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Sample. Please contact us at research@pearlresearch.com to purchase.Online Games Market in China 2012                     ...
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Table of ContentsMethodology.................................................................................................
Sources of Game Content ..........................................................................................145Co‐de...
Table of FiguresFigure 1: Net Application Use Rate ..........................................................................
Figure 41: Shanda’s Corporate Net Income and Revenues (in millions)..............80Figure 42: Screenshots of TLBB ...........
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Transcript of "Pearl Research_China"

  1. 1. Sample. Please contact us at research@pearlresearch.com to purchase.Online Games Market in China 2012 www.pearlresearch.com research@pearlresearch.com PH: (+1) 415‐738‐7660
  2. 2. Contact Us Please contact us at research@pearlresearch.com, or call (+1) 415-738-7660 for a no-obligation complimentary briefing or for further samples of our work. To sign up for our complimentary mailing list, visit www.pearlresearch.com.About Pearl ResearchPearl Research, a business intelligence and consulting firm, specializes in theinteractive entertainment, Internet and technology industry with a focus onemerging markets and platforms.Based in San Francisco and China, Pearl Research provides our clients accessto a vast knowledge base of market research information. We publish in-depthmarket research reports in addition to providing customized research andconsulting services.Contact us for more information about our customized work and for a free quote.Typical engagements include:• Market opportunity assessment• Survey design and implementation• Competitive analysis• Benchmarking and best practices• Market entry or market expansion plans• Identification and tie-ups with potential local partners• Focus groups design and implementation• Business match-makingOther Research Reports Available• Casual Games Market worldwide• Games Market in Asia (China, Taiwan, Korea and India)• Social networking and social media in China• Phoenix Generation consumer studies• Specific game analyses such as Changyou’s TLBB, Tencent’s QQ Dance,Perfect World’s Chi Bi, FPS titles such as CrossFire, Sudden Attack and SpecialForces, Giant’s Zhengtu Online and many others. Please contact us for a full list. O
  3. 3. Table of ContentsMethodology..................................................................................................................1Glossary of Terms and Abbreviations ............................................................................3Executive Summary........................................................................................................4China PC Hardware ........................................................................................................7Internet and Broadband ................................................................................................9“The Great Firewall of China” ......................................................................................11Games Market Top Trends ..........................................................................................12Emergence of Web Games ..........................................................................................12Micro‐Client Games .....................................................................................................14Focus on Mobile...........................................................................................................16Social Games Connects with Users ..............................................................................17Games Market Forecasts .............................................................................................21Drivers to Growth ........................................................................................................24Inhibitors to Growth ....................................................................................................26Top Online Games........................................................................................................28Taomee Profile.............................................................................................................35ZT Games......................................................................................................................42Kunlun ..........................................................................................................................45Joyport .........................................................................................................................46Giant Interactive Group ...............................................................................................48NetEase ........................................................................................................................ 62NetDragon....................................................................................................................68Shanda Games .............................................................................................................73Changyou .....................................................................................................................81Tencent ........................................................................................................................ 93Perfect World.............................................................................................................101Guangyu Huaxia .........................................................................................................109Kingsoft ......................................................................................................................110LineKong.....................................................................................................................114KongZhong .................................................................................................................115Renren........................................................................................................................122Sina.............................................................................................................................129Appendix: Socio‐Economic Overview, and Government Regulations.......................134Internet Cafes.............................................................................................................135Billing and Payment Methods....................................................................................138Unique Characteristics of Online Games ...................................................................140Online Games Marketing ...........................................................................................142 O Games Market in China – Sample. Please contact us to purchase. i
  4. 4. Sources of Game Content ..........................................................................................145Co‐development ........................................................................................................145Co‐operation ..............................................................................................................145Licensing.....................................................................................................................146Original Content.........................................................................................................146New Game Development...........................................................................................147Socio‐Economic Overview..........................................................................................148Regional Differences ..................................................................................................148One‐Child Policy .........................................................................................................149Unique Characteristics of Chinese Society ................................................................150Guanxi ........................................................................................................................151Transparency and Corruption ....................................................................................151Government Regulations ...........................................................................................152Government Agencies Involved in Regulating Games...............................................154Fatigue System...........................................................................................................156Virtual Currency Regulations .....................................................................................157Demographic profiles of gamers................................................................................160 O Games Market in China – Sample. Please contact us to purchase. ii
  5. 5. Table of FiguresFigure 1: Net Application Use Rate ........................................................................4Figure 2: Percentage of Users Willing to Pay for Content......................................5Figure 3: Online Games Market Forecast 2010‐2017 Graph, $m ..........................6Figure 4: PC Market Share in China........................................................................7Figure 5: Number of Internet Users in China .........................................................9Figure 6: Age of Internet Users ............................................................................10Figure 7: Top Web Games 2011 ...........................................................................12Figure 8: Mobile Games Market Share.................................................................16Figure 10: Top Games on Qzone and Penyou ......................................................18Figure 9: Popular Themes fro Qzone games ........................................................19Figure 11: Genres of Games on Tencents Qzone ................................................20Figure 12: Online Games Market Forecast 2010‐2017 Graph, $m ......................21Figure 13: Online Games Market Forecast 2010‐2017 Data Table, $m ...............22Figure 14: Internet Café........................................................................................25Figure 15: CrossFire, one of many shooters on the market.................................27Figure 16: Game Operators ACU and PCU ...........................................................28Figure 17: Top Online Games Operators by Revenue 2011 .................................33Figure 18: Game Operator Total Revenue Market Share 2011 ...........................34Figure 19: Taomee’s virtual worlds and social network service ..........................36Figure 20: Taomee’s Quarterly Corporate Net Income and Revenues ................37Figure 21: Taomee’s Operation Metric (in millions) ............................................38Figure 22: Taomee’s Yearly Corporate Net Income and Revenues......................42Figure 23: Comparison of ZT Games ....................................................................52Figure 24: Screenshots of ZT Online.....................................................................55Figure 25: Giant Interactive Title Matrix ..............................................................58Figure 26: Giant Interactive’s Quarterly Net Income and Revenues ...................59Figure 27: Giant User Metrics (in 000s)................................................................60Figure 28: NetEase Title Matrix ............................................................................63Figure 29: Screenshots of Tianxia II......................................................................64Figure 30: NetEase’s Corporate Net Income and Revenues ................................66Figure 31: Screenshot of Conquer Online.............................................................68Figure 32: NetDragon’s Game Metrics.................................................................69Figure 33: Top Three Games by NetDragon .........................................................70Figure 34: Screenshot of Eudemons Online .........................................................70Figure 35: NetDragon’s Corporate Net Income and Revenues ($m) ...................72Figure 36: Screenshot of Mir II .............................................................................74Figure 37: Top Titles by Shanda............................................................................75Figure 38: Shanda’s MMORPG and Casual Games...............................................77Figure 39: Shanda’s Quarterly Corporate Net Income and Revenues .................78Figure 40: Shanda’s Game Metrics (in millions)...................................................79 O Games Market in China – Sample. Please contact us to purchase. iii
  6. 6. Figure 41: Shanda’s Corporate Net Income and Revenues (in millions)..............80Figure 42: Screenshots of TLBB ............................................................................84Figure 43: Duke of Mount Deer............................................................................86Figure 44: Advertising for Tianlong Babu .............................................................87Figure 45: Blade Online Logo................................................................................88Figure 46: Changyou Quarterly Financial Performance .......................................90Figure 47: Changyou’s Game Metrics...................................................................91Figure 48: Changyou Financial Performance (In $m, USD) ..................................92Figure 49: Tencent PCU and ACU Metrics (in millions) ........................................95Figure 50: Tencent’s Title Matrix..........................................................................97Figure 51: Tencent’s Corporate Net Income and Revenues ($m)........................98Figure 52: Screenshots of Zhu Xian ...................................................................103Figure 53: Perfect World Fiscal Year Financials..................................................106Figure 54: Perfect World ARPU, Average Concurrent Users and APA ...............107Figure 55: Guangyu Huaxia’s games...................................................................109Figure 56: Screenshot of JX Online 2 ..................................................................111Figure 57: Kingsoft MMORPG Metrics ...............................................................111Figure 58: KongZhong Quarterly Revenue .........................................................118Figure 59: Kong Zhong Online Games Metrics ...................................................119Figure 60: KongZhong Yearly Revenue...............................................................120Figure 61: Sina’s Financials ................................................................................131Figure 62: Location for online gaming (multiple‐choice) ...................................135Figure 63: Age Difference Among Chinese Internet Cafe Users ........................136Figure 64: Prepaid game cards ...........................................................................139Figure 65: Characters from Shanda’s co‐developed titles .................................145Figure 66: Map of China’s Provinces ..................................................................148Figure 67: Summary of Regulations Governing Virtual Currencies....................157 O Games Market in China – Sample. Please contact us to purchase. iv

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