From research to market

From Research to the Market
Pedro Bizarro – Carnegie Mellon Portugal - 2010/09/18

Assistant
Professor
University
of Coimbra
Chief
Scientist
Officer

Research
Market

A-maze-ing path!
Research
Market
?

Services company
Product company
earns
spends
(think hairdresser)
(think Intel)

9 in 10 startup companiesdo notsurvive 2 years

Before you start filter your ideas

Filter #1How big isyour idea?
Improved feature?
New feature?
New product?
New company?
New industry?

Filter #2How big is the market you want to conquer?
Greater than
1 billion €?

Filter #3What is your competition doing?
It is a race!

Filter #4Do you have a team you can trust?

Filter #5Do you have time and (seed) money?

You decided your ideais good to go!
It’s not the idea!
It is the execution (and small details)

You decided to build it anyway

Challenge #1Keep your focus

Challenge #2Motivation and mood swings

Challenge #3Clients
“Nobody gets fired for buying IBM”
Corollary:
Only a “crazy” person buys from a startup

Challenge #4Funding
Weather report:
dry with little
chance of cash

Challenge #5Selling beforeproduct is finished

Challenge #6Hiring is hard
20 to 1?
But is is worth it!

Challenge #7Yes = maybe
Maybe = no
No = you’re crazy
(but people change their minds!)

Challenge #8Your other lifeTime managementand finding a balance

Challenge #9Dealing with lemons

Having second thoughts?...

Who can help you?

Why do it?

Reason #1The Fun, the Pleasure, the Thrill

Reason #2Building something out of nothing

Reason #3Giving back
Bringing jobs, projects, money into my city

Reason #4Reputation

“From Research to the Market”
Produced and directed by you
Highly recommended!!!

Thank you!

by pedrobizarro on Sep 24, 2010

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