The Next Chapter ofBarnes & Noble’s Digital Strategya social & new media marketing strategy
eBookstore b&n retail       b&n college          b&n.com                                                       12%        ...
2,736,785 video views                                                       today           2,018,691 page likes          ...
buyer personas        the avid reader       the bookstore browser     the information seeker       the e-reader
social media                          share news, events, & our opinions                                                  ...
@BNBuzz
mobile marketing
SEO & SEM                          bestselling books                              bestsellers list  e-Reader              ...
Budget & Goals             $180,000               $30,000   $48,500  15%   5%     5%       10%   10K
VoiceOnly one thing is certain about coffee... Wherever it is grown,sold, brewed, and consumed, there will be lively contr...
Upcoming SlideShare
Loading in …5
×

B&N Digital Strategy - Paige Barger

195
-1

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
195
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • B&N Digital Strategy - Paige Barger

    1. 1. The Next Chapter ofBarnes & Noble’s Digital Strategya social & new media marketing strategy
    2. 2. eBookstore b&n retail b&n college b&n.com 12% 25% 63% 64.7% increase in sales from 2010 to 2011
    3. 3. 2,736,785 video views today 2,018,691 page likes 55,592 followers 6 b&n active blogs
    4. 4. buyer personas the avid reader the bookstore browser the information seeker the e-reader
    5. 5. social media share news, events, & our opinions a daily dose of all things bookish judge a book by its cover ...in a good way get our friends’ opinions give viewers a backstage pass
    6. 6. @BNBuzz
    7. 7. mobile marketing
    8. 8. SEO & SEM bestselling books bestsellers list e-Reader textbooks tablet used textbooks
    9. 9. Budget & Goals $180,000 $30,000 $48,500 15% 5% 5% 10% 10K
    10. 10. VoiceOnly one thing is certain about coffee... Wherever it is grown,sold, brewed, and consumed, there will be lively controversy, strongopinions, and good conversation.Mark Pendergrast
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×