User Generated Communities Usability

User Generated Communities Usability Pedro Custódio 3rd Usablity Seminar 04.04.2007 Lisbon, Portugal

web 1.0 Information

web 1.0 User = Consumer

web 1.0

web 2.0 User

web 2.0 User = Consumer + Producer

web 2.0

web 2.0 Social Web “ The Social Web refers to an open global distributed data sharing network similar to today's World Wide Web, except instead of linking documents, the Social Web will link people, organizations, and concepts. ”

Social Web User = Consumer + Producer + Editor

Social Web User = Center of the Universe

Communities com·mu·ni·ty 1. a social group of any size whose members reside in a specific locality, share government, and often have a common cultural and historical heritage. 2. a locality inhabited by such a group. 3. a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists (usually prec. by the): the business community; the community of scholars. 4. a group of associated nations sharing common interests or a common heritage: the community of Western Europe. 5. Ecclesiastical. a group of men or women leading a common life according to a rule. 6. Ecology. an assemblage of interacting populations occupying a given area. 7. joint possession, enjoyment, liability, etc.: community of property. 8. similar character; agreement; identity: community of interests. 9. the community, the public; society: the needs of the community.

Communities Information Virtual Community User Interaction Virtual Space

Communities Multiple dimensions of a Professional community: Location Psychological Identity .... Objectives

Communities Every Community evolves around a theme! Flickr: photos / ThreadLess: t-shirts / Twitter: comunication / Wordpress: blogs / Last.FM: music / Del.icio.us: bookmarks / ...

Communities Membership steps: Visitor > Guest > Consumer > Member

Communities We can classify communities under 3 distinct types...

Communities low social interaction Communities A community that requires low or no activity from its members.

Communities communities around “products” communities centered around products or contents, originally produced or augmented through the social features of the community. This type of community already requires a stronger interaction between its users.

Communities highly collaborative communities Communities born from already pre-existing physical communities or systems.

Better Usability means Better Communities ?

It’s not enough to design user centered interfaces...

we also need to design community centered interfaces (CCI)!

Features oriented for more advanced users...

... (typically) drive away less experienced users!

Graphic extracted from Alan Cooper’s book: “About Face 2.0”

Communities A successful community normally implies (among other factors) that it: • allows and fosters personalization; • incentives sharing and participation; • facilitates content/information production; • sbe based on top of an scalable platform; • nurtures the so called social interactions;

Personalization Through personalization, we can foster self and free expression inside the community

Personalization The user PROFILE it’s his virtual identity, is personality and skills aggregator. It’s the bridge between the real and the virtual person.

Personalization

Personalization Avatars

Personalization

Participation Spaces within the community dedicated to participation: comments, forums, chats, groups and even blogs help raise the feeling of belonging between users and increase the value within the community.

Participation

Conversational Design Design of applications/systems that not only allow but also foster conversation among it’s users.

Conversational Design The conversation flows within communities, however the community itself only facilitates the conversation thru its interfaces it should never try to control the conversation!

Conversational Design

Conversational Design Incorporação de ferramentas de partilha, que fomentem a partilha de informação dentro e fora da comunidade

Conversational Design

Scalable Platform Helping produce content by allowing re-mixing pre-existing contents, co- creating new contents and sharing and importing contents with other externl services.

Scalable Platform API’s open and well documented

Social Design Every community requires to provide some sort of social features to it’s members

Social Design

Social Design Explicit vs Implicit social features

Social Design Contacts / Friends Friends list is the new center of the universe! “Through others I define myself” Portuguese saying: “Tell me who you go out with, and I’ll tell you who you are!”

Social Design

Social Design Explicit vs Implicit social features

Social Design

Social Design “FoF - Friends of Friends”

Social Design

Social Design Reputation

Social Design Not all users are equal!

Social Design VIP’s Karma User Stats

Social Design

Conclusions Design having in mind the user needs first!

Conclusions Systems developed by experts, usable by non experts!

Conclusions Carefully plan the social interactions, in particular the features that facilitate them.

Conclusions Allow and foster personalization, production and sharing of new content inside the community.

Conclusions Design and implement a reputation system within the community, one will allow members to build a reputation thru participation.

Conclusions Base your community on scalable platform right from day one!

Questions?

Thank you!

Pedro Custódio pedro.custodio@gmail.com http://blog.centopeia.com

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User Generated Communities Usability

by Pedro Custódio on Apr 17, 2007

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User Generated Communities Usability — Presentation Transcript