid.com
10 Steps to Get More
Distribution for Your API
#1 Work on an universally
distributed protocol
=SMTP
=
SMS
=Payments
=Storage
=Transaction Authentication
#2 Add More Value Than
What you Can Capture
#3 Be there early.
#4 Have Internal Resources
that Can Support You
#5 Service as a
Software Matters
#6 Sample Apps and
Documentation
#7 Pay attention to
"the why” of the deal
#8 Launching and closing is only the first step
#9 Learn how to say no.
#10 Also that no, means not yet.
Most of the times.
Thanks!
Pedro Sorrentino
BD & Partnerships
pedro.sorrentino@sendgrid.com
@pedrosorren
!
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10 Steps to Get API Distribution For Your Company

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Transcript of "10 Steps to Get API Distribution For Your Company "

  1. 1. 10 Steps to get distribution for your API! ! Pedro Sorrentino!
  2. 2. • 2 and a half years at SendGrid • Never worked for an API company • New almost nothing about email before ! Just a little background
  3. 3. Some numbers about our growth • 20.000 Accounts • 3 Billion Emails a Month • 3 Partners • 30 Employees 2 Offices • 150.000 Accounts • 13 Billion Emails a Month • Over 25 distribution partners • 250 Employees 5 Offices
  4. 4. 2010
  5. 5. SendGrid Cloud Distribution Partners ! 2014
  6. 6. SendGrid outside of SendGrid.com
  7. 7. 10 Steps to Get More Distribution for Your API
  8. 8. #1 Work on an universally distributed protocol =SMTP = SMS =Payments =Storage =Transaction Authentication
  9. 9. #2 Add More Value Than What you Can Capture
  10. 10. #3 Be there early.
  11. 11. #4 Have Internal Resources that Can Support You
  12. 12. #5 Service as a Software Matters
  13. 13. #6 Sample Apps and Documentation
  14. 14. #7 Pay attention to "the why” of the deal
  15. 15. #8 Launching and closing is only the first step
  16. 16. #9 Learn how to say no.
  17. 17. #10 Also that no, means not yet. Most of the times.
  18. 18. Thanks! Pedro Sorrentino BD & Partnerships pedro.sorrentino@sendgrid.com @pedrosorren !
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