para los ciudadanos… http://www.flickr.com/photos/pimpollo/5280906125/
Nearly three in four European travelers are online. As desktop and laptop computers, mobile devices, and connectivity plans become more affordable, more European travelers are now able to regularly use the Internet. Among European leisure travelers, 73% are now online , a 14% increase from 2007. European online travelers now spend the equivalent of almost half of one full day online each week, averaging more than 11 hours a week online. At an average age of 41, Europe’s online travelers can hardly be considered “children.” Even so, the next generation of customers is solidly online — 38% of Europe’s online travelers are younger than 35. In contrast, 66% of European offline travelers are 55 or older. FORRESTER September 3, 2009 Europe’s Online Travelers Challenge European Online Travel Success by Henry H. Harteveldt
European online travelers like, but don’t love, technology. European travelers maintain a somewhat reticent relationship with technology, and travel eBusiness professionals must factor this into everything from business strategy to Web site design to customer support. In Europe, 58% of online leisure travelers are technology optimists — the same as in 2007. That we are seeing Europe’s online leisure travelers’ appreciation for technology stall indicates that too many travelers see too many travel organizations pushing technology that may be convenient for them , rather than helpful, relevant, technology-enabled solutions designed with the traveler in mind. FORRESTER September 3, 2009 Europe’s Online Travelers Challenge European Online Travel Success by Henry H. Harteveldt
el ciclo de vida http://www.flickr.com/photos/melindashelton/3806760308/
¡los turistas esperan tecnología aplicada a su experiencia y les gusta estar conectados!
para los ciudadanos… “ The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it. ” Mark Weiser http://www2.parc.com/csl/members/weiser/
¿ = = ? business trip group business trip family trip http://www.flickr.com/photos/simiezzz/sets/72157600475240983/with/1302571488/
http://www.flickr.com/photos/aquilaonline/1852750301/ orientación al servicio
<ul><li>necesidad de conocer el resultado de la experiencia </li></ul>http://www.flickr.com/photos/angelaespinosa/2471155621/sizes/m/in/photostream/
el uso de las Tecnologías de la Información y Comunicación encuentra su máximo exponente de aplicación en el destino turístico con la integración de tecnología en el tejido urbano. Abre una ventana de oportunidad en lo que denominamos la construcción de destinos turísticos inteligentes .