From Lab to Market
Lesson S learned from
Br eaking Ba d

Pedro Mo neo
Founder & CEO, O pinno

opinno.com
This journey starts at a research lab or university.
It’s often motivated by an opportunity:
something that can be done better
and only those who embrace risk will be welcome to participate.
Inventors always share their best ideas with those around,
but not always do they feel understood and supported.
Their motivation comes from
the self realization of creating something new,
and benefitting from it,
while also helping future generations live a better life.
At the beginning, resources are scarce and primitive
but enough to prototype at lab scale,
perform market tests with early adopters,
and improve the product.
Wanna grow? You’ll need money, smart money,
so look for investors that know your business.
You’ll need a killer team that is passionate about the project,
and also a good lawyer, ‘cause yeah, IP matters.
All this, before you are ready to scale up.
Alliances can give you access to
a great distribution channel,
market insight and new clients.
When you get to talk to the big fish,
just know they won’t offer you second opportunity,
so, be careful, and don’t lose quality as you grow,
and remember that in technology,
there is no room for number 2.
Keep in mind that the toughest moments
will come right before success,
prepare a good exit strategy,
and when you’re done,
make sure everyone knows that you’ll be back!
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From Lab to Market. Lessons learned from Breaking Bad

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From Lab to Market. Lessons learned from Breaking Bad

  1. 1. From Lab to Market Lesson S learned from Br eaking Ba d Pedro Mo neo Founder & CEO, O pinno opinno.com
  2. 2. This journey starts at a research lab or university.
  3. 3. It’s often motivated by an opportunity: something that can be done better
  4. 4. and only those who embrace risk will be welcome to participate.
  5. 5. Inventors always share their best ideas with those around,
  6. 6. but not always do they feel understood and supported.
  7. 7. Their motivation comes from the self realization of creating something new, and benefitting from it,
  8. 8. while also helping future generations live a better life.
  9. 9. At the beginning, resources are scarce and primitive
  10. 10. but enough to prototype at lab scale,
  11. 11. perform market tests with early adopters, and improve the product.
  12. 12. Wanna grow? You’ll need money, smart money,
  13. 13. so look for investors that know your business.
  14. 14. You’ll need a killer team that is passionate about the project,
  15. 15. and also a good lawyer, ‘cause yeah, IP matters.
  16. 16. All this, before you are ready to scale up.
  17. 17. Alliances can give you access to a great distribution channel, market insight and new clients.
  18. 18. When you get to talk to the big fish, just know they won’t offer you second opportunity,
  19. 19. so, be careful, and don’t lose quality as you grow,
  20. 20. and remember that in technology, there is no room for number 2.
  21. 21. Keep in mind that the toughest moments will come right before success,
  22. 22. prepare a good exit strategy,
  23. 23. and when you’re done, make sure everyone knows that you’ll be back!

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