Marketing Funnel Awareness Consideration Conversion Evaluation Loyalty Go to View ad Compare Choose Buy StoreModels are evolvingMarketing models moved after consumerimpredictability
View in Timeline Watch video Youtube Test in retail The new decision process Click on banner Information is everywhere and both online&ofﬂine Buy online Search for brands Read blog Compare models Share interest reviews Brand Small orcontrolled no brand control
850 million users (April 2012) 25Portugal is number 47 with 4.5 millionEach Facebook user spends on average 15 hours and 33 minutes a month on thesite new contributions ever minute.More than 250 million people access Facebook through their mobile devicesMore than 2.5 million websites have integrated with Facebook 40 million users every month.30 billion pieces of content is shared on Facebook each month Luxor Las Vegas hotel has 6,100 reviews. Word count on the site is the same as 9,420 copies of Tolstoy’s War and Peace. YouTube has 490 million unique users who visit every month (as of February 2011) YouTube generates 92 billion page views per month
Social discoveryThe Palms resort is pulling in datafrom Klout as part of theirreservation process, to ﬁndcustomer social score and provideguests with special treatment, inhopes that these inﬂuencers willwant to communicate theirpositive experience to theirfollowers.
and there’snew innovative social tools thatWILL replace email
Email is gone forteensThe Pew Research Centerreported in March that 63 percentof teens exchange text messagesevery day while just 6 percentexchanged email on a daily basis.
“Be authentic and organic. It can’t be forced or it won’twork. And most importantly, have fun.”Richard Branson - Founder of Virgin Group
Social rewardingVolga rewards users withdiscounts based in socialpopularity
Social discoveryKLM’s Meet & Seat tool allows passangers tologin with their LinkedIn or Facebookaccounts on their check-in, and to select theirseatmates based on their social proﬁles. Ifother passengers on the ﬂight have sharedtheir details through Meet & Seat, otherlogged in passengers will receive an e-mailnotiﬁcation.
The KLM ExperienceFind out what the customer is saying and not only who he ish/p://www.youtube.com/watch?v=pqHWAE8GDEk
And I use some simple tools totrack my web findability
n ’t do i do g! but n e rtisi advI like to promote products andideas that i believe
no e re’s bu t th e shar os Why all this? ne o e d t h p hot ac m y be yone!personal and brand marketing come to everside-by-sidepersonal and private life are just two sides of a singleidentityThis is no advertising! I aim to be honest and with anatural sharing attitude!I just post and share about things that I know about, andit’s ok! There’s no need to force posting