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Dash7 Capabilities Overview For Seoul 120809
 

Dash7 Capabilities Overview For Seoul 120809

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Market opportunity and applications for DASH7, presented in Seoul, Korea on Dec 9, 2009

Market opportunity and applications for DASH7, presented in Seoul, Korea on Dec 9, 2009

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    Dash7 Capabilities Overview For Seoul 120809 Dash7 Capabilities Overview For Seoul 120809 Presentation Transcript

    • DASH7 Technology & Standards Briefing JW Marriott Hotel Seoul, Korea December 9, 2009 1
    • Agenda • The Competition • The Applications • The Market Opportunity • The Ecosystem 2
    • Agenda • The Competition • The Applications • The Market Opportunity • The Ecosystem 3
    • LE Low Power UWB Ra ng e Ba tte ry In- L if Bl d e gC ov era Lo ge w La ten Very Good cy Mu l t i- Co ho -e x p is t w/ Good Pe 80 ne 2 .1 tra 1n tes Pe Co ne nc Fair tra ret "B tes e en Wa ds ter "A rou nd Se Me cu t al r it Poor/None y Feature Comparison Se ns G lo ors ba lly Sm Av a ll ai l ab Pr oto le co lS Da ta c ta k Ra Ma te jor Cu sto me rs 4
    • 10 Year Total Cost of Ownership DASH7 vs. ZigBee ZigBee Uses 10x Avg. The Power of Avg. 300- 30-60 µW 600 µW DASH7 $ 43.80 4 Devices @ # Devices 44 Devices @ $ 438.00 $10 ea. Over 10 Years $10 ea. Four fifteen Services Used 44 fifteen + $ 98.50 minute service Over 10 Years minute + $ 985.00 calls @ service calls $ 142.30 $ 1,423.00 $12.50/hr. @ $12.50/hr. $1,280 “Premium” Per ZigBee Device 5
    • Regulatory & Standards High Gather Industry Requirements 1 Year Build Business Case A Global Likelihood of Success Standard Is A Draft and submit new work item to ISO, committee drafts 2 Years Major Barrier To Entry for Would- Review Final Committee 1 Year Be DASH7 Drafts, Publish Standard Competitors Write and Issue RFP, Award Low RFP 1 Year 6
    • Agenda • The Competition • The Applications • The Market Opportunity • The Ecosystem 7
    • Application Focus Today 1. Supply Chain 2. Measurement & Control 3. Interactive Media 8
    • Application Focus Today 1. Supply Chain 2. Measurement & Control 3. Interactive Media 9
    • This Can Do More Than Track Containers 10
    • DASH7 Is #1 In Defense Supply Chains, Mandated By Major Defense Ministries Jan 2009: $429 Million DASH7 Award by DoD 11
    • Defense Leads Global Supply Chain Adoption of DASH7 Defense Defense Suppliers Ministries Commercial 3PL’s, Supply Chain Carriers Adoption 12
    • Opportunity With Defense Suppliers Supplier Class Description Class I Food and Health Items Class II Clothing, Equipment, Tents Class III Petroleum, Oils, Lubricants Class IV Construction Material Class V Ammunition Class VI Personal Items Class VII Major End Items (e.g Vehicles) Class VIII Medical equipment, blood, plasma Class IX Repair parts Defense Supplier Very Often = Commercial Supplier! 13
    • DASH7: #1 for Maritime Container Tracking, Security, & Sensing 14
    • DASH7 Tags From Savi Are Approved For Use On All Major Common Air Carriers 15
    • DASH7 Can Track A Rail Asset Moving @ 100 kilometers per hour 16
    • DASH7 Can Pinpoint Location When Snow Is Covering This Yard … 17
    • DASH7 Provides Real-Time Locating Capability Inside This Warehouse 18
    • DASH7 Being Used To Detect Pilferage & Tampering Of Fuel Supplies 19
    • Vaccines That Freeze or Overheat Can Become Useless … 2.45 GHz cannot penetrate water. 20
    • For Monitoring Fresh Produce, 2.4GHz Will Not Penetrate Wet Cardboard or Frozen Food … DASH7 Does
    • Animal Tracking, Feedlot Management 22
    • DASH7 Can Combine With Other Supply Chain Technologies • DASH7 and: – GPS – Cellular – Satellite – WiFi – Bluetooth – Passive RFID 23
    • Summary: DASH7 For Supply Chains • Required By the Largest & Most Complex Supply Chain • Globally Available, Effective Frequency • 20 Year Track Record • Reliable • Versatile • Inexpensive • We Are Only Scratching The Surface 24
    • Application Focus Today 1. Supply Chain 2. Measurement & Control 3. Interactive Media 25
    • DASH7-Based Tire Pressure Monitoring Systems Mandating DASH7-based TPMS can save 2 billion gallons of gasoline annually in the U.S. 26
    • DASH7-based TPMS for Motorcycle Safety 27
    • DASH7 For Other In-Vehicle Sensor Data Acquisition 28
    • DASH7 Can Monitor Moisture and Humidity, Even If the Ground Or Grass is Wet 29
    • To Help A Farmer Optimize Irrigation 30
    • Or To Help A Golf Course Control Water Costs 31
    • DASH7 Can Remotely Monitor Environmental Conditions Like Soil Erosion 32
    • Or Whether This Bridge Might Collapse 33
    • Or Whether This Glacier Is Melting Too Quickly 34
    • DASH7 Motion and Temperature Sensors Can Penetrate Snow and Ice 35
    • DASH7 Helps Monitor Water Usage In A Home 36
    • Is Being Developed In Alarm Systems … 37
    • Is Ideal For Powering “Smart” Appliances 38
    • DASH7’s Long Range Makes “Mesh” Unnecessary In Most Cases 39
    • DASH7 Can Be Used In Many Control Apps Where 433 MHz is Already Used 40
    • No Need For Mesh In Most Automated Meter Reading Applications …
    • DASH7 Can Replace Proprietary ETC Systems And Enable Open Competition & Interoperability
    • Summary: DASH7 For Measurement & Control • 10x the Range of ZigBee • 10x the Battery Life of ZigBee • Penetrates Water, Concrete, Walls • 10x cheaper than ZigBee • Makes Mesh Unnecessary In Most Cases 43
    • Application Focus Today 1. Supply Chain 2. Measurement & Control 3. Interactive Media 44
    • Mobile Phones Enabled With DASH7 Initially to Support Enterprise Applications, But Biggest Opportunity Is Consumer 45
    • #1 Opportunity: Mobile Advertising and Promotions 46
    • Outdoor Media Can Be Enabled With DASH7 For New Types Of Low-Power Customer Interactions 47
    • “Dumb” Billboards Become “Smart” 48
    • Supporting Loyalty Programs … 49
    • Works Indoors Where GPS Does Not 50
    • Works When The Advertisement Is Moving
    • Low Cost, Interactive Bus Stops 52
    • Loyalty Programs , Interactive Games For Frequent Customers 53
    • Getting Information From A Store Window Helps Form New Customer Relationships and Creates New Commerce Opportunities 54
    • Local Commerce Today – 2D Barcode Tomorrow – DASH7 + • Longer Distance • Allows For Movement • Multiple Access 55
    • Agenda • The Competition • The Applications • The Market Opportunity • The Ecosystem 56
    • Potential Market @ 2018 (Internal Savi Research) • Supply Chain: 3 Billion + Units • Facilities Monitoring 5 Billion + Units • Tires & Emissions: 1 Billion + Units • Interactive Media: 4 Billion + Units • Many Other Markets TBD + Software, Services TBD Very Large Market Opportunity For Many Players 57
    • Agenda • The Competition • The Applications • The Market Opportunity • The Ecosystem 58
    • Interoperability New Features Testing & For Certification ISO 18000-7 Promote DASH7 In New Markets Non-profit corporation, independent from Savi with open membership 59
    • Ecosystem End Users Semiconductor Active RFID Hardware Korean MND UK MoD Aerospace & Defense Non-Profit & Academia 60
    • DASH7 Alliance Working Groups 1. Technical Working Group 2. Test & Certification Working Group 3. Outreach Working Group 61
    • Technical Working Group • Define improvements to the ISO 18000-7 standard, submit proposals to ISO as a group – Works with ISO • Reference other standards – E.g. security standards • Define long-term roadmap for DASH7 62
    • Test & Certification Working Group • Defines Tests for Compliance and Interoperability • Authorizes Test And Certification Labs Around the World • Test & Certification Labs Provide Results to DASH7 Alliance • DASH7 Alliance provides access (or not) to DASH7 Certified Logo • Currently Working With University of Pittsburgh but exploring additional options 63
    • Outreach Working Group • Gathers business requirements for enhancements to the ISO 18000-7 standard prior to engaging Technical Working Group • Creates awareness about DASH7 in the marketplace – PR – Website – Events – Newsletters – Webinar 64
    • CSSI Container Security & Sensing Initiative 65
    • Formed in November, 2009 Will Answer The Questions: - How Do We Handle Sensor Data? - How Do We Define Container Intrusion Detection? - How Do We Handle E-Seals? 66
    • Membership -Charter Member (Board Member) $50,000 -Principal Member $7,500 Until Dec. 18, then $15,000 -Associate Member (does not vote) $2,000 To join, send email to me or Paul Ritchie paul@dash7.org 67
    • Annual Meeting Feb 2-3, 2010 • San Juan, Puerto Rico • Free to members • Excellent exposure to the DASH7 ecosystem • Working group meetings • Guest speakers 68
    • Come Join Us! Visit www.dash7.org Email pat@dash7.org 69