Presentation Telphony Camp

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  • I want to tell you about pebb.ly campaign. But first how did we get here. In Nov 28th


    1. Story -> Team
    2. Need -> What does it do
    3. Market ->Examples
    4. Competitors -> Special sauce
    5. Close -> price
  • 1. Story -> Team

    Startup Weekend
    Team
    Pebb.ly
    Finished product
  • 2. Need -> What does it do
    No easy way to use this really popular communications medium to provide information.

    Solution: is a way to send messages and receive them from lots of people.


    So what is this?
  • This is the core of the product. specifically that means..
  • Responses are key

    SMS is about resonse!
  • so is marketing!

    Continuous, always on, engagement!

    How does it work
  • First off peb.ly
  • For example -> Send SMS messages (like a ?) and...
  • gets response.

    clarify -> Either/or!

    So about a month ago we started to think about this send and respond.
  • Just like a website or IVR (as you know in telephony)
  • Already happening on Twitter and Facebook.

    3. Market ->Examples
    we saw this in the real world:

    Entertainment

    Broadcast:
    -American Idol

    survey:
    -Ordering Pizza (papa johns)

    Party promotions:
    sms

    Polling:
    Precision polling
    polleverywhere (SMS)
    -Customer surveys (BOA)
  • 4. Competitors -> Special sauce


    What we had before:

    you build campaigns. Build is the wrong word.

    Start Up Costs$3,995

    Ongoing Monthly Costs$1,500

    .05
  • Set up your first interactive campaign in ...
  • Thats pebb.ly campaign a Campaign Marketing Platform !
  • Speed, #leanstartup:

    Ad techs, pebb.ly Textmate.com:

    Andy Abranhsom, Communicana (telephony), Larry lesser, PR tool company (San francisco), PR tool, Plug and play.

    SWAT:

    Background who we are, Investor presentation, audience.

    Audience:
    Size (100):
    TMC: (telephony marketing Company)
    ITexpo:
    Startup camp:
    Guru, entrepreneurs,start:
    Financials:

    Financials, teams, product, pain, market, opportunity, business models:

    Define the telephony space: Voip, networking, component:

    Who are we going after: Bank line,

    Pitch: disruptive #leanstartup, Disruptive, RapidGrowth, Meaning from words isn’t, first out of gate.

    Goats:

    Enterprise heavy:

    Virtual PBX???

    Real time -> to SMS:

    Mobile -> data
    Mobile:

    if by phone:
  • Presentation Telphony Camp

    1. 1. pebb.ly campaign
    2. 2. November 2009
    3. 3. a cloud pebb.ly campaign = marketing platform
    4. 4. Send messages and understand the response.
    5. 5. Send messages and understand the response. SMS
    6. 6. Send messages and understand the response. Keywords
    7. 7. Send messages and understand the response.
    8. 8. marketing is about response. Hype Conversion Action Sale Attendance Information
    9. 9. send and/or receive
    10. 10. “Kobe, Lebrone or D. Wade in 2010?” -415 444 5566 SMS customers
    11. 11. “Kobe, Lebrone or D Wade D. Wade in 2010?” -415 444 5566 (SMS) responses
    12. 12. understood responses
    13. 13. saved understood responses
    14. 14. interactive saved understood responses
    15. 15. at scale interactive saved understood responses
    16. 16. real time at scale interactive saved understood responses
    17. 17. real time
    18. 18. SMS Gateways = Solutions
    19. 19. 2 minutes
    20. 20. pebb.ly campaign campaign.pebb.ly
    21. 21. pebb.lycampaign campaign.pebb.ly creative commons copyright 2010 pebb.ly

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